Entries by AdminBMedia

Top 5 Beaches in Puerto Rico

When it comes to selecting the top 5 beaches in Puerto Rico, it’s hard to make a choice because Puerto Rico has many fine beaches. There’s also the definition of “best”. Criteria might include any or all of most scenic, safest, best sand, clearest water, highest quality of water or sand, easiest access, amenities, cleanest, […]

Vote For The Best Beach in Puerto Rico

We need your help to solve a little argument we’ve been having in the office here at bMedia. What is the best beach in Puerto Rico? Please submit your answer below to help us solve this question. After we compile all the answers, we will create a second post with the top 10 most submitted […]

DEC Calculator

A DEC calculator can be used to calculate the daily effective circulation or potential billboard exposure for an outdoor media installation in a given location. Please use our DEC Calculator below. Daily Effective Circulation Calculator [CP_CALCULATED_FIELDS id=”1″] Specifications According to the OAAA the DEC is calculated by assuming that each vehicle contains 1.38 people (18 years and […]

Vintage Billboards

Advertising has evolved much over the ages. Before the advent of cheap, high-quality photo printing, painted illustrations were required to cover the large area of billboards. This meant that vintage billboards were works of art in and of themselves. Due to the limitations imposed by the use of illustrations, even the design of such ads […]

Funny Advertising Fails

Advertising is all about creating associations. People who see a clear message alongside your brand will connect the two in their mind even if they don’t consciously realize it. But this effect is a double-edged sword; if someone attaches their brand to a poorly made advertisement, it can really hurt their image. Of course, if […]

Why Billboard Marketing Works

With the emergence of social media advertising and other digital techniques, some may consider that outdoor advertising is past its hay-day. But that misconception is largely unfounded. In fact, with the rise of the digital age, billboard marketing may even be more relevant and effective today. With ever-developing effects, such as digital screens, 3-D figures […]

Evolution of Outdoor Advertising

Outdoor advertising isn’t a new marketing method. In fact, it’s been around since ancient times. The earliest outdoor advertising methods were chiseled on monuments in ancient cultures- including in Ancient Egypt! Hieroglyphics have been found describing laws of the country. Travelers were meant to stop and learn the rules of the civilization before entering. In […]

Vintage Rum Ads from Puerto Rico

Puerto Rico is well known for being one of the finest producing islands of rum in the world. Combine that with that fact that alcohol advertising, in general, has always been a very competitive and creative space and you’ve got a very interesting space for advertising. Over the years there have been a large number of […]

Types of Digital Billboards

Digital billboards have revolutionized the billboard industry. Unlike the traditional billboards, digital billboards are able to display several ads in a matter of seconds. Furthermore, they create eye-catching visual effects that aren’t possible on traditional billboards. The technology behind digital billboards wasn’t widespread until the turn of the 21st century. That’s because the expense of the […]