Many often ask us, what makes a good billboard? While there are many different aspects to creating a captivating billboard, there’s usually a fixed set of rules that help to gear it up to optimally perform for its intended audience. Typically, effective billboards consist of three different factors. When these factors are considered, and their […]
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Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens of Puerto Rico rely heavily on automobiles, and this leads to traffic conditions that are not unfamiliar nor unique. Commutes during rush hour can cause frequent delays, which can be […]
Billboard Media Group is one of Puerto Rico’s top providers in outdoor advertising.
Billboard advertising can be a great way to gain awareness for your business…
Depending on whom you ask, billboards conjure different images. Let’s agree for the purpose of this article that, when we talk about billboards, we are referring to those large outdoor structures we normally see along the interstate. Of course, this definition is a little simplistic. Billboards come in all shapes and sizes. They are not just […]
Technology is boosting marketing practices in amazing ways, but outdoor advertising is remaining as strong as ever. Creating a successful billboard is slightly more complicated than just drawing the idea on a napkin and getting it made, but it’s something that’s within the budget of most companies. Billboard ideas can stem from a variety of factors and […]
Today, digital advertising is dominating all other forms of advertising, and it looks like that trend is only going to continue. Traditional advertising continues to remain an important aspect of the advertising landscape, though, and that’s because traditional advertising is able to reach people in ways that digital advertisements can’t. Traditional advertising is falling away […]
Today, billboards are one of the most popular and effective advertising mediums. While the rise of new advertising technologies has transformed the advertising market, billboards remain both popular and incredibly effective, due to the fact that they can adapt to new advertising trends with ease. In Puerto Rico, there’s an average of six-hundred-and-fourteen automobiles for […]
In 1867, the first billboard was leased. This billboard was used to hold a large advertisement. Since then, billboards have become one of the most popular forms of advertising. They are unique with visual designs, large size, guaranteed audience, and the ease in which they can be set up on roads and highways. Billboard advertising […]