Great Outdoor Advertising

Great Outdoor Advertising

Outdoor advertising offers a wealth of opportunity for innovation, inspiration and the use of nature itself to create an effective promotion. Billboards in particular offer lots of space and options to promote companies, products, and services in eye-catching ways. From using witticisms, environmental initiatives and actual products, there are tons of options to convey your advertising message.

Here are five examples of great outdoor advertising and the stories behind each.

Sioo:x Wood ProtectionBoring Billboard Great Advertising

The text reads, “This is the world’s most boring billboard. We’re going to leave it here for 12 years, just to show how long our products last.”

Sioo:x Wood Protection and advertising agency Stendahls created this disarmingly simple yet effective example of outdoor advertising. Sioo:x creates a 100% environmentally friendly product that protects outdoor wood surfaces and provides a natural silvery-grey finish. The major claim to fame? The product lasts for twelve years. This inspired the design of the billboard, which is made from real Sioo:x-treated wood. The triple-sided billboard is booked for a whopping twelve years to prove the ability of the product to withstand the elements in Sweden!

Engineering for LifeGreat Outdoor Media Advertising

Engineering and planning firm Ramboll is responsible for this clever outdoor billboard. At first glance, it looks like a fairly straightforward advertisement on the side of an office building, but is really an environmental feat! The cupped hands on the billboard from Garbergs advertising agency are cupped to hold birds, which frequently land here. In the winter, scarce resources for local birds in Sweden means the population dwindles — but not if Ramboll has something to say about it! The cupped hands conceal a clever birdseed dispenser, which means birds that land here are guaranteed a meal.

We can’t imagine a better way for Ramboll to demonstrate their commitment to the environment!

The DreamGreat Billboard Advertising Idea

This meaningful example of outdoor advertising in Atlanta is designed to pay homage to Martin Luther King, JR. Specifically, the messaging behind the simple but impactful billboard is a celebration of his life and the dream that inspired a nation.

The dream began with his birth in 1929, and lives on today, even past his death in 1968.

Handicap InternationalHandicapped Statue Great Advertising

Not all great outdoor advertising strategies need to be on a billboard, as Handicap International and the Herezie group in Paris, France realized. In order to bring awareness to the long waiting lists for prosthetics, Handicap International made the daring move of outfitting the broken statues in Paris’ parks with prosthetic parts, as well as small informational signs.

The clever advertising ploy encouraged a double look for the passerby and valuable education on the issue.

Summer With Ikea

Great IKEA Outdoor Media

IKEA made light of the brief summer months in Belgium with a series of outdoor advertisements encouraging viewers to enjoy the brief period of summer and sunshine! The majority of the billboards are dark, stormy skies with a sliver of sunny skies and summery furniture arrangements from the retailer.

IKEA uses a clever play on humor and making fun of Belgian weather to make an impact.

Postmates Outdoor AdvertisementsPostmates Billboard

This saucy advertisement created by 180LA agency in Los Angeles is a great example of using a stop-and-stare! the tactic in outdoor advertising. Postmates delivery service superimposes wry text over a faint picture of a Moscow Mule and ties it to having vodka delivered to you.

A nod to the political drama of Russian interference in the 2016 election may take a moment for readers to process, but the resulting giggle and shock value will make readers consider Postmates twice.

Interested in more creative outdoor media examples? Check out our other article on some of our favorite Outdoor Advertising Ideas.

Glad Advertisement Fresh Billboard

A Fresh & Creative Glad Advertisement Billboard

It can be difficult to come up with unique and creative ideas for outdoor media ads as over time many of the ideas have been used.  The key to setting yourself apart is to think out side of the box – literally!

You can see what I mean by taking a look at these 15 creative billboard ads. These savvy marketing professionals didn’t let the boxed-boundaries of a billboard canvas dictate their service or product’s message. However, just envisioning something different won’t always lead to success.  To create a truly successful and exceptional billboard you must first think of your product/service and what need it fills.

This understanding of the message will be the foundation  you need to build some very innovative ideas on. I have found no better example of a “fresh” take on billboard marketing that promotes the product’s message then in this Glad advertisement for their outdoor billboard campaign!

Glad Fresh Billboard Advertisement

Glad Oranges Billboard

In this Glad advertisement campaign, the company uses its own product to show how much fresher it can keep your fruit then it would be without using Glad. It quite literally spells it out for you! This merger of creativity aligning with the purpose of the product creates for a truly outstanding outdoor media campaign.

Actually showing the use of a product for all the public to see is a great way to demonstrate it’s value and this Glad advertisement does a great job of doing that. They also chose a product that’s common and can be used by almost anyone so their billboard appeals to a wide audience. The ad needs little or no explanation behind it which is another key to a successful billboard ad, simplicity. People who see a billboard only have a few seconds to take in the message you are trying to portray so it’s crucial to get he message across in a quick and memorable way.

While these types of ads are undoubtedly very successful, not all of us have the ingenuity, resources, space or  wherewithal to complete such a marketing feat as the ones mentioned above. However to be successful, you don’t always have to break the mold. Even some simple creative properties can get you started to move you down tracks to a very successful and engaging billboard campaign!

The Fresh vs Rotten Glad Billboard Ad

If you follow these “Rules of Engagement” based on the foundation of promoting your product/services core message and spice it with some outside of the box creative thinking you have yourself the perfect recipe for success!

If you’re interested in creative outdoor media check out our article on outside the box marketing ideas for more inspiration.