The Super Bowl is the time of year when the best teams prepare to compete with each other. Tons of planning has gone into a specific strategy, and they want to be the most talked about group after the game is over.
When it ends, only one advertisement can be the best, but it can be hard to choose. Oh, and there’s an NFL game being played when the commercial breaks aren’t showing…
Types of Commercials
This really is a big stage for commercials, and the price range shows it. In 2017, the cost for a 30-second spot was $5 million. When you’re spending that kind of money, there isn’t much room to make an error. The styles vary from funny to serious to utterly absurd, and sometimes they even try new methods such as filming during the show.
For a variety of different reasons, here are the best Super Bowl ads of 2017.
Cam Newton vs. a Buick
Buick seems to be refreshing its brand image, in quite an entertaining way. The popular quarterback Cam Newton shows off his skills around some kids who are much newer to the game than he is, and even a supermodel makes an appearance.
Mr. Clean is a Ladies’ Man
The trusty old Mr. Clean is back, but he’s a little more risqué than he’s been in the past. Plus, this commercial gives a valuable insight to any man wanting to be sexier for his wife or girlfriend.
The Accepting Airbnb
The vacation rental website decided to go the serious route with their big commercial this year, and they focused on highlighting their value when it comes to dealing with people who are different. The ad was made in a very simple way, but the message came across clearly.
John Malkovich Needs a Squarespace Site
This clever ad takes two parts to tell the story of John Malkovich trying to get the correct web address for the website of his new fashion line. The extra clever part is that he actually did launch a men’s clothing line, so we can only assume that he uses Squarespace and had an awkward time getting the rights to his own name.
Hyundai Puts Off Filming Until the Last Minute
The car maker Hyundai followed a fairly common Super Bowl theme of being patriotic and supporting soldiers, but they managed to work another gimmick into the ad. Instead of filming it beforehand, as was the strategy for every other commercial ever made, they had two crews on opposite sides of the planet putting it together while the players were on the field.
LIFEWTR Gets Artistic
This bottled water company believes that creativity and design are crucial to their brand, and they have a special edition set of bottles designed by certain artists. The commercial itself is very image driven, shows art being created, the music is great, and water manages to have a starring role.
One of Skittles’ trademark strategies is to always have funny ads, and this one doesn’t disappoint. You start by rooting for the teenage boy who wants to impress his girlfriend, and then you end up being jealous of her family.
Sprint Continues to Go After Verizon
In one of the stranger and more traumatic ads of the 2017 Super Bowl, Sprint shows a dad faking his own death in order to get out of paying his Verizon bills. This ad will definitely be noticed and talked about, but it also runs the risk of feeling too intense.
An Action-Packed Ad by Wix
This one really felt more like an action movie than a commercial for a website platform. The main character is a chef who is so involved in the building of a beautiful site for his business, that he doesn’t even notice Jason Statham and Gal Gadot destroying the place while battling some bad guys. They even help him move his company in a new direction!
NFL Super Bowl Babies
The NFL follows up last year’s ad about babies who were born 9 months after a Super Bowl, by showing actual babies dressed up as iconic NFL legends. It’s a good test of your knowledge – can you identify them all?
Man and Machine by Lexus
Lexus goes a lot more modern while comparing a man and a machine, and it makes you wonder which is which. It’s crisp and creative, and it’s impressive enough to watch over and over.
#DriveProgress with Audi
Audi went with a very touching ad that had a message from a father concerned that he’ll have to tell his daughter that men aren’t equal to women in the workforce. However, she inspires him so much that it ends with bright hope for the future.
TurboTax and Humpty Dumpty
Have you ever wondered why Humpty Dumpty was sitting on the wall before he took his great fall? Well, TurboTax finally got to the bottom of it.
What Was Your Favorite?
These are some of the best commercials shown during the Super Bowl, but there’s no mathematical formula to prove which was the winner. Which did you like the most?