Toyota Climbable Billboard

Toyota Billboard – A Climbable Billboard

A good advertisement is not just about pushing a product- it’s about solving a problem. After all, at the core of strong businesses is the desire to change the world in some fashion, not just to make money. When an advertisement comes along and is able to challenge the way its audience sees the world, it promotes the vision of its company. An example of such an ad can be found in the form of an innovative campaign run by Toyota some time back.

Toyota Billboard

The Climbable Billboard – What Is It?

There are multiple layers to this advertisement. First, an incredibly large amount of billboard space was bought depicting the vehicle in front of a cliff face. This works on a traditional billboard level, as the car in front of the cliff is supposed to evoke a feeling of wonder and adventure- all normal stuff for a car ad.

You know those artificial rock walls that can be found inside of recreational sports centers? Something similar to that was created for a billboard advertising the new Toyota RAV4 Hybrid.

While parts of this advertisement indeed resemble your average billboard, don’t be so easily fooled. Unlike your usual billboard with faux 3D elements, the rocks on this billboard are designed to handle the weight of a human body and are fully climbable. The height of this artificial rock wall clocks in at a dizzying a 120ft.

Three professional rock climbers and one brave amatuer climber took on the trial to scale the side of this wall, surrounded on all sides by the towering skyscrapers of New York’s Time Square. Each of the climbers demonstrated their climbing technique to amazed onlookers in real time, encouraging them to go out and seek adventures of their own.

Billboard Toyota

Who’s Behind The Ad?

The ad agency responsible for this campaign is none other than the LA branch of the famed Saatchi & Saatchi. Despite being based out of Los Angeles, they decided the best spot for such a large and innovative campaign would be New York’s Time Square, which has been home to some of the most creative (and expensive) physical media ads over the years.

It was here in Times Square that Saatchi LA were not only able to capture the attention of the denizens of New York, but the entire world as reports of the impressive campaign spread across the internet through articles such as this one.

What Were The Results?

Toyota New York Billboard

The ad itself stood as the largest outdoor climbing wall ever built in New York city, earning itself a record which will certainly give New Yorkers and record buffs a reason to remember it for quite some time. However in terms of pure fiscal results- the sales of the Toyota RAV4 hybrid in 2016 and 2017 have shot up in comparison to previous years. It’s annual sales figures for 2016, the year in which the ad aired, were the highest in the vehicle’s history.

The campaign was bold enough that famed advertising publication, Adweek, suggested that such an ad may have “redefined the billboard.”

Toyota’s commitment to the message behind their lines of outdoor SUVs was conveyed through the passion that was put into this ad. Given the increased sales figures, it’s only safe to assume that this passion was properly conveyed and inspired many to go on adventures of their own.

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Outside the Box Marketing Ideas

Outside the Box Marketing Ideas

Sometimes it’s the craziest ideas that produce the most effective results, especially in the world of marketing. There’s no quicker way to grab someone’s attention than to catch them off guard and to do something original. As such, we wanted to share a couple of our favorite outside the box marketing ideas from different companies around the world.

Target’s Hotel Light Show

Crazy Target Marketing Idea

What do you do when a billboard just isn’t big enough? Target decided to get creative in order to construct a giant physical multimedia advertisement. By renting out all of the street facing rooms in Manhattan’s Standard Hotel, opening up their curtains, and projecting bright lights, a large interactive and dynamic ad was created. While similar in for all intents and purposes to a billboard, this giant outside the box display also featured live dancers in each of the rooms as well as DJ orchestrated score.

This fascinating and incredibly intricate display manages to play around with the concept and ideas behind successful billboard campaigns while not being held back by the constraints of the medium.

Local Radio Station Gives Away Air Guitars

Free Air Guitar Advertisement

Everybody loves free stuff. There’s nothing like putting your brand on a bunch of cheap merchandise and giving it away in order to keep people thinking about your message. These types of marketing campaigns are usually very successful, if a bit costly. When a rock station in Glasglow, Scotland decided to try a promotional give away of their own, they figured they’d cut costs a bit.

The humor and cheekiness of this ad is designed to catch people off guard and inspire them to tell their friends. Indeed, the creators of the ad were successful as soon their displays of this outside the box marketing idea were being shared all over the world through various social media platforms.

Trueblood – Free Wooden Stakes

Trueblood Crazy Marketing Idea

In the same vein as the last campaign, this campaign also seeks to raise buzz through giving out free stuff. Also much like the last campaign, it subverts the actual manufacturing aspect of such a campaign in a clever and unexpected way.

While not actually providing anything of use to passersby, this crazy marketing ad manages to trigger the animation of passersby and still manages to create the same positive feeling associated with receiving free stuff.

Eat Mor Chikin At Chick-Fil-A

Chick Fil A Billboard

It’s likely you’ve probably seen one of these billboards at one time. However, this marketing campaign goes beyond a single billboard and has actually been running since 1995. This series of ads featuring cows making their own signs and billboards promoting the increased consumption of chicken always feature physical cow props and a stark black and red on white color scheme. The consistency and number of these ads are what propels them past being simple one off billboards and make them a larger overarching campaign.

Chick-Fil-A’s history is an interesting note in that of the history of billboards as well. While their competitors were building their brands through commercials, Chick-Fil-A’s innovative billboard campaign brought it enough success on a much smaller budget.

Hack the World in Watch Dogs

Hack the World Watchdogs Ad

Whether it’s films or games, launching a new IP is tough business and carries a lot of risk. So when Ubisoft decided a videogame title from a new IP, they knew they needed an effective marketing campaign to sell people on the idea.

Watch Dogs is a game in which the protagonist uses their smartphone to hack into the world around them, changing streetlight colors and even stealing cars. In tune with this concept, Ubisoft ran a marketing campaign based out of a mobile phone retailer. The campaign consisted of staged public stunts in which volunteers were told that their phones were capable of doing such things as turning on and off the lights inside of the store.

By allowing an audience to experience some of the gameplay in real life, and share this experience across social networks, Watch Dogs soon became an underdog darling of the video gaming world up to unto its release.

As you can see whether it’s using humor in advertising or crazy marketing ideas, making an impression is what counts when it comes to outdoor media.