Billboard Technology Puerto Rico

Billboard Technology

It is a common misconception held by many people that billboards are an “outdated” and “old school” form of advertisement. Oftentimes television ads, websites, or even social media platforms are pushed as the most current and relevant forms of advertising. Despite this, billboards have not gone away and have not become any less useful for spreading a message. Instead, the medium of physical billboards has advanced from new technology becoming available. We’ve gone ahead and compiled a list of billboard technology examples which show some of the options which are possible and how they can be used effectively.

New Billboard Technology

Digital Screens And The Power Of Movement

Screen technology has changed the world. From televisions, to phones, to computers- screens are everywhere. High quality digital screens allow for moving, non-static video to be displayed virtually anywhere, and billboards are no exception.

The ability to have a short video play on a billboard gives advertisers so much more power when it comes to both grabbing an audience’s attention and sending a message.

Video billboards effectively manage to combine all of the strengths of a television ad with the benefits of physical billboards.

bMedia Billboard Technology

Static vs Dynamic Content

What’s more is that digital billboards also make it easy to display and change content. Instead of having to worry about the costs associated with the manual labor of actually putting up a billboard, the content can instead be sent directly to the billboard. Digital billboards are also capable of changing between multiple messages, allowing advertisers to alternate between different ads. This has allowed for digital billboards to completely change their pricing format given that such billboards can now host many more advertisement slots at once.

Individual ads are also able to display content which may be time sensitive or reliant upon outside data. While in a traditional billboard the message must be static and hold true at any time during all conditions, the message on a digital billboard can change depending on the time of day, weather conditions, or some other factor.

When messages are able to be tailored around certain fluctuating factors, many opportunities for very convincing marketing strategies open up.

Billboard Technology Target

People Looking At Billboards, Billboards Looking At People

While billboards are things to be looked at, what if a billboard were to do some looking of its own? Technology these days does not stop when it comes to displaying dynamic information, as digital cameras and pattern recognition make it possible for billboards to identify trends within a crowd and change their information accordingly.

While this type of functionality might sound far fetched, one such example of it includes the Picadilly Lights display in London. On top of having a huge display space, with the ad’s 4K LED screen being the size of two professional basketball courts, the ad is able to detect ages, emotions, and vehicles in order to adjust the content it shows.

As digital ads online have taught us, the best advertisements are targeted. Being able to leverage ad targeting with billboard technology continues to escalate the strength of billboards as an advertising medium.

Digital Billboard Screens

Big Screens For Big Events

The huge size and quality of new digital screens allow them to be incredibly versatile and multi-purposed. In addition to displaying ads with dynamic content on them, it is also possible to leverage the space in order to display important or popular events, such as a baseball game or concert. Those wanting to draw people to a public space with their event will find their efforts greatly enhanced by making use of such digital billboard technology.

Coke Advertising Error

Funny Advertising Fails

Advertising is all about creating associations. People who see a clear message alongside your brand will connect the two in their mind even if they don’t consciously realize it. But this effect is a double-edged sword; if someone attaches their brand to a poorly made advertisement, it can really hurt their image. Of course, if an advertisement is so bad that it’s funny then people share it online. So these advertisements are either fails or successes depending on whether or not you believe that all publicity is good publicity.

What Does That Say?

If you’re having trouble reading this on a screen that’s standing still imagine trying to read it while you drive past at more than sixty miles per hour. This sign seems like a real traffic hazard. Even if you can read it the slogan “see your teeth as we do” doesn’t feel worth the effort required.

Funny Advertising Fails

Hunters and Hygienists

So I’m confused, are they holding my dental hygienist hostage? Listen, it’s great if you have hobbies and sometimes you can even work your favorite pastime into your ad campaign. But your job and your hobby need to align in some way for it to work. All this sign makes me think of is my teeth mounted on the wall beside some antlers.

Hitchcock Dental Advertising Fail

Quality Control is Crucial

Even great designs can blow up in your face if the idea isn’t executed correctly. This ad must have looked great on the screen it was designed on but because the people putting the sign up didn’t put care into their work the whole impact was ruined. It just goes to show how important everyone, from the ad executive down to the person who actually has to physically put the ad up.

Coke Advertising Error

Diabetes, Straight Ahead

This sign placement is either incredibly unfortunate or ingenious. If the diabetes sign was there first, then McDonalds made a huge mistake. But if the McDonalds sign was the original sign then the people at the Ad Council found a great way to spread their message and make people question their unhealthy eating habits.

Diabetes Straight Ahead

Join the Fun!

Because of the way the picture was cropped we can’t tell what the full sign says. What we can say for sure is that this sign seems to be encouraging people to die, and that’s always going to be a bad advertising move.

Funny Advertising Error

Celebrating Remarkable Women

Mixing social issues and personal promotion always requires a tricky balancing act and the people behind this sign handled the challenge with the grace of a boozed-up bull in a china shop. Honoring women is a worthy goal, but when that’s your goal you probably don’t want to make it look like your company doesn’t have any female leadership.

Billboard Advertising Fails

Love Your Curves

On the topic of mixed messages, here we have another case of good intentions and poor execution. If you want to sell your product to women who identify as curvy, then you should probably hire some models who aren’t so skinny. This advertisement manages to feel pandering, tone deaf, and insulting all at once. In that way, it’s actually quite an accomplishment!

Love Your Curves Billboard Fail

This is Bland Flavor

Always triple check your font choice. Look at it yourself, show it to a friend, then show it to a stranger. If the designer behind this ad followed those steps, someone might have pointed out that the cursive I and S come together to look like a B, turning “island” into “bland.” It doesn’t help that the food in the picture ranges from black to brown to white. A little bit of garnish might wouldn’t have hurt.

Bland Flavor Advertising Fail

Technical Error

Just as technology has opened up new avenues for success, it has also created plenty of new chances for failure. In the old days, a billboard ad would never need to be rebooted. Then again, this might be a good advertisement if it was put up by one of Intel’s competitors as a way to paint their products as faulty.

Technical Error Billboard Advertising Fail

1-800-CALL

Last time I checked 1-800 numbers needs a few more numbers than this. What are the last three numbers? I know that CALL translates into 2255 but what three numbers do you get out of four generic looking lawyer types? Who thought this sign was complete? So many questions, so few answers.

Hilarious Billboard Fail

For more humorous advertisements check out our article on: Funny Signs and Billboards.