It can be difficult to come up with unique and creative ideas for outdoor media ads as over time many of the ideas have been used. The key to setting yourself apart is to think out side of the box – literally!
You can see what I mean by taking a look at these 15 creative billboard ads. These savvy marketing professionals didn’t let the boxed-boundaries of a billboard canvas dictate their service or product’s message. However, just envisioning something different won’t always lead to success. To create a truly successful and exceptional billboard you must first think of your product/service and what need it fills.
This understanding of the message will be the foundation you need to build some very innovative ideas on. I have found no better example of a “fresh” take on billboard marketing that promotes the product’s message then in one of Glad’s outdoor billboard campaigns!
In this campaign Glad uses its own product to show how much fresher it can keep your fruit then it would be without using Glad. It quite literally spells it out for you! This merger of creativity aligning with the purpose of the product creates for a truly outstanding outdoor media campaign.
While these types of ads are undoubtedly very successful, not all of us have the ingenuity, resources, space or wherewithal to complete such a marketing feat as the ones mentioned above. However to be successful, you don’t always have to break the mold. Even some simple creative properties can get you started to move you down tracks to a very successful and engaging billboard campaign!
If you follow these “Rules of Engagement” based on the foundation of promoting your product/services core message and spice it with some outside of the box creative thinking you have yourself the perfect recipe for success!
Here are some other techniques marketers have used to get their billboards noticed to get your creative juices flowing!