Entries by Content

Measuring Billboard Effectiveness

Depending on whom you ask, billboards conjure different images. Let’s agree for the purpose of this article that, when we talk about billboards, we are referring to those large outdoor structures we normally see along the interstate. Of course, this definition is a little simplistic. Billboards come in all shapes and sizes. They are not just […]

Billboard Ideas

Technology is boosting marketing practices in amazing ways, but outdoor advertising is remaining as strong as ever. Creating a successful billboard is slightly more complicated than just drawing the idea on a napkin and getting it made, but it’s something that’s within the budget of most companies. Billboard ideas can stem from a variety of factors and […]

Why Is Billboard Advertising Important

Today, digital advertising is dominating all other forms of advertising, and it looks like that trend is only going to continue. Traditional advertising continues to remain an important aspect of the advertising landscape, though, and that’s because traditional advertising is able to reach people in ways that digital advertisements can’t. Traditional advertising is falling away […]

Outdoor Advertising Trends

Today, billboards are one of the most popular and effective advertising mediums. While the rise of new advertising technologies has transformed the advertising market, billboards remain both popular and incredibly effective, due to the fact that they can adapt to new advertising trends with ease. In Puerto Rico, there’s an average of six-hundred-and-fourteen automobiles for […]

Amazing Billboard Ads

We are constantly bombarded by messages enticing us to buy something. Look at a website and the next thing that pops up is an array of ads for that item from competing companies. Open your e-mail and there are full-color, animated sales flyers whether you asked for them or not. Ads come in many forms […]

History of Billboard Advertising

The first billboards were invented in the 1830s. They became a popular form of advertising in the 1860s. Then, as the 19th century came to a close, the proper format of a billboard was defined and their popularity skyrocketed. In the 1830s, a man named Jared Bell created some of the very first billboards. These […]

What is the Best Beach in Puerto Rico?

So you want to know what the best beach in Puerto Rico? No matter where you travel, locals and tourists alike will claim a beach to be the best in the state, or county. All have reasons for their claim. Many are based on their own experiences. Residents and tourists in Puerto Rico are no […]