Best Super Bowl Ads 2017

The Best Super Bowl Ads of 2017

The Super Bowl is the time of year when the best teams prepare to compete with each other. Tons of planning has gone into a specific strategy, and they want to be the most talked about group after the game is over.

When it ends, only one advertisement can be the best, but it can be hard to choose. Oh, and there’s an NFL game being played when the commercial breaks aren’t showing…

Types of Commercials

This really is a big stage for commercials, and the price range shows it. In 2017, the cost for a 30-second spot was $5 million. When you’re spending that kind of money, there isn’t much room to make an error. The styles vary from funny to serious to utterly absurd, and sometimes they even try new methods such as filming during the show.

For a variety of different reasons, here are the best Super Bowl ads of 2017.

Cam Newton vs. a Buick

Buick seems to be refreshing its brand image, in quite an entertaining way. The popular quarterback Cam Newton shows off his skills around some kids who are much newer to the game than he is, and even a supermodel makes an appearance.

Mr. Clean is a Ladies’ Man

The trusty old Mr. Clean is back, but he’s a little more risqué than he’s been in the past. Plus, this commercial gives a valuable insight to any man wanting to be sexier for his wife or girlfriend.

The Accepting Airbnb

The vacation rental website decided to go the serious route with their big commercial this year, and they focused on highlighting their value when it comes to dealing with people who are different. The ad was made in a very simple way, but the message came across clearly.

John Malkovich Needs a Squarespace Site

This clever ad takes two parts to tell the story of John Malkovich trying to get the correct web address for the website of his new fashion line. The extra clever part is that he actually did launch a men’s clothing line, so we can only assume that he uses Squarespace and had an awkward time getting the rights to his own name.

Hyundai Puts Off Filming Until the Last Minute

The car maker Hyundai followed a fairly common Super Bowl theme of being patriotic and supporting soldiers, but they managed to work another gimmick into the ad. Instead of filming it beforehand, as was the strategy for every other commercial ever made, they had two crews on opposite sides of the planet putting it together while the players were on the field.

It worked.

LIFEWTR Gets Artistic

This bottled water company believes that creativity and design are crucial to their brand, and they have a special edition set of bottles designed by certain artists. The commercial itself is very image driven, shows art being created, the music is great, and water manages to have a starring role.

Skittles Romance

One of Skittles’ trademark strategies is to always have funny ads, and this one doesn’t disappoint. You start by rooting for the teenage boy who wants to impress his girlfriend, and then you end up being jealous of her family.

Sprint Continues to Go After Verizon

In one of the stranger and more traumatic ads of the 2017 Super Bowl, Sprint shows a dad faking his own death in order to get out of paying his Verizon bills. This ad will definitely be noticed and talked about, but it also runs the risk of feeling too intense.

An Action-Packed Ad by Wix

This one really felt more like an action movie than a commercial for a website platform. The main character is a chef who is so involved in the building of a beautiful site for his business, that he doesn’t even notice Jason Statham and Gal Gadot destroying the place while battling some bad guys. They even help him move his company in a new direction!

NFL Super Bowl Babies

The NFL follows up last year’s ad about babies who were born 9 months after a Super Bowl, by showing actual babies dressed up as iconic NFL legends. It’s a good test of your knowledge – can you identify them all?

Man and Machine by Lexus

Lexus goes a lot more modern while comparing a man and a machine, and it makes you wonder which is which. It’s crisp and creative, and it’s impressive enough to watch over and over.

#DriveProgress with Audi

Audi went with a very touching ad that had a message from a father concerned that he’ll have to tell his daughter that men aren’t equal to women in the workforce. However, she inspires him so much that it ends with bright hope for the future.

TurboTax and Humpty Dumpty

Have you ever wondered why Humpty Dumpty was sitting on the wall before he took his great fall? Well, TurboTax finally got to the bottom of it.

What Was Your Favorite?

These are some of the best commercials shown during the Super Bowl, but there’s no mathematical formula to prove which was the winner. Which did you like the most?

Mixing Advertising Mediums

Relate to your Audience – Classic Puerto Rican Commercials

How successful is your advertising? Do you even have a strategy?

Most companies do, but there are quite a few who don’t do it correctly. And the truth is, a little mistake can put you out of business, but a minor correction can drive your sales through the roof. It all comes down to relating to your audience so you can give them what they want. Do you feel confident that your company does that?

Advertising Strategy Puerto Rico

The Point of Advertising

There are many different reasons for advertising, but the ultimate goal of doing it is to increase the amount of money that your company makes. However, there are a lot of different ways to go about it. The simplest example is trying to convince customers to stop what they’re doing and go pay for your product or service. A more complex idea is building up a specific image around your brand that will influence the decisions potential customers will make in the future, and this often is done in a way that patiently waits until they are ready to get out their wallets – then it swoops in and makes the sale.

The thing to know is that you can try as many of these different types of strategies as you want, but they are only going to work if you remember to do the most important thing:  get the attention of specific customers.

Picking a Target Audience

Before being able to relate to your audience, you have to decide who they are. You can narrow them down by age, income level, interests, or a number of other factors. One of the best ways of doing it is to really think about the product or service that you are offering. Who does it solve a problem for? Once you know the answer to that question, try to figure out more about these people. It helps to know where and when they shop, how much money they make, whether your offering is a necessity or a luxury item, and other similar concepts.

Once you’ve figured this out, you’re ready to make your advertisement. You know who your customers are, why they need your product, and where and when they’ll give you their money. Now, it’s as simple as making sure that your ad speaks their language.

Puerto Rico Advertising

Risks of Not Choosing the Correct Audience

Unfortunately, narrowing it down to the exact type of customer can be difficult. Also, many managers are afraid of excluding larger groups because they think it will lose overall sales. But, advertising to smaller groups almost always leads to larger profits! This is because generic advertisements that are aimed at getting the attention of everyone tend to backfire. They ultimately get ignored by all the different groups, and their money ends up going to other companies. However, targeting a specific group means it will be more noticed and the message will get across more successfully.

What Does This Have to Do with Puerto Rico?

Most of this is known by successful business managers, but what does it have to do with Puerto Rico? Well, a lot. If you’re operating your business on the island, you will have to decide who your market is.  If you’re part of a big international brand, it can sometimes be enough to simply localize the advertising strategy in a way that pulls in Puerto Rican culture. In this case, basically the target audience is the locals, and that has narrowed it down from everyone else on the planet. The overall strategy will have already figured out how to position itself for the right types of people. Use the local lingo, show Puerto Ricans, and mix the music.

On the other hand, if you’re simply a local company, you might have to distinguish between yourself and other similar businesses on the island. This is where it helps to have a small and defined target audience.

Mixing Advertising Mediums

Mixing Types of Advertising

Another important thing to note is that it’s important to mix different types of advertising. You want to reach your targets where they are, so you can target teenagers on Facebook, but probably not their grandparents. But, it usually works best to use a few different channels. An online video can educate them about your product, a billboard can remind them every day on their way to work, and a sale can get them through the door.

Classic Puerto Rican Commercials

If you want more examples of what the purpose of this is all about, just think about some of your favorite ads that you’ve seen. There are plenty of classic commercials that have done well over time. Here are a few examples of favorites from the past, do you remember them?

Who Is Your Audience?

So, do you know who your audience is? Are you ready to reach them? Give us a call, and we’ll make sure your billboard becomes a valuable part of influencing your customers.