DEC Traffic Calculator Featured

DEC Calculator

A DEC calculator can be used to calculate the daily effective circulation or potential billboard exposure for an outdoor media installation in a given location. Please use our DEC Calculator below.

Daily Effective Circulation Calculator

Specifications

According to the OAAA the DEC is calculated by assuming that each vehicle contains 1.38 people (18 years and older). That variable is divided into two (to measure only one direction of the road). This data was provided from the Ministry of Transport and Public works of Puerto Rico which was published in January 2005 with data pertaining to 2003. These statistics assume outdoor media is featured with 24 hours of illumination.

DEC Traffic Calculator

Classic Retro Billboards

Vintage Billboards

Advertising has evolved much over the ages. Before the advent of cheap, high-quality photo printing, painted illustrations were required to cover the large area of billboards. This meant that vintage billboards were works of art in and of themselves. Due to the limitations imposed by the use of illustrations, even the design of such ads was different.

We’ve compiled a list of some of the most effective, beautiful, and well-crafted vintage billboards to analyze and deconstruct.

Vintage Pepsi Billboard

Pepsi Vintage Billboard

For anyone who has seen the classic 1985 popcorn science fiction film, “Back to the Future”, this billboard might bring back a bit of nostalgia. There’s a scene in which the main character travels from an empty lot in 1955 to the same space in 1985, except the area is now occupied by a newly built suburban neighborhood. While this ad is clearly about Pepsi, it still manages to be highly representative of its era- a time when suburban development was on the rise as the American middle class prospered.

Perhaps the most interesting and striking aspect of this billboard is that it uses the scale in order to defy the expectations of the viewer and catch their attention.

Small objects such as the Pepsi bottle cap are drawn to dwarf traditionally larger objects such as the house being constructed. The technique is quite subtle, yet still manages to disarm and interest viewers.

Vintage Coca-Cola Billboard

Coca Cola Puerto Rico

Of course, if we are to look at old Pepsi ads, it is inevitable that vintage Coca-Cola ads be brought up as a contrasting point. The evolution of the marketing behind Coca-Cola is an always fascinating subject. Here is a rare snapshot of the brand’s humble beginnings. Simple, yet ever present, this ad was found in Puerto Rico and was among the first of the brand’s international marketing efforts.

Coca-Cola’s presence has been felt around the world for decades, this image highlights just how long Coca-Cola has been at the forefront of popular culture.

1920’s Spanish Tile Billboard

Vintage Spanish Tile Billboard

The ad pictured above is from a relatively recent photograph, meaning that this advertisement has remained intact for almost 100 years at this point, all thanks to the quality of craftsmanship and the materials used.

This billboard found in Sevilla, Spain dates back to the 1920s and is a beautiful and quite rare find. Comprised of painted tiles, it has more in common with traditional Spanish art than advertising materials. The amount of detail, care, and raw artistry that has gone into this piece come off as incredibly uncharacteristic with what audiences have come to expect out of ads. Thrilling and interesting they may be- modern ads are ultimately understood to be disposable and fleeting.

Motorcar Silhouettes Retro Billboard

Vintage Billboards

Flat design is highly distinguished by shape and color instead of perspective, lighting, and detail. These two elements are commonly found being manipulated in vintage ads. This ad is a prime example of how shape can be used and taken advantage of in an ad.

This ad for some motorcars is focusing specifically on the shapes of the front of each car, relying upon the highly distinctive and iconic silhouettes of the vehicles to add impact to the billboard’s message.

1967 Chevrolet Camaro Vintage Billboard

Camaro Vintage Billboard

This famous ad for the then brand-new Chevrolet Camaro is worth highlighting thanks to its striking use of bold colors.

As previously mentioned, color is the other side of the coin when it comes to flat design. While the last advertisement made great use of shapes and silhouettes, this Camaro ad chooses to shift the focus mainly to its usage of color, though the shape here is still very distinctive and clear.

The high contrast between the yellow, red, white, and black, makes it stand out and leaves an impression in the mind of the viewer. Such imagery has had a drastic impact on popular culture, inspiring visual effects in movies such as Quentin Tarantino’s “Kill Bill” and in video games such as “The House of the Dead”.

2.5D Oldsmobile Retro Billboard

Oldsmobile Vintage Billboard

In this example, the vintage billboard is comprised of multiple 2D elements layered in such a way to give the impression of depth, guiding the eye from the front left to the back right.

The beauty of billboards as an advertising medium comes from the fact that they exist within three dimensions. Many modern billboards take advantage of this by making use of models and other 3D constructs. As previously mentioned, however, many vintage billboards favored flat designs and thus approached the use of the Z-axis in a different way, utilizing a method

Interested in more creative outdoor media? Check out our article on funny signs and billboards.

Funny Advertising Fails

Funny Advertising Fails

Advertising is all about creating associations. People who see a clear message alongside your brand will connect the two in their mind even if they don’t consciously realize it. But this effect is a double-edged sword; if someone attaches their brand to a poorly made advertisement, it can really hurt their image. Of course, if an advertisement is so bad that it’s funny when people share it online. So these advertisements are either fails or successes depending on whether or not you believe that all publicity is good publicity.

Yahoo 404 Error?

For any website, serving a user up a 404 error is an embarrassment. For one of the world’s largest search engines, producing a 404 should probably never happen, so the unfortunate number placement in this baseball stadium next to the Yahoo banner makes for funny advertising fail. Location always matters!

Funny Advertising Fails

For any website, serving a user up a 404 error is an embarrassment. For one of the world’s largest search engines, producing a 404 should probably never happen, so the unfortunate number placement in this baseball stadium next to the Yahoo banner makes for funny advertising fail. Location always matters!

What Does That Say?

If you’re having trouble reading this on a screen that’s standing still imagine trying to read it while you drive past at more than sixty miles per hour. This sign seems like a real traffic hazard. Even if you can read it the slogan “see your teeth as we do” doesn’t feel worth the effort required.

Funny Advertising Fails

Hunters and Hygienists

So I’m confused, are they holding my dental hygienist hostage? Listen, it’s great if you have hobbies and sometimes you can even work your favorite pastime into your ad campaign. But your job and your hobby need to align in some way for it to work. All this sign makes me think of is my teeth mounted on the wall beside some antlers.

Hitchcock Dental Advertising Fail

Quality Control is Crucial

Even great designs can blow up in your face if the idea isn’t executed correctly. This ad must have looked great on the screen it was designed on but because the people putting the sign up didn’t put care into their work the whole impact was ruined. It just goes to show how important everyone, from the ad executive down to the person who actually has to physically put the ad up.

Coke Advertising Error

Diabetes, Straight Ahead

This sign placement is either incredibly unfortunate or ingenious. If the diabetes sign was there first, then McDonalds made a huge mistake. But if the McDonalds sign was the original sign then the people at the Ad Council found a great way to spread their message and make people question their unhealthy eating habits.

Diabetes Straight Ahead

Join the Fun!

Because of the way the picture was cropped we can’t tell what the full sign says. What we can say for sure is that this sign seems to be encouraging people to die, and that’s always going to be a bad advertising move.

Funny Advertising Error

Celebrating Remarkable Women

Mixing social issues and personal promotion always requires a tricky balancing act and the people behind this sign handled the challenge with the grace of a boozed-up bull in a china shop. Honoring women is a worthy goal, but when that’s your goal you probably don’t want to make it look like your company doesn’t have any female leadership.

Billboard Advertising Fails

Love Your Curves

On the topic of mixed messages, here we have another case of good intentions and poor execution. If you want to sell your product to women who identify as curvy, then you should probably hire some models who aren’t so skinny. This advertisement manages to feel pandering, tone deaf, and insulting all at once. In that way, it’s actually quite an accomplishment!

Love Your Curves Billboard Fail

This is Bland Flavor

Always triple check your font choice. Look at it yourself, show it to a friend, then show it to a stranger. If the designer behind this ad followed those steps, someone might have pointed out that the cursive I and S come together to look like a B, turning “island” into “bland.” It doesn’t help that the food in the picture ranges from black to brown to white. A little bit of garnish might wouldn’t have hurt.

Bland Flavor Advertising Fail

Technical Error

Just as technology has opened up new avenues for success, it has also created plenty of new chances for failure. In the old days, a billboard ad would never need to be rebooted. Then again, this might be a good advertisement if it was put up by one of Intel’s competitors as a way to paint their products as faulty.

Technical Error Billboard Advertising Fail

1-800-CALL

Last time I checked 1-800 numbers needs a few more numbers than this. What are the last three numbers? I know that CALL translates into 2255 but what three numbers do you get out of four generic looking lawyer types? Who thought this sign was complete? So many questions, so few answers.

Hilarious Billboard Fail

For more humorous advertisements check out our article on: Funny Signs and Billboards.

Facebook Billboard

How Does Facebook Spend its Advertising Budget? Billboards.

Have you ever seen a billboard ad for Facebook and stopped to wonder why one of the top online advertising powers in the world invests its marketing dollars into outdoor advertising?

Maybe not, but oh the irony. We personally think it’s pretty powerful that Facebook – an online marketing tool that stresses using its advertising tools to promote business  – spends it’s own marketing dollars on a traditional form of marketing in billboards. 

Facebook uses billboards for own ads

Live What You Love Campaign

One of the more noticeable Facebook billboard campaigns took place early last year across India. The campaign, entitled “Live What You Love” pushed groups, pages and events to Indian users in an effort to encourage them to join groups to find like-minded people.

The ads aired on prime time tv, and across prominent billboards in Mumbai, New Delhi, and several other cities.

Facebook Billboards

Spam Is Not Your Friends Campaign

Perhaps the better-known example of Facebook using TV, print ads and large billboards is the most recent campaign that began in March of last year around America. The sparse billboards and bus stop signs proclaimed “Spam is not your friends”, “false news is not your friends” and “clickbait is not your friends” along with a promise to change the way things appear in the newsfeed.

This campaign was in response to bombshell revelations about how Russian bots used Facebook to disseminate false information, spam, and clickbait to influence the 2016 presidential election.

Facebook then went on to launch a summer campaign in the European Union to advise users of their rights under the General Data Protection Regulation Act.

Why social media groups are buying billboards

Traditional Advertising is Still Key

Facebook’s efforts to reach its users not only on its own platform, but through traditional advertising methods like TV commercials, print ads and outdoor advertising on billboards, bus stops, subway signs and more underscore that the more things change, the more they stay the same.

In fact, outdoor advertising and billboards are the only advertising industry that is seeing more forecasted growth. In 2018, outdoor marketing was expected to grow 2% to account for an $8 billion market.

On the other hand, other traditional advertising saw a decline last year:

  • National TV Advertising: -1.5%
  • Local TV Advertising: -3.5%
  • Newspaper Advertising: -19%
  • Magazines -15%
  • Radio: -4%

The fact that outdoor advertising is the only section of the market seeing profitability amongst a mix of other traditional advertising methods shows us that outdoor media, billboards and signage are still one of the most effective ways to reach consumers when not on a digital platform.

Digital is the Difference

However, there is a marked difference between the success of traditional billboards and of digital billboards. Digital options are proven to be more cost-effective, and the bright, eye-catching effects that allow for multiple ads to appear on a single billboard makes the display more profitable for agencies and billboard owners.

Industries are taking notice of this, too.

Across a span of 10 years (2013 forecasted to 2023) spending on traditional billboards remains flat at $6 billion total. However, digital billboard advertising climbs year over year. From $646 million spend in 2013, the market is expected to hit $2 billion in 2023.

Facebook Billboard Use

Billboards of the Future

In the world of digital advertising and smartphones, some of the biggest streaming and service providers spend a huge amount of their marketing budget on strategic outdoor displays. In fact, even the iPhone has poured marketing funds and innovation into billboard strategy, with its iPhone X selfie campaign. Netflix also invests in billboards everywhere.

The Outdoor Advertising Association of America estimates that for every dollar spent on an outdoor advertising ad, it delivers $5.97 in return on investment. With new developments in location data and tracking, this is only forecasted to grow.

That’s because billboards are being fitted with tech and sensors to recognize when a person is nearby, or even analyze their smartphone data to specifically target passerby with curated content. Technology integration is revealing new advertising avenues every day, including computers analyzing data and statistics to decide when and where to place digital ads for the best impact.

In addition, new surfaces for advertising are being explored, including stationary car and taxi windows, as well as interactive and targeted directories, bus stop signs, retail windows and more. The outdoor advertising industry shows no signs of slowing, and the future of the digital billboard is bright!

Billboard Advertising Effectiveness

Why Billboard Marketing Works

With the emergence of social media advertising and other digital techniques, some may consider that outdoor advertising is past its hay-day. But that misconception is largely unfounded.

In fact, with the rise of the digital age, billboard marketing may even be more relevant and effective today.

With ever-developing effects, such as digital screens, 3-D figures or different structures, the concept of the billboard and why it works remains the same.  Companies should instead consider the billboard as a key method of advertising and a staple for across all industries.

Anyway you look at it, billboard advertising works, and its effectiveness has proven itself for decades. Here are some of the top reasons why billboards are an important marketing tool.

Advertising Effectiveness Billboards

The World is On the Move

Over time, countries all over the world have become more mobile. People spend less time at home. Whether enjoying a road trip or travel, commuting to work or simply seeking a new experience, the citizens of the globe are on the move.

All that time in cars ads up, and advertisements placed roadside where travelers and commuters can see them are sure to be noticed.

Drivers are a Captive Audience

Drivers eyes on the road, their eyes are also on the large, visually appealing billboards by the roadside.

It has always been true that drivers are a captive audience, and is becoming even more true with harsh legislation banning texting and driving and driving while distracted rolling out every year.

While drivers can turn down the radio or subscribe to a completely ad-free channel, they jeopardize their very safety by taking their eyes off the road. With little else to safely distract them, chances are they will spend a few moments peering at that billboard.

And, unlike other advertising mediums, outdoor ads cannot be turned off, hidden or thrown away.

Billboard Marketing Effectiveness

Billboards Inspire New Ideas

An effective billboard for a restaurant, attraction or even unique shop can generate instant sales for travelers who are looking to explore a new area.

With a growing culture of exploring off-the-beaten-path and seeking unique experiences, a well-placed billboard that provides directions to an unusual spot can generate instant sales.

This makes a billboard a surprisingly cost-effect method of advertising, as well. Although the original billboard itself can be pretty costly to design and erect, if placed effectively it will more than make back its’ cost in sales.

Advancements in billboard technology have also added a new dimension to billboard advertising effectiveness, with the ability to display multiple ads throughout the day.

Why Billboards are Effective | bMedia Group

Brand Repetition & Exposure

High brand awareness lies in repetition and exposure. While a tried-and-true marketing strategy, doing so is only expensive but also increasingly difficult to get noticed.

Billboard advertising is the only marketing media where the advertiser has full control of the ad space. The ad has constant exposure – no other media allows your message to be displayed 24 hours a day, 7 days a week. It’s is a powerful marketing tool.

If what audiences see in your billboard makes them laugh, inspires them, reminds them of a positive memory or any other avenue of emotional connection…you’ve probably secured a loyal customer.

Let’s face it, today’s consumers are constantly barraged with advertisements in print, online, over the radio, commercials on television and even on social media.

With a constant stream of sellers courting each consumer, a very particular method of selection based on emotional connection has emerged. Think about it: if an advertisement can charm you or make you laugh in the few seconds it takes to view it, don’t you think more positively about that company?

The same concept applies to billboards, and works here better than many other advertising avenues. You have a captive audience guaranteed to glance over your billboard for at least a few seconds.

Photo of effective billboard | Why billboards work

Impact & Creativity

Billboard marketing is big, bold, colorful and creative.

With all the technological advancements and swirls of advertisers globally, companies are encouraged to top one another in creativity and thinking outside the box. Consumers have come to expect this and celebrate it.

For example, Chick-Fil-A is just another fast-food sandwich stop, isn’t it? Wrong.

Chick-Fil-A is a globally recognized brand for a myriad of reasons, including their top-notch customer service, good works and their famous billboards.

The second you glimpse a familiar black and white billboard in the distance with hand-painted splashes of red, you know what you’re looking at. That’s even before you see the 3D cows posed in a variety of amusing positions, or the humble red Chick-Fil-A logo. The cows “vandalizing” the billboard have become an expected and creative part of their advertising strategy, and to look at their earnings, we think its’ working.

So if you are looking to stand out from the crowd, reach people faster and more effectively, consider billboard marketing in your arsenal.

Contact bMedia to learn more.

Evolution of Outdoor Advertising Industry

Evolution of Outdoor Advertising

Outdoor advertising isn’t a new marketing method. In fact, it’s been around since ancient times. The earliest outdoor advertising methods were chiseled on monuments in ancient cultures- including in Ancient Egypt! Hieroglyphics have been found describing laws of the country. Travelers were meant to stop and learn the rules of the civilization before entering. In this way, it can be described as an early form of outdoor advertising.

However, actual billboards as we know them didn’t evolve for many more centuries. Let’s take a look at a brief history of the evolution of outdoor advertising and where the industry is headed today.

Outdoor Ads Evolution

Early Forms of Advertising

Many people have heard of the famous Gutenberg press. Johannes Gutenberg invented the movable type printing in 1450. He was most likely influenced by primitive examples from China, Japan, and Korea. These traveled by traders along the Silk Road to Europe cultures. His inspired invention, the Gutenberg Press, rang in modern forms of advertising as we recognize them today!

In particular, handbills became very popular. Handbills, which were exactly what they sound like, were leaflets with advertising information handed out. They can be likened to early versions of newsletters!

In 1796, the first major form of outdoor advertising emerged- the illustrated poster. Using lithography, companies could create large numbers of posters for advertisement to be hung in storefronts, store windows, and even street corners.

Primitive Billboards

Primitive versions of billboards have been in use for centuries. The most common example would be posted by trails to notify travelers of an inn ahead. Travelers on foot, horseback or being pulled in a carriage would learn how far the inn was ahead, as well as what they had to offer in the way of amenities.

Posted signs along the roadside served the purpose to aid travelers to find food and shelter rather than advertising many types of goods that are found today. Widespread advertising using billboards didn’t become popular until the invention of the car.

Evolution of Outdoor Advertising

Automobiles & Outdoor Advertising

As automobiles were created and boomed, pioneering marketers realized that there was a prime opportunity to use long stretches of road to advertise products. After all, automobiles encouraged travel and mobility. This, in turn, created a need to inform travelers of what they could expect from landmarks, attractions, and hospitality on the road ahead.

Advertisements lauding local sights, national parks, and curiosities sprang up just before towns in an attempt to encourage travelers to stop and spend their money in town. Restaurants and hotels quickly followed suit, creating a real demand for enticing designs that drew travelers into a town.

Bigger Becomes Better

Billboards and outdoor advertisements had to grow larger and larger over the years for an interesting reason. As motor vehicles evolved and gained speed, advertisers needed to make their billboards bigger in order to be seen from further away! If advertisers didn’t make their billboards big enough, the motorist would zoom past their sign without being able to read it!

However, bigger didn’t mean better to everyone – in particular, the United States Government. In the 1960’s, President Lyndon B. Johnson introduced the Highway Beautification Act, which prevented billboards from overtaking America’s roadways. This legislation was passed in an effort to check outdoor advertising companies from blocking America’s scenic landscape with various advertising.

Digital Technology Changes the Game

Prior to digital technology, meticulously handpainted billboards were the norm. However, beginning in the 1990s, computer-painted and printed materials became standard. More recently in the first decade of the 2000s, LED lighted and completely digital billboards have become popular. Technology has allowed smart sensor billboards or even billboards that scroll through several images in a minute.

Outdoor Media Evolution

As the industry continues to evolve, more unique effects can be expected in outdoor advertising. 3D elements and visually engaging details have emerged. For example, the famous cows on the Chik-Fil-A signs that “graffiti” billboards to plead consumers to “eat more chikin.” The sides of buildings and skyscrapers are cleverly used for enormous posters and advertisements (such as the now iconic Times Square!) Full vehicle wraps have placed outdoor advertising on the sides of buses, cars, and even planes. 

Smart sensor technologies and facial recognition technologies have created bus stop advertisements that interact with viewers. From games to targeted advertisements with videos and audio, outdoor advertisements have evolved to capture consumer attention in a multitude of different types of digital billboards.

How Outdoor Advertising Has Evolved

Outdoor Advertisement is Still Evolving

It seems that every day, new innovations and methods for advertising outdoors occur. Driven on by market competition, development of new capabilities and polishing of existing processes makes the sky the limit with outdoor advertising.

Types of Digital Billboards

Digital Billboard Advertising

Digital billboards have revolutionized the billboard industry. Unlike the traditional billboards, digital billboards are able to display several ads in a matter of seconds. Furthermore, they create eye-catching visual effects that aren’t possible on traditional billboards.

The technology behind digital billboards wasn’t widespread until the turn of the 21st century. That’s because the expense of the electronics made it too expensive for most billboard advertisers to adopt. However, advancing technology and lower electricity costs eventually won the day.

Fun fact: Lamar Outdoor Advertising was the first to install a digital billboard in 2001. 

The entire billboard wasn’t entirely digital but was still groundbreaking for its time. Four years later, the market for digital billboards officially boomed.

Even though digital billboard technology is fairly new, the technology is relentlessly pushing on and even the first Lamar billboard looks archaic compared to today’s different types. Here are some of the different types of digital billboards that have evolved over the last decade.

Digital Signs

Digital Billboards

Digital signs are a good option for outdoor advertising for spaces that don’t require a standalone billboard. Digital signs can take the place of traditional store signs, mounted on the side of the building, at the entrance to a parking lot or underneath an existing sign.

Digital signs allow buildings to be seen from the roadway, increasing the flow of foot traffic. Digital signs are attractive for their versatility and relatively low cost. For shopping plazas and marketplaces, this makes economic sense as several digital signs can be mounted, each showing a different advertisement at regular intervals.

Mobile Trailers

Digital billboards mounted on mobile trailers are an excellent option for tailgates, conventions,  markets and more. This type of digital billboard is attractive because it can be moved to multiple locations with relative ease.

Current technologies allow these mobile options to be seen from 100 feet away, making a perfect eye-catcher for marketing at crowded outdoor locations. It’s important to note that these cannot be operated while in motion.

Digital Billboards

Digital billboards are a common sight along the freeways of the world. These brilliant displays can be seen for a mile away on lonely American roads at night, warning travelers of food, retail locations, and local sights along the way.  Furthermore, they are popular in metropolitan cities like Los Angeles and most famously, New York. Brightly colored digital billboards display posters, marquees, videos, and advertising campaigns over Times Square.

Digital billboards are a popular option for most businesses, with LED capabilities not only offering multiple vivid design options but also effects that are visually engaging. Digital capabilities also offer the opportunity for high-resolution images, video, and effects.

Smart Billboards

Smart billboards can be implemented anywhere, and are truly the future of digital advertising. From billboard advertisements that are activated when a car is a certain distance from the board via sensors, to a unique “coughing man” advertisement recently used in Sweden. Through the means of smoke detectors in the billboard, a man will appear and begin coughing as if from the secondhand smoke. Then an antismoking campaign begins to play, as well as ads for nicotine patches and other smoking cessation assistance.

Other examples include facial recognition technology and interactive features that enable games to be played. Smart Billboards are a dynamic form of digital billboards that allow passerby to interact both with an advertisement and its parent brand. In addition, smart billboards can be erected anywhere, from bus stops to shopping centers and anywhere in between.

Car Windows?

A company on Shark Tank is working on introducing technology to play digital advertisements on parked car windows. A passerby walking the streets will see targeted advertisements projected onto stationary car windows  Though this type of digital advertisement is not available yet, test market runs in several prominent American cities indicate this could be the latest wave of the future.

This is an example of utilizing passive platforms to create targeted messages. Furthermore, it is part of the ingenious wave of high-tech advertising that pushes the digital billboard industry forward at breakneck speed.

Worlds Largest Billboard

Largest Billboard in the World

It’s been a big year for Ford, in more ways than one! In February, the vehicle company unveiled a record-breaking billboard in Madrid, Spain. The installation featured an advertisement for the new Ford EcoSport SUV, but that wasn’t what made it such a huge deal.

The billboard measured approximately 56,672 square feet square feet, making it the worlds largest billboard.

For one month, the advertisement proudly inspired Madrid with the bold statement, “Life is out there. Are you?”

It was awarded the official Guinness World Record for Worlds Largest Billboard soon after installation. The previous record had been set four years prior, in 2014.

Largest Billboard in the World

Ford Sweeps Worlds Largest Billboard Record

An official Guinness Records judge confirmed the measurements in February and certified the EcoSport installation as the record-holder for worlds largest billboard.

Engineers mounted the billboard on the front of the magnificent Edificio España in Madrid. The building is the eighth tallest in all of Madrid. It accommodated the huge billboard — which was the size equivalent of 20 tennis courts– for most of February. Engineers removed the 4,409-pound billboard at the end of the month. However, all that effort wasn’t wasted. Ford then donated all materials used on the billboard to the Apascovi Foundation.  The foundation is renowned as an employment center for people with disabilities. The center will repurpose all donated materials used in the construction of the worlds largest billboard, giving the achievement a second life.

The decision to design the largest billboard in the world which was enough to sweep the Guinness World Record was inspired by Ford’s famous tagline, “Go Further.” In tandem with the unveiling of their new EcoSport SUV in the European market, Ford decided to take their famed motto literally. The company aimed to “go further” figuratively and literally. In fact, Ford went further than the previous record holder by over 2,000 feet.

Choosing the Building

The Edificio España is one of the most iconic buildings in Madrid. It was finished in 1953 and is a stunning neo-baroque building.

It also was a record-holder in its own right, reigning as Madrid’s tallest building until 1957 when it was overtaken by the Torre de Madrid.The Ford billboard wrapped around the impressive facade of the building.

It has stood empty for several years, with plans for the enormous structure to be refurbished into a luxury hotel with 650 rooms in 2019.

Breaking the Previous Record

Although Ford wanted to advertise its brand new EcoSport SUV, it also wanted to beat the previous record holder. Surprisingly, however, the record wasn’t held by an automotive competitor. Instead, Ford found itself competing against popular electronics maker LG.

The LG cell phone company partnered with King Khaled International Airport in Saudi Arabia to build the previous record-holding billboard.

It was unveiled at the airport in Dhahran in 2014. An official Guinness World Record judge then certified the amazing feat.

LG’s billboard took an incredibly long time to commission and build. Engineers constructed the previous worlds largest billboard over three months. Construction took nearly 12,000 labor hours. When the billboard was finally erected, its official measurement was 32,291 square feet. The Ford billboard towers over the Dhahran installation by over 2,604 square feet.

Who Will Be Next?

Competition in the auto industry is particularly fierce.

Advertising experts agree that the next record seeker looking for bragging rights on the worlds largest billboard will most likely come from one of Ford’s competitors.

Billboard wars in the auto industry are particularly fierce and common. Several have made headlines, such as the decade-long billboard war between automakers BMW and Audi. It wouldn’t surprise anyone if either of the two auto titans decided to try for the record next.

However, the American auto manufacturer can be proud to hold the largest billboard in the world record for at least a few years. Particularly in a time of reorganization for the company, the achievement is incredibly important.

Which State Has the Most Billboards

Which State Has the Most Billboards?

Number Billboards USA

Have you ever wondered which state has the most billboards? A recent statistics report counts 341.61 thousand billboards in the United States between local, state roads and highways.

The federal government tracks the number of billboards through each state. This is part of the Highway Beautification Act (HBA) of 1965. Each state reports their outdoor advertising statistics differently. Oftentimes different legislation at a state level impacts the number and concentration of billboards.

One thing is for sure- there are four states that will never make it onto this list! That’s because Hawaii, Alaska, Maine, and Vermont have banned billboards. This is because of their fame as a scenic landscape, where billboards might interrupt the natural beauty and affect tourism.

In contrast, the southeast corner of America has a high concentration of billboards. This encompasses Florida, Georgia, Mississipi and Alabama to name a few. One of these states holds the most– read on to find out which state has the most billboards in 2018.

1) Florida

Florida leads the pack with a whopping 11,109 active permits on file for billboards throughout the entire state.

Orange County, Florida comes in first with 801 billboards in the county alone. Outfront Media leads the pack on 3,532 billboards in the state, with Clear Channel Outdoor coming in second -946. The state has several lobby groups and organizations to promote the interests of the outdoor advertising world in Florida, including the FOAA, or the Florida Outdoor Advertising Association.

2) Georgia

Peaches aren’t the only thing that plentiful in Georgia! Georgia is just behind Florida with 9,871 billboards throughout the state.

Bartow County, which is just northwest of Atlanta holds a few hundred of these billboards alone. Generally, Georgia city centers and long stretches of interstate highways make up for a bulk of the nearly 10,000 outdoor advertising elements in the state. Travelers going west to Alabama, east to South Carolina, north to Tennessee or south to Georgia are sure to see a few hundred on their way.

3) California

Surprisingly, California only holds just over 8,700 billboards. This may seem like a lot until you consider how much land mass California has as it takes up a huge percentage of the West Coast!

This number means the billboards are more evenly distributed throughout the state, with respect to the natural beauty of the coast, national parks, mountains, and valleys. This is in contrast to several other states on this list that are packed full of billboards!

4) New Jersey

For being such as small state, New Jersey has an impressive amount of billboard permits on file. In fact, New Jersey is just behind California with over 8500 between all its counties.

Clear Channel holds the bulk of billboards in the area. If you consider the long and winding byways of California condensed into smaller New Jersey, it’s hard to imagine moving more than a few feet without seeing a billboard.

5) Missouri

Largely considered a travel-through state, it only makes sense that Missouri had nearly 2,100 billboards.

These billboard permits on file on controlled routes are as of January 2018. St. Joseph has one of the highest concentrations of billboards in the northwest corner. The same goes for Kansas City to the west, St. Louis area to the est, and around Springfield and Columbia city centers. This catches the attention of motorists crossing state lines on road trips and alerts them about what Missouri has to offer.

6) Utah

Utah has recently passed billboard-friendly legislation that makes this is a prime location for billboards all over the state. As a result, billboards have begun flooding the main routes through the state.

The highest concentration is along the I-15N that runs from Las Vegas to Salt Lake City, with a large majority just inside the “corner” of Utah from Nevada and another thick concentration by SLC. The I-70W also sees a bulk of the over 1,660 billboards that hold a permit with UDOT. This number is forecasted to climb, and by this time next year it’s entirely possible that Utah will climb higher on this list.

Restaurant Billboard Ideas

Restaurant Billboard Ideas

The most effective and successful restaurant billboards contain striking images, plays on words and humor, or details that make onlookers do a double-take. With a clever and out-of-the-box billboard design, people are sure to take notice and flock to your restaurant. Here are some of our favorite designs to help generate some restaurant billboard ideas.

Compare and Contrast

As part of an intricate advertising campaign from Outfront Studios, Baskin Robbins structured billboards, posters and even web landing pages themed after “some things go better together.” The agency created a fictitious company called Bobo’s Fish Juice that featured some eyebrow-raising flavor combinations. These faux-healthy advertisements were then placed side by side with delicious images of Baskin Robbins shakes.

Though Baskin Robbins is in no way healthy, the advertising campaign managed to make healthy ingredients look less desirable using an artful compare and contrast. Color schemes, images and even tone are a subtle way to compare and contrast products to highlight your Restaurant.

Highlight a Product

McDonald’s created an ambitious campaign to promote the quality and freshness of its salads. The hamburger chain planted thousands of heads of lettuce on a billboard made of soil. Over three weeks, the bare billboard sprouted full blooms of fresh green lettuce spelling out “FRESH SALADS.” The innovative advertisement boosted sales by 30%, and 500,000 salads sold during the campaign period.

McDonalds also ran similar campaigns with a carrot bus stop advertisement, and a giant hatching egg outside another store location. This was a great example of creating hype around a specific dish or ingredient by highlighting it.

Play with Perspectives

This restaurant billboard idea for a seafood restaurant caught a lot of eyes. The actual advertisement is comprised of two parts: The billboard in the background, and the plastic fish emerging from the top of the actual restaurant building. From this angle, both elements of the advertisement look like they are all one piece. However, the billboard is a few yards away behind the building that the fish rests on.

This billboard uses perspective and optical illusion to make the fisherman on the billboard look like he’s reeling in an extremely large fish. This is an interesting way to capture and keep attention of viewers, as the fish and fisherman will appear to move depending on where the viewer approaches from.

Partner with Local Events

This upscale restaurant in downtown Toronto participated in the annual Winterlicious event by offering a special prix fixe meal. Though many restaurants in the area participate in the event, Far Niente took it one step further. The concept art is simple, depicting salt, flour and cheese being sprinkled against a black space. However, the simple images use restaurant ingredients to invoke the image of snow falling on a winters night. This ties directly into the event it is participating in.

This ad run shows us a creative way to incorporate local events in restaurant advertisements, and how seasonal advertisement can be impactful.

An Excellent Use of Cutouts

MidiCi pizza used a three-dimensional cutout to make the shape of an otherwise typical billboard irregular and eye catching. The plate seems to hang off of the billboard. Furthermore, the bold green and red tones of the pizza advertised pops against the otherwise pristine white plate and background.

The use of three-dimensional cutouts and color is an easy way to showcase specific products or dishes in your restaurant billboards.

Contrast Text From Chipotle

Chipotle ran this billboard advertisement that also invites another look. Onlookers immediately see the target message in bold black text : our ingredients are better. However, a second look reveals another message about locally sourced natural ingredients, and even includes a dose of humor.

This artful use of contrast text and a message-within-a-message is deceptively simple, but Chipotle has accomplished not one but two important marketing messages about its ingredients in just a few seconds. Consider playing with bold contrast to deliver two messages for the price of one in your own restaurant billboard.