Resting House Billboard Featured

A Billboard Sleep Station for Tired Drivers

Outdoor advertising has the possibility to do a lot of different things. The primary purpose is to create awareness of brands to people who are out living their lives, but they’re capable of doing much more than just that. It may sound slightly dramatic, but billboards have saved lives before, and keeping the creative ideas flowing means they can do it again.

Does that sound too good to be true? It’s not. Here’s just one of many examples where a clever billboard took steps to save lives.

The Peruvian Highway Problem

Resting BillboardTo properly understand this problem, you would have to know about the driving situation in the country of Peru. There’s a very long stretch of highway that goes from the capital city of Lima to the neighboring country of Chile, and it goes through a very empty area. It’s part of the Pan-American Highway, which is a road that not only crosses two continents, but also travels the entire length of this specific country. It comes in from Ecuador, travels down to the capital city, and continues south to Peru.

There’s one big problem along this stretch, though, and that is that there aren’t many places to stop and rest. That wouldn’t be too big of a deal if it was a short part of the road, but the fact that it’s more than 700 miles makes things extremely dangerous.

About a third of all road accidents in Peru are caused because drivers are tired, but what can be done about this? It’s expensive and difficult to build rest areas, and then they have to be maintained and have the appropriate security for people to feel comfortable using them.

If only there was a cheaper solution… Well, there is one thing, and Sodimac Homecenter did it.

The Billboard Became a Rest Area

This became known as the resting house billboard, and that’s basically because it’s a billboard that has a house where people can rest. Under the sign (which advertises the spot), there is a series of little garage areas where drivers can park their cars. They are only enclosed on three of the four sides, and they’re decorated like little houses inside. The place is run by staff members to keep things organized, and they provide little things, such as sleep masks and WiFi access, to help the tired drivers successfully get some rest. This allows the travelers to rest, sleep, and get the relaxation they need to continue their long drives.

Providing the Safety

Resting House Billboard

The resting house billboard was specifically created for the drivers of the Panamericana Sur Highway by Sodimac Homecenter and their agency McCann Lima. One of the most important reasons it was successful is because of the safety it provided. The first thought about it is that it kept people safe from car accidents because of fatigue (which is true), but it also kept them secure. It has 24-hour security in place, so drivers don’t have to worry about themselves or their property while they get some sleep.

Billboards on this Highway

Despite the fact that this is a long, empty road, it doesn’t have any shortage of billboards. There are so many them that advertisers compete very heavily to get their signs positioned in a good spot, while also making sure that they have a memorable message that will be successful. With so much competition, it’s not an easy task. But, the resting house billboard seemed to work.

What is Sodimac Homecenter?

If you’re not from Peru or one of the surrounding countries, you may not even be familiar with Sodimac Homecenter. It’s a major home improvement chain that comes from Chile, but also sells things in other South American countries. That’s the big reason why this billboard, complete with little houses, was a relevant concept for the store.

Resting House Billboard Builds the Brand

Peru Resting House Billboard

This billboard builds the Sodimac Homecenter brand in multiple different ways. First, it just gives a positive image to the company, and people will remember it as a place that helps them. This will make shopping decisions easier when they need to work on their homes.

Also, it fits in with the industry of the company. They sell home supplies, but that also means they try to make people have a safe and happy place to go to at the end of a long, tiring day. In a way, that’s exactly what they’re doing here. They became a little bit of home in the middle of nowhere, and the garages were decorated in a way that remind people of that.

Third, it really got a lot of attention because of how creative it was. This made it so that many consumers could get the message, even if they didn’t drive down the road.

Build Your Own House!

The moral of this story is that brands can solve problems with their advertising, and they manage to get twice as much publicity because of it. No matter what industry your company is in, how can you use outdoor advertising to improve lives, and get noticed?

The Mosquito Killer Billboard

Humans have spent all of history protecting themselves from dangerous predators, but one specific animal brings fear into the hearts of people all over the globe. There are ways to fight back against this creature, but no one knows how to stop it completely. Because of a number of factors, it’s becoming a major hazard to the health of the public.

But, in the most unsuspected of places, a solution was found.

A billboard is saving the day in the global battle against mosquitos.

Mosquito Killer Billboard

Basics About the Mosquito Killer Billboard

The billboard itself looks normal enough at first sight, but it has a little more than your average sign. It is white with cut out letters, and it contains a message that says “This billboard kills hundreds of Zika mosquitos every day.”

There is some sophisticated machinery built inside of it, and that’s what gives it some teeth. First, it has internal containers that emit carbon dioxide and lactic acid into the air. These are attractive to mosquitos because they’re the same scents that come from humans, so the insects flock to the source. And, it’s so strong that mosquitos will come from distances of up to 4 kilometers (2.48 miles) away.

Once the little animals get closer, they notice the fluorescent lights inside the sign, and that makes them even more interested. Then, they have a little entrance that’s easy for them to find, so they fly right in. Unfortunately for the insects, it’s not so easy to get out. They remain trapped until they die of dehydration.

Why Mosquitos Are a Problem

Mosquitos are a big problem around the world since they act as mini carriers of disease, and they’re extremely hard to stop. This really came to light in 2015 when a major outbreak of the Zika virus began in Brazil, and the world took notice since so many people would be traveling there for the 2016 Summer Olympic Games. Since the virus can cause birth defects in babies born to mothers who have had it, it was significant enough to be called a “Public Health Emergency of International Concern” by the World Health Organization.

Billboard that Kills Mosquitos

The Agencies Behind the Billboard

When creating outdoor advertising, it isn’t normal to make a trap for a dangerous animal. It’s common to try to promote causes related to public health, but they aren’t usually this direct and efficient. However, the creativity that comes out of advertising companies seems to be never ending. This whole project was created by Periscope and NBS, two agencies in Brazil. With the threat of the Zika virus causing so much trouble, they made this solution and taught others how to do the same.

Giving the Design for Free

One very noteworthy part of this billboard is how the agencies who created it gave away the instructions on how to make the mosquito killer billboard. They went so far as to build a website that contains detailed information on how it operates, as well as how to make one yourself.

This was so important because it took it from a publicity stunt and turned it into a gift for humankind. Following a similar strategy can really serve as an inspiration for other organizations to do something similar. And, they can use this as an example if they need to justify investments they’re making in their own projects.

Mosquito Killing Billboard Construction

Not the First Helpful Billboard

A billboard was built in 2013 that helped a major problem in Peru. The area suffers from very low amounts of drinking water because there’s hardly any rainfall. What water the people are able to get is often polluted, but there is often a humidity level over 95%. Seeing a problem and a potential solution, an ad agency partnered with a local university to see what they could do. They ended up creating a billboard that collected water from the air, purified it, and stored it into tanks. Then, people were able to come with bottles and collect the drinking water for their families. It didn’t quite solve the entire issue, but it was a creative solution that helped a lot of people.

Are You Able to Solve a Health Problem?

Even if you don’t think that mosquitos are a major threat, do you have any problems you’ve thought about solving? If so, you don’t necessarily have to do it alone. Sometimes someone has already come up with a solution (like what has happened in this case), and other times you will be able to find help with it. Organizations that are fighting against diseases and other hazards on an everyday basis are usually more than happy to help you turn a dream into a reality.

Let’s try to save the world, one billboard at a time.

Saltwater Brewing Edible Six Pack Rings

Almost everyone has pulled a can out of those little plastic holders that keep six packs together, and most people are slightly aware that these often end up in the oceans. It’s easy to ignore this fact and assume the fish will be fine, but is that really the best course of action? One brewery didn’t think so. They solved the problem and earned some more customers because of it. Read on, and maybe it’ll give you some inspiration to do something similar!

Saltwater Brewing Edible Six Pack Rings

The Six-Pack Rings That Can Be Eaten

Every year, humans produce hundreds of millions of tons of plastic, and a small percentage of this ends up in the oceans. Unfortunately, that small percentage is still a large number.

It’s one thing to have trash floating in the sea, but the big problem comes from the fact that it turns into fish food. The animals don’t know that they shouldn’t eat it, so they try to munch away. Then, they get trapped in things like the six round rings that hold cans together, and both of these issues can end up killing them.

So, a brewery went to the trouble of manufacturing at an alternative to the plastic, and this is what holds their cans together. It’s both biodegradable and safe for sea creatures to eat. In other words, it becomes fish food if it gets in the ocean, and if no one’s biting, then it simply dissolves. It doesn’t leave a negative impact on the environment.

If that’s not enough to be impressive, they make it from a byproduct of the brewing process. Instead of needing a new material, they just take some leftover grains that they don’t need anymore, and they give a new life to it. It brings recycling to a whole new level.

Not a Random Innovation

Thinking up an incredible idea like this is a lot of fun, but it’s much more beneficial to a brand if it’s not related to a completely random subject. If this was a brewery located in the middle of the desert, it would still be nice, but it wouldn’t make as much sense.

Instead, this was made by Saltwater Brewery which is located in Florida. They have a direct connection to the water, and many of their customers are surfers who drink cans of beer while sitting in the sand. So, by helping preserve the aquatic environment, they were solving an immediate problem that their community witnesses.

Saltwater Brewing Six Pack

An Edible Competitive Advantage

This is so important because it gives them a direct competitive advantage over other breweries. Many of their competitors grab some beer and head to the beach, and which brand do you think they’re going to choose at the store? Most require more maintenance and still may harm the environment, but one makes their life easier in an exciting way.

Outside-of-the-Can Thinking

Saltwater Brewery is not a company that relies on the sea. They are located near the home of the fish, but it’s not their job to solve this problem. Shouldn’t this product be developed by plastic companies? Or fishermen? That would be logical.

The brewery impressed a lot of people by being open minded about what they can do, and many took notice. Take this as a lesson that your business could become popular by working on a problem that you’ve never felt responsible for before.

Free Media Coverage

It’s safe to say that they were rewarded for this effort. Saltwater Brewery got more than 3.5 global media impressions in less than a week, and they didn’t even make a large investment to get there. This trend continued, and they had millions of shares and views on social media.

You can buy that type of media coverage if you want to spend enough, but something like this will earn it for free.

Edible Six Pack Rings

Even Judges Noticed

A lot of people liked the idea, and that included the judges who handed out advertising awards. Together with the agency WE BELIEVERS, this project won for creative innovation at the Cannes Lions Festival in 2016, as well as multiple other awards for PR and innovation.

Ideas Help Advertising

It’s well known that good advertising can sell mediocre products, but even the best ideas don’t sell if no one knows about them. That being said, it’s a lot easier to advertise something that people want and like. This is a perfect example of how a small advertising budget can achieve much bigger results if you really understand your customers.

Make Sure Everyone Wins

This example was good for the company, the consumers, and the ocean, so it was a win-win situation for everyone involved! Do you have any similar ideas for your company? Set your goals high, and we’ll be happy to help communicate your message. Let’s make a positive change in the world, together.