Snickers Monroe Billboard

Snickers Billboard

Billboards aren’t always used to continue a previous ad campaign, but it can be a great idea. Also, billboards don’t usually insult or scare the customers watching them. Not only was that seen as impossible throughout most of advertising history, but it was also viewed as a bad idea to hurt the feelings of the people who you want to buy your product.

However, one well-known candy bar brand managed to do all of the above with their Snickers billboard, and it worked out well for them.

Marilyn Dafoe Scaring People

A digital Snickers billboard was set up on a street in New York City. The image showed the famous scene from the 1955 film Seven Year Itch when Marilyn Monroe was standing over a blowing subway grate in a white dress. But, when passersby stopped to look a little bit closer, something happened. Marilyn suddenly looked, well, different.

She would quickly change into the face of Willem Dafoe, but he was still wearing the white dress and recreating the scene. He’d be looking right into their face, and he’d have a big frown – quite different from the lovely smile worn by Marilyn. It may have freaked out quite a few pedestrians, but it certainly got people talking.

Part of a Bigger Snickers Campaign

This may sound like a bit of a random thing to have a billboard do, but it makes complete sense if you know the whole story. Snickers has had a long running campaign of famous people being angry in situations where they didn’t quite fit, and then someone around would give them one of the candy bars. After eating a bite, they’d turn back into someone who made complete sense in the situation.

The whole concept is that “You’re not you when you’re hungry,” but the Snickers bar can bring you back to life. So, the brand decided to use that concept to make that a Super Bowl commercial in 2016, and they went with the whole scene of Dafoe reenacting the iconic image before some tasty chocolate turned him back into Monroe. They made the billboard a few months later, and it served as a brilliant continuation of the ad.

The Snickers Billboard Was Watching

It may seem like this was just a random changing billboard, but that’s far from the truth. It actually had facial-recognition software built in, so it knew when people were stopping to look at it. If it didn’t have this capability, it wouldn’t have had such an impact because it wouldn’t have been able to startle people. But now, the timing was perfect, and the angry Dafoe was glaring right at the people who would soon subconsciously purchase a Snickers bar when in a bad mood.

Snickers Billboard

Reaction in the Ad World

Both ads were created for Snickers by BBDO New York, and they got a lot of praise throughout the ad industry. Many were impressed at how they were able to resurrect a Super Bowl ad months later, and it’s used as a case study about the successful implementation of facial-recognition software in a billboard. It seems that’s something that people are going to see quite a bit more of.

Snickers Monroe Billboard

Billboards Are Still Relevant

In a world where technology seems obsolete about a week after it’s introduced, many people think that billboards are an advertising form of the past. However, this is a perfect example of why they’re not. Most of the people walking by the billboard were interested in it just because it was digitally moving and recreating a famous movie scene where it would’ve taken place. The rest of the world took notice of the campaign because of what happened after that, but the people who saw it would have been interested even if it didn’t have Willem startling them in such a memorable way.

More Media is Better

Another big lesson to learn from this campaign is that you don’t have to limit your advertising to one type of media. Different ads can serve various purposes across multiple different platforms, and this can help to increase engagement and spread your message. This situation even shows that they don’t have to be made at the same time. The Super Bowl commercial came out months before the billboard, but it was brought back to life by the new sign that pushed its way into people’s lives.

Get Creative with Your Own Campaigns

Even if you’re not a producer of candy bars with a budget able to hire celebrity endorsers, putting some creativity into your advertisements can really help your bottom line. But, you don’t necessarily need to pay top dollar to an advertising agency to make it happen. If you have an idea you’d like to see turned into a reality, just get in touch with us for some help. Just make sure to grab a Snickers first, we prefer to deal with people in a happy mood!

Best Dental Billboards

The Best Dental Billboard Advertising Ideas

Everyone needs a dentist at some point in their lives. That being said no matter where you live, odds are there are a large number to choose from. Dental advertising is a very tough and competitive space to try and get the message and brand across to potential customers. That being said, when the going gets tough, the tough get going, and some dental offices have used humor, creativity, and a number of other ways to utilize outdoor media to their advantage. Here are some of the best dental billboard advertising ideas we’ve seen around.

Whitlock Dental: Getting Some Work Done

Whitlock Dental Billboard

Billboards which use dummies dressed up to look like people can be an incredibly effective tool at getting the attention of drivers. Most people are not very used to seeing crews working on installing a new billboard. This means that when a driver does indeed catch someone working on a billboard it catches them off guard, even more so when they realize that the person’s actions are actually in line with the billboard.

Here of course, the message is supposed to demonstrate that the whitening offered by Whitlock Dental is as easy and effective as painting over a billboard.

Coast Dental: Fill In The Gaps

Braces Dental Billboard

Speaking of catching people off guard and making them feel uncomfortable, here is another billboard which aims to do just the same. When one looks at a billboard, they expect to see one continuous image. The gaps in this billboard defy the expectations of the viewer and thus catch their attention. More than that however, a desire to fix the gap in the billboard is created within the viewer. Those needing braces or who know others who need braces will ideally end up connecting these two thoughts together.

Excellence Dental: Monster Mash

Excellence Dental Billboard

Frankenstein’s monster is a classic and memorable pop culture icon. Regardless if one is familiar with the source material, it is highly unlikely that they aren’t familiar with this giant green abomination. By editing this well known character Excellence Dental is able to grab the attention of drivers who will recognize that something is off.

This is coupled with the clever play of words in the ad, “A great smile changes everything.” While in the context of the ad it is meant as, “a great smile can make you feel more confident,” it takes on a secondary meaning in that “this thing added to something else makes it look very different.”

Rhoads DDS: Scrubbing Away Filth

Best Dental Billboards

While many probably remember being told to color inside of the lines during kindergarten and elementary school, this isn’t always the case in the world of professional graphic design and advertising. Thinking outside the box, literally in some cases, will lead to gripping and visually interesting ad campaigns. This ad may not be as exciting as some of the other selections on this list, but in its subtlety lies its brilliance. Having the toothbrush just ever so slightly extend past the borders of the billboard adds a necessary level of dynamism to the ad.

In addition to this, the ad’s use of color is striking and does much to convey its message. The absolutely filthy yellow and the texture used on it creates a sense of unease in the viewer which is then contrasted with the beautiful pure white background that the company’s logo sits on.

Community Dental Care: Billboard Destruction

Best Dental Billboard Advertising Ideas

As previously demonstrated- breaking the “fourth wall” is an effective way of grabbing the attention of your audience. In this case we have a billboard which utilizes two different backgrounds to give the impression that a child is actually eating the billboard.

Given how seemingly bizarre and difficult this task would be, this advertisement is able to use this exaggeration in order to get across the idea that they help build strong teeth. The text goes out of it’s way however to make references to other services, of which are implied just to be as effective as the teeth strengthening.

Center For Dental Implants: Bite This

Bite Me Dental Billboard

Perhaps one of the more unique examples here, this billboard actually doesn’t feature any images of teeth or dental products on it. Instead it attempts to paint a vivid mental image in the viewer’s mind of them biting into an apple.

It uses this as a sort of filter in order to connect with its target audience. Those that imagine biting into the apple and enjoying it are essentially disqualified from the offer. If the viewer however were to imagine going through pain or difficulty then the billboard has found someone who stands to benefit from their service. It reminds these viewers of the pain they experience and offers a personal and relevant solution to them.

Funny Signs and Billboards Featured

Funny Signs and Billboards

Who says there isn’t humor to be found in advertising? Truly great ads are capable of evoking strong emotions within their audience, something which can also be achieved through comedy. We’ve compiled some of the funniest signs and billboards we could find which show just how effective humor can be at grabbing someone’s attention.

The Stuff Of Nightmares

Funny Sings and Billboards

If one hasn’t experienced this situation at least once in their lives, then it is for the best that they never do. No words are even needed for the message in this billboard. It presents a problem and a solution side by side, relying on the imagery of the problem to be strong enough to make the solution look attractive.

What Did You Just Say?

Hot Wife Funny Billboard

The classic bait and switch. Catch someone’s attention with an alarming out of context statement, then clarify the usage. The result is most likely a hearty chuckle and some more eyes on your billboard. While it might seem that this billboard would lose its effectiveness if the viewer isn’t married, the resulting confusion would only make the statement more perplexing.

Puns Are Hanoi-ing

Phuket Funny Sign

For those not in the know, Phuket is a popular beach resort destination found in Thailand. As far as location themed puns go, the jokes write themselves. Still, it’s refreshing to see an airline company have a sense of humor. There’s some tact to the implementation of the pun as it doesn’t come off too tasteless or brash.

Camera Shy

Pimples Outdoor Media

Beautifully elegant and creative- this is simply a non-rectangular billboard with a tarp covered over part of it. However, the message and visual effect is clear and effectively gets its point across. Most everyone can relate to being embarrassed by pimples so the humor in this billboard comes from the how relatable and human the message is.

Personal Hygiene

Nose Hair Trimmer Billboard

When advertisements interact with the surrounding world in a creative and unique way, it can catch oneself off guard. While this ad seems like a potential safety and fire hazard in the making, it catches the eye and makes creative use of something we usually ignore. It’s gross enough to create a sense of discomfort in the viewer which it then offers a solution to.

Your Dog Has A Case Of Humans

Frontline Fleas Outdoor Media

Ever heard someone say something along the likes of, “those people look like ants from up here?” Someone at Frontline ran with the concept, except with fleas instead of ants. The imagery of the obviously uncomfortable and itchy dog goes a long ways towards providing the framing required to interpret the people as fleas.

Happy Little Trees

Bob Ross Billboard

No matter what’s troubling you, hearing Bob Ross say his signature line, “let’s paint some happy little trees” has a mysterious soothing effect. The tribute offered by this sign is sure to bring a warm smile to the face of just about anyone. Sure, there’s no joke per se, but it’s cute and playful- traits not normally found in road signs.

Calling You Out

Funny Parking Billboard

Despite being placed in public spaces, the communication that happens between a billboard and the viewer is actually quite a personal and private one. The one-way direction of the message allows this billboard to call out passing drivers and personalize its message without actually adapting to each individual. Sure, it won’t hold true for everyone passing by, but it will be more effective for those that fit the message.

Worst Possible Spokesperson

Flu Shots Billboard

Context is key when it comes to delivering a joke. In this case, the signs themselves are what you would expect. Instead it is their creative placement by employees that brings forth humor from the created implication.