Advertising, fundamentally, has remained mostly the same over the years. However, as we move through a more encompassing digital world, one type of advertisement is quickly changing face and shape: billboard displays. In fact, there are now a variety of different types of billboard structures to select, making it a more versatile form of advertisement for companies worldwide.
Businesses often look to advertising to help reach a wider audience and bring more people in. Small businesses, usually have smaller budgets and therefore require a more systematic and strategic approach. Still, all businesses should look for an effective advertising strategy in order to receive the most value and return on investment. Luckily, outdoor media advertisements are still largely effective for a variety of industries. In fact, many businesses would be surprised to see the various types of billboard structures.
Having options for any type of advertisement is always a positive. We’re breaking down the basic structure of billboards here and how some may or may not be more effective than others. If you’re looking for an outdoor media company in Puerto Rico, contact us directly to chat about next steps.
Standard Bulletin Billboard
There are definitely a variety of different types of billboard structures. Be sure to check out our article on how billboards are made – it’s an interesting read. A standard bulletin billboard is one of the most common billboard structures. Most standard bulletin billboards are located along major roads and highways, which makes it easy for people driving on those roads/highways to see what is being advertised. Just about every standard bulletin billboard is quite large, which allows each structure to hold large billboard advertisements.
While driving along a major road, it’s guaranteed that you will see at least one standard bulletin billboard. It isn’t hard to figure out why this is the case, since standard billboards have been around for a very long time, and are consistently effective at grabbing people’s attention.
Every standard bulletin billboard holds a printed billboard advertisement. Two of the most common materials for these printed billboards are PE plastic and PVC vinyl. Both of these materials are quite durable and long-lasting, which ensures that they won’t be damaged by intense weather.
Even though a standard bulletin billboard is one of the most basic billboard structures, it still offers plenty of unique creative possibilities. Many of these possibilities come from a variety of different colors and designs that can be displayed on a billboard advertisement. Plus, there’s the large size of most standard bulletin billboards, which allows for larger, and more creative, billboard advertisements.
Most billboards are made with the aid of graphic design software and then printed out. Painted billboards, on the other hand, are painted entirely by hand. Painted billboards often take a very long time to make, since they’re painted by hand, but each one has a unique and compelling visual style that differentiates it from other billboards.
Today, most billboard advertisements are made using graphic design software. Once the billboard advertisement has been designed, using graphic design software, it is then printed and posted onto a billboard.
Painted billboards are hand-painted and made without using any kind of computer software. It is, more often than not, a long and difficult process that can take up to more than one-hundred hours, depending on the size of the billboard and the colors and designs that it consists of.
What sets painted billboards apart from other billboards though, apart from the fact that they are hand-painted, is there strong aesthetic qualities. Painted billboards have their own, very distinct, artistic qualities that can be more grabbing and interactive for passersby.
Mobile billboards are, as the name implies, completely mobile. Most mobile billboard advertisements can be found on bikes, trucks, and buses; modes of transportation that can hold a billboard advertisement. Since mobile billboards are constantly moving, oftentimes in areas where there are few traditional billboards, this gives many people the opportunity to engage with the billboard advertisement that the mobile billboard is displaying.
Mobile billboards are, unlike traditional billboards, unbound by a particular billboard structure or platform. Rather than taking the form of a traditional billboard structure, mobile billboards are often various modes of transportation, such as bikes, buses, and trucks. Since mobile billboards are in constant motion, many people have the opportunity to see and engage with what the billboard is advertising.
The majority of mobile billboards are big trucks that consist of a large body that is designed for displaying advertisements. On the body of a mobile billboard, there is the billboard advertisement, which often varies in size depending on the size of the truck – or any other vehicle – that comprises the mobile billboard.
While the mobile billboard medium isn’t that different from a traditional billboard medium, it does offer some fascinating creative possibilities. Possibilities such as integrating elaborate light systems, a sound system, turning the interior of a mobile billboard into a three-dimensional display case; among various others. Each one of these creative possibilities serves as a way of making a billboard advertisement more unique and memorable.
In today’s advertising market, digital billboards have become increasingly popular. By using a digital billboard, a billboard advertisement can be set up in a nearly instantaneous manner, can be set to run for specific blocks of time, and can make use of things like animated text, sound, and videos.
While standard billboards are still very popular, digital billboards have risen greatly in popularity. It isn’t difficult to see why this is the case, either, since digital billboards offer a variety of benefits and advantages that standard billboards simply don’t.
Perhaps, the most notable benefit that a digital billboard offers is that of creativity. By using a digital billboard, you are able to display things like animated text and brief videos – among various other things – all of which make a billboard advertisement more compelling and memorable.
Beyond that, though, digital billboards aren’t bound to the same physical requirements that other billboards are. There is no need to spend any money on printing the billboard, for example, and renting a digital billboard for a few hours every day – or some other period of time – is a valid option that digital billboards allow for.
The Anatomy Of A Billboard
While there are many different types of billboard structures. Most standard billboards consist of three basic components. The first of these three basic components is the steel structure that supports the billboard; then there’s the lighting system that the billboard uses; and, finally, the billboard advertisement.
Every standard billboard consists of three basic components. Each of these three components serves an integral part in the strength, durability, and general effectiveness of the billboard structure.
A standard billboard consists of a large steel structure that consists of a tall pole and a frame. The pole is rooted into the ground, and it is used to hold up the frame. On top of the pole, there is the frame, which is often made of steel I-beams.
Within the steel frame, there is often lighting equipment that has been routed through. Each piece of lighting equipment is used to illuminate the billboard advertisement that is being held on the frame. That way, if people drive by the billboard at night, they will be able to see the billboard advertisement.
On the frame itself, there is a billboard advertisement. Usually, the frame is covered with a backing material before the billboard advertisement is placed onto the frame. Right after the backing material is placed, large sheets of PE plastic or PVC vinyl are laid onto the frame.