Entries by AdminBMedia

Funny Advertising Fails

Advertising is all about creating associations. People who see a clear message alongside your brand will connect the two in their mind even if they don’t consciously realize it. But this effect is a double-edged sword; if someone attaches their brand to a poorly made advertisement, it can really hurt their image. Of course, if […]

Why Billboard Marketing Works

With the emergence of social media advertising and other digital techniques, some may consider that outdoor advertising is past its hay-day. But that misconception is largely unfounded. In fact, with the rise of the digital age, billboard marketing may even be more relevant and effective today. With ever-developing effects, such as digital screens, 3-D figures […]

Evolution of Outdoor Advertising

Outdoor advertising isn’t a new marketing method. In fact, it’s been around since ancient times. The earliest outdoor advertising methods were chiseled on monuments in ancient cultures- including in Ancient Egypt! Hieroglyphics have been found describing laws of the country. Travelers were meant to stop and learn the rules of the civilization before entering. In […]

Vintage Rum Ads from Puerto Rico

Puerto Rico is well known for being one of the finest producing islands of rum in the world. Combine that with that fact that alcohol advertising, in general, has always been a very competitive and creative space and you’ve got a very interesting space for advertising. Over the years there have been a large number of […]

Types of Digital Billboards

Digital billboards have revolutionized the billboard industry. Unlike the traditional billboards, digital billboards are able to display several ads in a matter of seconds. Furthermore, they create eye-catching visual effects that aren’t possible on traditional billboards. The technology behind digital billboards wasn’t widespread until the turn of the 21st century. That’s because the expense of the […]

Largest Billboard in the World

It’s been a big year for Ford, in more ways than one! In February, the vehicle company unveiled a record-breaking billboard in Madrid, Spain. The installation featured an advertisement for the new Ford EcoSport SUV, but that wasn’t what made it such a huge deal. The billboard measured approximately 56,672 square feet square feet, making it […]

Brand Wars in Marketing

If you ask about brand wars in polite conversation, you’re sure to get an interesting answer. Top brands going head to head with each other through public advertising is the stuff of marketing legend. From famous rivalries between Coca-Cola and PepsiCo to the all-out ad war between several car manufacturers. Indeed, brand wars in marketing […]

Which State Has the Most Billboards?

Have you ever wondered which state has the most billboards? A recent statistics report counts 341.61 thousand billboards in the United States between local, state roads and highways. The federal government tracks the number of billboards through each state. This is part of the Highway Beautification Act (HBA) of 1965. Each state reports their outdoor […]

Restaurant Billboard Ideas

The most effective and successful restaurant billboards contain striking images, plays on words and humor, or details that make onlookers do a double-take. With a clever and out-of-the-box billboard design, people are sure to take notice and flock to your restaurant. Here are some of our favorite designs to help generate some restaurant billboard ideas. […]

Successful Billboards Around The World

Not all billboards are created equal. The market and the audience of certain billboards must be taken into careful consideration in order to maximize their effectiveness. Because of this, billboards around the world are designed in different ways and seek to capture different audiences. We’ve compiled some examples of different successful billboards across the world […]