Quebec Magic City Festival Billboard

Using Magic in Billboards

Advertising is often thought of as pretty straightforward, and it can be tempting to follow boring formulas to try to get your message across to consumers. But, there’s one thing that many people forget: advertising can be magical! When making an effort to push the limits of what’s possible, you might just be surprised at the results you’ll get.

Are you not convinced? Then just keep reading to see how one group said some magic words on their billboard, and really got noticed because of it.

Magicians Need Advertisements Too

There has been a magic festival held in Quebec over the past few years. In order to prove their entertainment value, they always seem to come up with some impressive ads that are much more than just a poster on the wall.

One of their most spectacular was a billboard that… Well, you should see for yourself. Watch this video before reading on.

The Magic Behind It

As the video shows, an average man was using a big mop to plaster up a straightforward sign about the show, but then things took an exciting turn. As the mop continued to work while flying through the air, many stopped to watch and be amazed.

Fortunately, or unfortunately, the video revealed the trick. It’s not actually magic (sorry). There was an elaborate system on the back that pulled the mop around using a chain and magnets, but made it look from the front like it was the result of magic actions.

Starting the Performance Early

True magic or not, this was really a preview of the show that they would offer. The festival is all about entertainment and allowing people to suspend their belief of reality in order to appreciate something spectacular, and they managed to prove their offerings before anyone had to pay for a ticket.

Essentially, they gave a free sample, and all they needed was a billboard to do it.

Simple, Well-Delivered Message

A good billboard drills everything down to one clear message and this one managed to do that.

Magic!

There wasn’t any extra noise on the sign screaming about headliners or where to read the program. In fact, it was extremely minimalist. It said the name of the festival, the date, and the location. Nothing else except for a little star.

Anyone viewing it would quickly realize that if they wanted to see more (probably better) magic tricks, this festival was the place to be.

Not the Only Trick Up Their Sleeve

True to their roots as magicians, they made sure that this wasn’t the only time to wow an audience. They’ve worked with the Ig2 agency over the years, and they’ve had quite a few impressive campaigns.

In one, they looked like they were too lazy to create much of a poster, but it turned out that they needed a little help from the audience (some were even rewarded for their efforts).

Another installation in a bus stop put the power of magic in the hands of people waiting for public transit – no magic wands required.

Couldn’t Be Done Digitally

This is an interesting example of advertising in our modern times because many people are turning towards making elaborate digital displays. This is something that could have quite easily been animated, but then it never would have been so impressive. It was completely dependent on having an actual man and a physically flying mop finishing up a billboard of real material.

That doesn’t mean that it had to remain out of the digital world, however. Many of those who saw it took photos and videos, and those will spread like wildfire on social media. Plus, a nice case study video like they created will let it live on long after the sign has been taken down – and people will still be interested in watching it.

Encourages Curiosity

Another benefit of this is that it makes people wonder how it happened. That’s the most common question at a magic show, and anyone who can’t figure it out is likely to share it with their friends to try to help solve the mystery.

Magicians don’t always want to reveal their secrets, but it was a good choice to do so in this video. Knowing how it works really convinces people of its authenticity, and that makes it all the more impressive.

Quebec Magic City Festival Billboard

Many Ways to Build Billboards

Another takeaway from this is that there are always more creative ways to build billboards. The digital age is pushing us toward signs that interact with people using complex systems and digital displays, but doing something like this can be just as creative.

Mystify Your Audience

Do you have any clever ideas to give your customers a sample of your work while also keeping them entertained? If so, we’d love to help make them happen!

Employ Adam Billboard

Using a Billboard to Find a Job: EmployAdam.com

No matter what state the economy is in, getting a job is always more challenging for young and inexperienced people than it is for those who have been working in their field for a number of years. Without a solid resume and some good connections, many turn to creative options to get noticed. There are many urban legends about different strategies that have worked over the years, but one man really took things to the next level with a plan involving a billboard.

Employ Adam Billboard

Adam’s Story

Adam Pacitti spent far too many months filling out a ridiculous amount of job applications, but he just wasn’t having any luck. It caused him to realize that he was going to have to try something a little bit out of the ordinary if he wanted to get noticed over all the other applicants, and he wasn’t afraid to invest some time and money in making it happen.

Instead of printing out more resumes, Adam had a billboard put up.

It had a noticeable blue background, a photo of him, and a simple sentence. “I spent my last £500 on this billboard, please give me a job.” At the bottom, he left the web address of how to get in contact with him: EmployAdam.com.

He was looking for a job in the media, so this use of clever advertising was a good idea. Among other things, the website contained a very well put together video resume explaining why people should hire him.

The Results

The good news for Adam is that the gamble worked. After the sign went up, he was flooded with emails and social media attention as it spread around the internet. It led to receiving plenty of job offers, and he agreed to accept one form a production company called KEO. His job was to promote their projects and to work on a series where they help job seekers come up with innovative ways to get hired. It sounds like it was a perfect fit.

The Billboard: Part 2

Being a true promoter at heart, Adam didn’t let things stop there. He went on to commission a second billboard to update his fans about what happened. The second one was very similar in style and image to the first, but this one said: “I spent my first wage packet on this billboard, thank you for helping me.”

Again, it contained a link to his website. It seems he was happy with his job, but he wanted to make sure to keep his options open.

The second sign also received a ton of attention, so it really kept his momentum and story going.

Employ Adam Billboard 2

A Lot Can be Learned from Adam

This whole situation is a great example to show how a wide variety of goals can be achieved with billboards. They’re not just for global corporations who have extra money to spend on additional promotions, but they can even work for very small organizations or individuals will straightforward goals.

Before making a billboard, it’s a good idea to use some of the same strategies as Adam.

A Clear Goal and Message

One of the main reasons this sign was so successful is that Adam had a clear goal before he started (get a job), and he got his simple message across easily (hire him). Billboards generally should avoid trying to solve more than one issue, and they should act as a step in larger campaigns. Adam’s did that by giving a very obvious call to action, and everyone knew they just had to visit his site to see more.

Proved His Value

Wanting a job as a media promoter really made this billboard a continuation of Adam’s brand. Not only did it show off who he was, but it proved he could do the type of job he wanted. It was a funny, entertaining, and well-made piece of media. In other words, for Adam, it was a resume and a sample of the kind of work he wants to do.

Where is Adam Now?

Adam now works for a media company called WhatCulture, and he has been very successful there. He has also become well-known for making documentaries and online entertainment about professional wrestling, so the story really has a happy ending.

Don’t Be Afraid to Be Like Adam

Even if your goal isn’t to get a job, taking a page from Adam’s playbook may be a good idea. The billboard wasn’t the only step in Adam’s search for employment, but the other methods he had been trying were unsuccessful until he created the sign.

Is there any part of your marketing strategy that’s also missing one key ingredient?