Grammar Mistakes in Advertising

Grammar Mistakes in Advertising

It’s true, grammar mistakes can happen anytime. Unfortunately, that includes when creating billboards and advertisements, too! Here are our favorite examples of marketing messages with mistakes that made it past the editors. Next time you’re thinking of skipping the proofreading process, remember these hilarious examples of grammar mistakes in advertising. It might pay to take a look at your work just one more time!

A Tasty What?

Oops. We love an ice-cold Miller as much as the next person, but we can’t get behind this confusing billboard. We’re just curious how this simple phrase made it through the editing process all the way to a billboard without anyone noticing the misspelling of contradiction.

Don’t Write Copy In a New York Minute

This Reebok ad on the subway is a great reminder of why it pays to take your time. The copywriter missed an E in “everything”. It certainly highlights everything that’s wrong with rushing! This isn’t the worst typo we’ve ever seen, but it’s embarrassing for the company. Not to mention the cost of replacing these ads when they catch wind of the mistake!

Servers Are Unsung Heroes

One of the biggest problems with roadside business billboards like this is the lack of space… and spacing. It’s clear that this Days Inn board meant to commemorate Veterans. However, without a space in between the two lines, it seems like they’re commemorating hot breakfast servers. Hey, hot breakfast is pretty important, so maybe they have a point.

Stay In School, Kids

Perhaps even more embarrassing than a big company letting a typo slip through in their signage is a college! Cincinnati State College put up this billboard not realizing that an extra N had snuck into “technician.” Being a place of higher education, we’re sure they didn’t hear the end of it for quite a while.

I Don’t Think That Word Means What You Think It Means

While not a billboard, this car decal certainly gave us pause. We’re not sure who would print such an error-filled message or if the driver came up with it themselves. The incorrect form of but is in use here. Plus, the sentence should read “you’re abusing that privilege.” The irony speaks for itself.

No, This Is Not the Krusty Krab

Another case of no punctuation gave drivers a laugh on this roadside billboard. The signage of a popular food chain probably meant that Spongebob toys were finally at the location, and they were hiring managers. Unfortunately, these two different messages got combined. While amusing, this tends to look poorly on the business and would probably make quality manager candidates think twice. Plus, is Spongebob even qualified to hire managers?

Punctuation Saves Lives

This cautionary sign is designed to warn hunters that pedestrians use nearby trails. However, without the necessary grammar and punctuation, it seems to reference hunting the pedestrians themselves! While the sign may give you a good giggle, consider what a costly and dangerous mistake this could turn out to be. Please note that it is illegal to hunt pedestrians.

What’s In a Name?

This is a fairly harmless grammatical error compared to some of the others on this list. The problem with this sign is that we’re pretty sure this is a sports bar, not a bar belonging to Sport. There’s no need for the apostrophe. We wonder if anyone came in asking to talk to Sport recently?

I’m Suddenly Not Hungry…

This is the worst example of careless spelling and advertising mistakes we’ve seen. By leaving off the letter G, this hamburger special turned into a hamburger horror! This image from a popular American fast-food chain went viral, although we’re sure they fixed it pretty quickly. That’s just another reminder that proofreading your work is incredibly important. In the age of viral images and video, a mistake like this could bring you an awful lot of publicity you would rather avoid.