what is the best beach in puerto rico

What is the Best Beach in Puerto Rico?

So you want to know what the best beach in Puerto Rico? No matter where you travel, locals and tourists alike will claim a beach to be the best in the state, or county. All have reasons for their claim. Many are based on their own experiences.

Residents and tourists in Puerto Rico are no different. There is much controversy about how many beaches this island nation actually has. Some sources claim there are anywhere from three hundred to well over one thousand Puerto Rican beaches. The Government of Puerto Rico notes that there are 258 by their official calculations.

Best Beach in Puerto Rico Poll

In an attempt to answer this question, we conducted two polls. These polls include thousands of Puerto Rican local residents who were asked to name their top five beaches.

From that list of the top five, as shown on the graph below, locals were asked to pick only one. The winner was La Chiva.

Why La Chiva Beach?

Previously known as Blue Beach, La Chiva has long held the title as one of the best beaches in Puerto Rico. It has been called a piece of paradise by locals and tourists. You can find it on Puerto Rico’s smaller island of Vieques. This area is home to some of the region’s best beaches.

the best beach in puerto rico

Facts about La Chiva

Here are a few known facts about La Chiva Beach:

  • It received it’s “Blue Beach” title when the US Navy was present in Puerto Rico.
  • The beach has two areas separated by large rocks.

If you are planning to spend the day at La Chiva, you’ll be lucky enough to find shade; no need to drag along an unwieldy beach umbrella. However, don’t count on finding sunscreen, snacks, books, sand pails and shovels. Come prepared with all your beach gear.

There are no retail sites anywhere on La Chiva Beach.

There are parking areas all along the beach. Aim for spots at beach entrances 10 through 17. If it is a windy day, a good rule of thumb is: the higher the parking site number, the calmer the water. Sites 10 through 12 give the best view of the water.

what is the best beach in puerto rico

The Beauty of La Chiva Beach

If you are an artist, you could make La Chiva Beach a study in blue. The west end of the beach has waters ranging from deep turquoise to navy blue along the horizon. At the east end, colors vary from sky blue to azure. Shades and hues change with the weather and the time of day. 

Aptly named “Blue Beach,” La Chiva has brilliant contrasting shades of blue unequaled by any other Puerto Rican beach. As a matter of fact, some tourists have called La Chiva one of the world’s best beaches!

most beautiful beaches in puerto rico

The Best Areas at La Chiva

The beach offers contrasts from west to east ends. It affords warm gentle waters in every season and a white-sand beach that is kept clean and natural.

This isn’t your typical touristy, crowded beach. 

If you crave solitude then the west end of La Chiva Beach is a great spot to think, read, meditate, and just enjoy the scenery. The snorkelers head to the east end lured by the crystal clear blue waters.

favorite beach in puerto rico

La Chiva is a snorkeler’s dream

Below the surface of its clear waters, avid snorkelers can explore an ocean environment rich in sea life and coral. You could spend entire days in the gentle waters investigating and studying this unique underwater world. If you are a novice or relatively new snorkeler, you might want to book a snorkeling class or take part in the many snorkeling groups available at La Chiva. 

An interesting sheltered snorkeling spots it the Cay at the east end of the beach. 

Activities at La Chiva

If you are not a snorkeler enthusiast, La Chiva provides excellent water for:

  • swimming
  • boating or fishing
  • scuba diving
  • hiking
  • kayaking

If you are not a water person, simply relax on La Chiva’s beautiful white sand beach, or take a walk. La Chiva’s white, pristine sands rank it among the top beaches in all of the Caribbean. 

Take a drive to the end of the road where you will see remarkable flora and fauna that cover Puerto Rico in lush green.

Waves are also small and gentle making it an ideal place for children to wade in the clear waters. 

Do you want to do some hiking? The Vieques National Wildlife Refuge has erected gazebos. These afford million-dollar views for walkers, photographers, and artists.

snorkeling in puerto rico

Scuba Diving at La Chiva

Near at hand for those who want to broaden your La Chiva Beach experience, you can book a scuba diving experience. Tours are available for both first-time and seasoned scuba divers. Instruction and certification are also available. Four-hour excursions are available from Ceiba. You can rent gear and wetsuits. 

See marine life including tropical fish, lobsters, stingrays, and sea turtles up close.

Top 5 Beaches in Puerto Rico

Top 5 Beaches in Puerto Rico

We had hundreds of submissions from our last post about which is the best beach in Puerto Rico. We recorded all the responses and determined the following list as the top 5 beaches in Puerto Rico. Now we need your help to vote for one of the options below so we can know which is the #1 best beach in Puerto Rico. Thanks for your participation!!

Top 5 Beaches in Puerto Rico

 

Classic Retro Billboards

Vintage Billboards

Advertising has evolved much over the ages. Before the advent of cheap, high-quality photo printing, painted illustrations were required to cover the large area of billboards. This meant that vintage billboards were works of art in and of themselves. Due to the limitations imposed by the use of illustrations, even the design of such ads was different.

We’ve compiled a list of some of the most effective, beautiful, and well-crafted vintage billboards to analyze and deconstruct.

Vintage Pepsi Billboard

Pepsi Vintage Billboard

For anyone who has seen the classic 1985 popcorn science fiction film, “Back to the Future”, this billboard might bring back a bit of nostalgia. There’s a scene in which the main character travels from an empty lot in 1955 to the same space in 1985, except the area is now occupied by a newly built suburban neighborhood. While this ad is clearly about Pepsi, it still manages to be highly representative of its era- a time when suburban development was on the rise as the American middle class prospered.

Perhaps the most interesting and striking aspect of this billboard is that it uses the scale in order to defy the expectations of the viewer and catch their attention.

Small objects such as the Pepsi bottle cap are drawn to dwarf traditionally larger objects such as the house being constructed. The technique is quite subtle, yet still manages to disarm and interest viewers.

Vintage Coca-Cola Billboard

Coca Cola Puerto Rico

Of course, if we are to look at old Pepsi ads, it is inevitable that vintage Coca-Cola ads be brought up as a contrasting point. The evolution of the marketing behind Coca-Cola is an always fascinating subject. Here is a rare snapshot of the brand’s humble beginnings. Simple, yet ever present, this ad was found in Puerto Rico and was among the first of the brand’s international marketing efforts.

Coca-Cola’s presence has been felt around the world for decades, this image highlights just how long Coca-Cola has been at the forefront of popular culture.

1920’s Spanish Tile Billboard

Vintage Spanish Tile Billboard

The ad pictured above is from a relatively recent photograph, meaning that this advertisement has remained intact for almost 100 years at this point, all thanks to the quality of craftsmanship and the materials used.

This billboard found in Sevilla, Spain dates back to the 1920s and is a beautiful and quite rare find. Comprised of painted tiles, it has more in common with traditional Spanish art than advertising materials. The amount of detail, care, and raw artistry that has gone into this piece come off as incredibly uncharacteristic with what audiences have come to expect out of ads. Thrilling and interesting they may be- modern ads are ultimately understood to be disposable and fleeting.

Motorcar Silhouettes Retro Billboard

Vintage Billboards

Flat design is highly distinguished by shape and color instead of perspective, lighting, and detail. These two elements are commonly found being manipulated in vintage ads. This ad is a prime example of how shape can be used and taken advantage of in an ad.

This ad for some motorcars is focusing specifically on the shapes of the front of each car, relying upon the highly distinctive and iconic silhouettes of the vehicles to add impact to the billboard’s message.

1967 Chevrolet Camaro Vintage Billboard

Camaro Vintage Billboard

This famous ad for the then brand-new Chevrolet Camaro is worth highlighting thanks to its striking use of bold colors.

As previously mentioned, color is the other side of the coin when it comes to flat design. While the last advertisement made great use of shapes and silhouettes, this Camaro ad chooses to shift the focus mainly to its usage of color, though the shape here is still very distinctive and clear.

The high contrast between the yellow, red, white, and black, makes it stand out and leaves an impression in the mind of the viewer. Such imagery has had a drastic impact on popular culture, inspiring visual effects in movies such as Quentin Tarantino’s “Kill Bill” and in video games such as “The House of the Dead”.

2.5D Oldsmobile Retro Billboard

Oldsmobile Vintage Billboard

In this example, the vintage billboard is comprised of multiple 2D elements layered in such a way to give the impression of depth, guiding the eye from the front left to the back right.

The beauty of billboards as an advertising medium comes from the fact that they exist within three dimensions. Many modern billboards take advantage of this by making use of models and other 3D constructs. As previously mentioned, however, many vintage billboards favored flat designs and thus approached the use of the Z-axis in a different way, utilizing a method

Interested in more creative outdoor media? Check out our article on funny signs and billboards.

Funny Advertising Fails

Funny Advertising Fails

Advertising is all about creating associations. People who see a clear message alongside your brand will connect the two in their mind even if they don’t consciously realize it. But this effect is a double-edged sword; if someone attaches their brand to a poorly made advertisement, it can really hurt their image. Of course, if an advertisement is so bad that it’s funny when people share it online. So these advertisements are either fails or successes depending on whether or not you believe that all publicity is good publicity.

Yahoo 404 Error?

For any website, serving a user up a 404 error is an embarrassment. For one of the world’s largest search engines, producing a 404 should probably never happen, so the unfortunate number placement in this baseball stadium next to the Yahoo banner makes for funny advertising fail. Location always matters!

Funny Advertising Fails

For any website, serving a user up a 404 error is an embarrassment. For one of the world’s largest search engines, producing a 404 should probably never happen, so the unfortunate number placement in this baseball stadium next to the Yahoo banner makes for funny advertising fail. Location always matters!

What Does That Say?

If you’re having trouble reading this on a screen that’s standing still imagine trying to read it while you drive past at more than sixty miles per hour. This sign seems like a real traffic hazard. Even if you can read it the slogan “see your teeth as we do” doesn’t feel worth the effort required.

Funny Advertising Fails

Hunters and Hygienists

So I’m confused, are they holding my dental hygienist hostage? Listen, it’s great if you have hobbies and sometimes you can even work your favorite pastime into your ad campaign. But your job and your hobby need to align in some way for it to work. All this sign makes me think of is my teeth mounted on the wall beside some antlers.

Hitchcock Dental Advertising Fail

Quality Control is Crucial

Even great designs can blow up in your face if the idea isn’t executed correctly. This ad must have looked great on the screen it was designed on but because the people putting the sign up didn’t put care into their work the whole impact was ruined. It just goes to show how important everyone, from the ad executive down to the person who actually has to physically put the ad up.

Coke Advertising Error

Diabetes, Straight Ahead

This sign placement is either incredibly unfortunate or ingenious. If the diabetes sign was there first, then McDonalds made a huge mistake. But if the McDonalds sign was the original sign then the people at the Ad Council found a great way to spread their message and make people question their unhealthy eating habits.

Diabetes Straight Ahead

Join the Fun!

Because of the way the picture was cropped we can’t tell what the full sign says. What we can say for sure is that this sign seems to be encouraging people to die, and that’s always going to be a bad advertising move.

Funny Advertising Error

Celebrating Remarkable Women

Mixing social issues and personal promotion always requires a tricky balancing act and the people behind this sign handled the challenge with the grace of a boozed-up bull in a china shop. Honoring women is a worthy goal, but when that’s your goal you probably don’t want to make it look like your company doesn’t have any female leadership.

Billboard Advertising Fails

Love Your Curves

On the topic of mixed messages, here we have another case of good intentions and poor execution. If you want to sell your product to women who identify as curvy, then you should probably hire some models who aren’t so skinny. This advertisement manages to feel pandering, tone deaf, and insulting all at once. In that way, it’s actually quite an accomplishment!

Love Your Curves Billboard Fail

This is Bland Flavor

Always triple check your font choice. Look at it yourself, show it to a friend, then show it to a stranger. If the designer behind this ad followed those steps, someone might have pointed out that the cursive I and S come together to look like a B, turning “island” into “bland.” It doesn’t help that the food in the picture ranges from black to brown to white. A little bit of garnish might wouldn’t have hurt.

Bland Flavor Advertising Fail

Technical Error

Just as technology has opened up new avenues for success, it has also created plenty of new chances for failure. In the old days, a billboard ad would never need to be rebooted. Then again, this might be a good advertisement if it was put up by one of Intel’s competitors as a way to paint their products as faulty.

Technical Error Billboard Advertising Fail

1-800-CALL

Last time I checked 1-800 numbers needs a few more numbers than this. What are the last three numbers? I know that CALL translates into 2255 but what three numbers do you get out of four generic looking lawyer types? Who thought this sign was complete? So many questions, so few answers.

Hilarious Billboard Fail

For more humorous advertisements check out our article on: Funny Signs and Billboards.

Facebook Billboard

How Does Facebook Spend its Advertising Budget? Billboards.

Have you ever seen a billboard ad for Facebook and stopped to wonder why one of the top online advertising powers in the world invests its marketing dollars into outdoor advertising?

Maybe not, but oh the irony. We personally think it’s pretty powerful that Facebook – an online marketing tool that stresses using its advertising tools to promote business  – spends it’s own marketing dollars on a traditional form of marketing in billboards. 

Facebook uses billboards for own ads

Live What You Love Campaign

One of the more noticeable Facebook billboard campaigns took place early last year across India. The campaign, entitled “Live What You Love” pushed groups, pages and events to Indian users in an effort to encourage them to join groups to find like-minded people.

The ads aired on prime time tv, and across prominent billboards in Mumbai, New Delhi, and several other cities.

Facebook Billboards

Spam Is Not Your Friends Campaign

Perhaps the better-known example of Facebook using TV, print ads and large billboards is the most recent campaign that began in March of last year around America. The sparse billboards and bus stop signs proclaimed “Spam is not your friends”, “false news is not your friends” and “clickbait is not your friends” along with a promise to change the way things appear in the newsfeed.

This campaign was in response to bombshell revelations about how Russian bots used Facebook to disseminate false information, spam, and clickbait to influence the 2016 presidential election.

Facebook then went on to launch a summer campaign in the European Union to advise users of their rights under the General Data Protection Regulation Act.

Why social media groups are buying billboards

Traditional Advertising is Still Key

Facebook’s efforts to reach its users not only on its own platform, but through traditional advertising methods like TV commercials, print ads and outdoor advertising on billboards, bus stops, subway signs and more underscore that the more things change, the more they stay the same.

In fact, outdoor advertising and billboards are the only advertising industry that is seeing more forecasted growth. In 2018, outdoor marketing was expected to grow 2% to account for an $8 billion market.

On the other hand, other traditional advertising saw a decline last year:

  • National TV Advertising: -1.5%
  • Local TV Advertising: -3.5%
  • Newspaper Advertising: -19%
  • Magazines -15%
  • Radio: -4%

The fact that outdoor advertising is the only section of the market seeing profitability amongst a mix of other traditional advertising methods shows us that outdoor media, billboards and signage are still one of the most effective ways to reach consumers when not on a digital platform.

Digital is the Difference

However, there is a marked difference between the success of traditional billboards and of digital billboards. Digital options are proven to be more cost-effective, and the bright, eye-catching effects that allow for multiple ads to appear on a single billboard makes the display more profitable for agencies and billboard owners.

Industries are taking notice of this, too.

Across a span of 10 years (2013 forecasted to 2023) spending on traditional billboards remains flat at $6 billion total. However, digital billboard advertising climbs year over year. From $646 million spend in 2013, the market is expected to hit $2 billion in 2023.

Facebook Billboard Use

Billboards of the Future

In the world of digital advertising and smartphones, some of the biggest streaming and service providers spend a huge amount of their marketing budget on strategic outdoor displays. In fact, even the iPhone has poured marketing funds and innovation into billboard strategy, with its iPhone X selfie campaign. Netflix also invests in billboards everywhere.

The Outdoor Advertising Association of America estimates that for every dollar spent on an outdoor advertising ad, it delivers $5.97 in return on investment. With new developments in location data and tracking, this is only forecasted to grow.

That’s because billboards are being fitted with tech and sensors to recognize when a person is nearby, or even analyze their smartphone data to specifically target passerby with curated content. Technology integration is revealing new advertising avenues every day, including computers analyzing data and statistics to decide when and where to place digital ads for the best impact.

In addition, new surfaces for advertising are being explored, including stationary car and taxi windows, as well as interactive and targeted directories, bus stop signs, retail windows and more. The outdoor advertising industry shows no signs of slowing, and the future of the digital billboard is bright!

Billboard Advertising Effectiveness

Why Billboard Marketing Works

With the emergence of social media advertising and other digital techniques, some may consider that outdoor advertising is past its hay-day. But that misconception is largely unfounded.

In fact, with the rise of the digital age, billboard marketing may even be more relevant and effective today.

With ever-developing effects, such as digital screens, 3-D figures or different structures, the concept of the billboard and why it works remains the same.  Companies should instead consider the billboard as a key method of advertising and a staple for across all industries.

Anyway you look at it, billboard advertising works, and its effectiveness has proven itself for decades. Here are some of the top reasons why billboards are an important marketing tool.

Advertising Effectiveness Billboards

The World is On the Move

Over time, countries all over the world have become more mobile. People spend less time at home. Whether enjoying a road trip or travel, commuting to work or simply seeking a new experience, the citizens of the globe are on the move.

All that time in cars ads up, and advertisements placed roadside where travelers and commuters can see them are sure to be noticed.

Drivers are a Captive Audience

Drivers eyes on the road, their eyes are also on the large, visually appealing billboards by the roadside.

It has always been true that drivers are a captive audience, and is becoming even more true with harsh legislation banning texting and driving and driving while distracted rolling out every year.

While drivers can turn down the radio or subscribe to a completely ad-free channel, they jeopardize their very safety by taking their eyes off the road. With little else to safely distract them, chances are they will spend a few moments peering at that billboard.

And, unlike other advertising mediums, outdoor ads cannot be turned off, hidden or thrown away.

Billboard Marketing Effectiveness

Billboards Inspire New Ideas

An effective billboard for a restaurant, attraction or even unique shop can generate instant sales for travelers who are looking to explore a new area.

With a growing culture of exploring off-the-beaten-path and seeking unique experiences, a well-placed billboard that provides directions to an unusual spot can generate instant sales.

This makes a billboard a surprisingly cost-effect method of advertising, as well. Although the original billboard itself can be pretty costly to design and erect, if placed effectively it will more than make back its’ cost in sales.

Advancements in billboard technology have also added a new dimension to billboard advertising effectiveness, with the ability to display multiple ads throughout the day.

Why Billboards are Effective | bMedia Group

Brand Repetition & Exposure

High brand awareness lies in repetition and exposure. While a tried-and-true marketing strategy, doing so is only expensive but also increasingly difficult to get noticed.

Billboard advertising is the only marketing media where the advertiser has full control of the ad space. The ad has constant exposure – no other media allows your message to be displayed 24 hours a day, 7 days a week. It’s is a powerful marketing tool.

If what audiences see in your billboard makes them laugh, inspires them, reminds them of a positive memory or any other avenue of emotional connection…you’ve probably secured a loyal customer.

Let’s face it, today’s consumers are constantly barraged with advertisements in print, online, over the radio, commercials on television and even on social media.

With a constant stream of sellers courting each consumer, a very particular method of selection based on emotional connection has emerged. Think about it: if an advertisement can charm you or make you laugh in the few seconds it takes to view it, don’t you think more positively about that company?

The same concept applies to billboards, and works here better than many other advertising avenues. You have a captive audience guaranteed to glance over your billboard for at least a few seconds.

Photo of effective billboard | Why billboards work

Impact & Creativity

Billboard marketing is big, bold, colorful and creative.

With all the technological advancements and swirls of advertisers globally, companies are encouraged to top one another in creativity and thinking outside the box. Consumers have come to expect this and celebrate it.

For example, Chick-Fil-A is just another fast-food sandwich stop, isn’t it? Wrong.

Chick-Fil-A is a globally recognized brand for a myriad of reasons, including their top-notch customer service, good works and their famous billboards.

The second you glimpse a familiar black and white billboard in the distance with hand-painted splashes of red, you know what you’re looking at. That’s even before you see the 3D cows posed in a variety of amusing positions, or the humble red Chick-Fil-A logo. The cows “vandalizing” the billboard have become an expected and creative part of their advertising strategy, and to look at their earnings, we think its’ working.

So if you are looking to stand out from the crowd, reach people faster and more effectively, consider billboard marketing in your arsenal.

Contact bMedia to learn more.

Evolution of Outdoor Advertising Industry

Evolution of Outdoor Advertising

Outdoor advertising isn’t a new marketing method. In fact, it’s been around since ancient times. The earliest outdoor advertising methods were chiseled on monuments in ancient cultures- including in Ancient Egypt! Hieroglyphics have been found describing laws of the country. Travelers were meant to stop and learn the rules of the civilization before entering. In this way, it can be described as an early form of outdoor advertising.

However, actual billboards as we know them didn’t evolve for many more centuries. Let’s take a look at a brief history of the evolution of outdoor advertising and where the industry is headed today.

Outdoor Ads Evolution

Early Forms of Advertising

Many people have heard of the famous Gutenberg press. Johannes Gutenberg invented the movable type printing in 1450. He was most likely influenced by primitive examples from China, Japan, and Korea. These traveled by traders along the Silk Road to Europe cultures. His inspired invention, the Gutenberg Press, rang in modern forms of advertising as we recognize them today!

In particular, handbills became very popular. Handbills, which were exactly what they sound like, were leaflets with advertising information handed out. They can be likened to early versions of newsletters!

In 1796, the first major form of outdoor advertising emerged- the illustrated poster. Using lithography, companies could create large numbers of posters for advertisement to be hung in storefronts, store windows, and even street corners.

Primitive Billboards

Primitive versions of billboards have been in use for centuries. The most common example would be posted by trails to notify travelers of an inn ahead. Travelers on foot, horseback or being pulled in a carriage would learn how far the inn was ahead, as well as what they had to offer in the way of amenities.

Posted signs along the roadside served the purpose to aid travelers to find food and shelter rather than advertising many types of goods that are found today. Widespread advertising using billboards didn’t become popular until the invention of the car.

Evolution of Outdoor Advertising

Automobiles & Outdoor Advertising

As automobiles were created and boomed, pioneering marketers realized that there was a prime opportunity to use long stretches of road to advertise products. After all, automobiles encouraged travel and mobility. This, in turn, created a need to inform travelers of what they could expect from landmarks, attractions, and hospitality on the road ahead.

Advertisements lauding local sights, national parks, and curiosities sprang up just before towns in an attempt to encourage travelers to stop and spend their money in town. Restaurants and hotels quickly followed suit, creating a real demand for enticing designs that drew travelers into a town.

Bigger Becomes Better

Billboards and outdoor advertisements had to grow larger and larger over the years for an interesting reason. As motor vehicles evolved and gained speed, advertisers needed to make their billboards bigger in order to be seen from further away! If advertisers didn’t make their billboards big enough, the motorist would zoom past their sign without being able to read it!

However, bigger didn’t mean better to everyone – in particular, the United States Government. In the 1960’s, President Lyndon B. Johnson introduced the Highway Beautification Act, which prevented billboards from overtaking America’s roadways. This legislation was passed in an effort to check outdoor advertising companies from blocking America’s scenic landscape with various advertising.

Digital Technology Changes the Game

Prior to digital technology, meticulously handpainted billboards were the norm. However, beginning in the 1990s, computer-painted and printed materials became standard. More recently in the first decade of the 2000s, LED lighted and completely digital billboards have become popular. Technology has allowed smart sensor billboards or even billboards that scroll through several images in a minute.

Outdoor Media Evolution

As the industry continues to evolve, more unique effects can be expected in outdoor advertising. 3D elements and visually engaging details have emerged. For example, the famous cows on the Chik-Fil-A signs that “graffiti” billboards to plead consumers to “eat more chikin.” The sides of buildings and skyscrapers are cleverly used for enormous posters and advertisements (such as the now iconic Times Square!) Full vehicle wraps have placed outdoor advertising on the sides of buses, cars, and even planes. 

Smart sensor technologies and facial recognition technologies have created bus stop advertisements that interact with viewers. From games to targeted advertisements with videos and audio, outdoor advertisements have evolved to capture consumer attention in a multitude of different types of digital billboards.

How Outdoor Advertising Has Evolved

Outdoor Advertisement is Still Evolving

It seems that every day, new innovations and methods for advertising outdoors occur. Driven on by market competition, development of new capabilities and polishing of existing processes makes the sky the limit with outdoor advertising.

Rum Ads

Vintage Rum Ads from Puerto Rico

Puerto Rico is well known for being one of the finest producing islands of rum in the world. Combine that with that fact that alcohol advertising, in general, has always been a very competitive and creative space and you’ve got a very interesting space for advertising. Over the years there have been a large number of rum companies who have tried to make an impact on the industry.

As advertising has switched to a digital medium we often miss the simpler times of advertising where had drawn art and creativity were crucial.  We’ve put together some of our favorite rum ads from a variety of different companies, some that still exist today and some that didn’t make the cut. Regardless of how they faired in business, they did a great job at making some very cool retro rum ads.

Learn more about why billboards are so effective

Ron Rico

  • Started: 1935
  • City: Arecibo
  • Status: Active

Vintage RonRico Ads

Ron Merito

  • Started: 1946
  • City: Arecibo
  • Status: No Longer in Production

Vintage Rum Ads Merito

Riondo Rum

  • Started: 1941
  • City: N/A
  • Status: No Longer in Production

Vintage Riondo Rum Ads

Don Q Rum

  • Started: 1865
  • City: Ponce
  • Status: Active

Don Q Vintage Rum Ads

 Extra: Christopher Columbus Rum (From Dominican Republic)

  • Started: 1930
  • City: Santo Domingo, Dominican Republic
  • Company: Barceló
  • Status: Active

Christopher Columbus Vintage Rum Ads

Whether we like it or not, advertising has changed significantly since the rise of computers and the Internet. Decades ago, it was a far simpler time for companies looking to try and get their message across. Radio, outdoor media, newspapers, magazines, and eventually TV advertisements were the preferred options where businesses would spend their advertising dollars. From social media to Google Adwords the online world’s impact on the industry have changed the game forever. As consumers are inundated with ads nearly every minute of the day, it often becomes a game of quantity versus quality in advertisements. While this is a reality that we just have to accept. We hope these rum ads took you back to the good old days of advertising for a little while.

Brand Wars in Marketing

Brand Wars in Marketing

If you ask about brand wars in polite conversation, you’re sure to get an interesting answer. Top brands going head to head with each other through public advertising is the stuff of marketing legend. From famous rivalries between Coca-Cola and PepsiCo to the all-out ad war between several car manufacturers. Indeed, brand wars in marketing is a sight to see. Some brand wars on the following list even saw involvement from social media followers, who tweeted, commented and voted on rebuttals.

Here are some of the legendary brand wars in marketing that have swept the world. In fact, most of the shots fired were printed in magazines or on billboards!

Coca-Cola vs. PepsiCo

Pepsi vs Coke Marketing Brand War

There has never been a more polarizing battle between beverages than that of Coke and PepsiCo. In fact, the famous rivalry between these two soda companies is referred to in marketing history as the Cola Wars. In order to understand how the ferocious rivalry came about, it’s important to understand the history of both mega brands.

  • Coca-Cola was started in 1886, while PepsiCo laid its foundations in 1893.
  • PepsiCo fired the first shot against Coke in 1975, by introducing a marketing campaign called the “Pepsi Challenge.” The Pepsi Challenge involved a blind taste test between people, who then favored the PepsiCo soda more.
  • It looked like PepsiCo had Coke beat for at least a decade, particularly after Coke changed their formula and launched “New Coke” in 1985 to terrible reception.

However, the tides began to turn when PepsiCo’s biggest stars began having headline troubles. Michael Jackson’s hair caught fire while filming a Pepsi commercial. David Bowie had a sexual assault scandal while he was under PepsiCo’s contract. Furthermore, Pepsi used “Like a Prayer” in a commercial at the time it was being received as blasphemous. Finally, in 93, consumers of the blue can began finding syringes in their cans in at least 20 states.

The official end to the Cola Wars is widely thought to be 2011. This year was when Diet Coke bumped Pepsi out of the second most popular soft drink spot in the world. The first, of course, was Coke.

Burger King vs. McDonald’s

Burger King vs McDonalds Brand War

The burger behemoths have had a long-standing rivalry, similar to the soda giants above. In fact, the fight has been kept pretty clean for decades, with only a few jabs thrown directly here and there. For the most part, Burger King and McDonald’s are content to offer almost the exact same thing on their menus.

One notable departure was the disastrous “Whopper Virgins” ad campaign in 2009. This ad campaign appeared to steal a page from PepsiCo’s book, displaying blind taste test ads between the Big Mac and the Whopper. Nobody appeared to win that advertisement war, as the public found the ad campaign racist and exploitative.

Microsoft vs. Apple

Apple vs Microsoft Brand War

When most people think of brand wars, this popular tech one comes to mind. Apple founder Steve Jobs was famously no fan of Bill Gates. In fact, Apple has been taking aim at Microsoft for the four decades since it’s inception. You may recall the “Hi I’m a Mac, and Hi I’m a  PC” commercials.

In fact, Apple’s first advertisement hammered Microsoft- literally. The famous 1984 commercial featured a hammer-thrower running through the ranks of blank-faced grey followers staring at a propaganda screen and destroying the film with a hammer. The overlay text read, “On January 24th, Apple Computer will release the Macintosh. And you’ll see why 1984 won’t be like ‘1984.’” The advertisement referenced Microsoft as a dull conformist overlord, and Apple as the bright new disruptor. While we can’t say that Microsoft is dull and conformist, it is certainly true that Apple was a disruptor in the computer market.

BMW vs. Audi

BMW vs Audi Brand War

One of the more famous billboard advertising wars played out between BMW and Audi. Like other major brands on this list, BMW and Audi have been sniping at each other for decades. However, one billboard erected in Santa Monica fired off a savage shot heard around the world.

Here’s a breakdown of the famous billboard feud:

  • Audi erects a billboard on Santa Monica Blvd boasting a new A4 with the message, “Your move, BMW.”
  • Santa Monica BMW buys a billboard opposite to Audi with an M3 Coupe and the message, “Checkmate.”
  • Audi invites fans to photoshop responses onto their next billboard on their Facebook page.
  • Audi places a billboard on the same side as BMWs with an R8. The message read, “your pawn is no match for our king.”
  • BMW then tethered a blimp to the billboard featuring the F1 car and the message “Game Over.”

The feud didn’t end there, but continued in print. It even garnered ads from Subaru and Bentley in response.

Which State Has the Most Billboards

Which State Has the Most Billboards?

Number Billboards USA

Have you ever wondered which state has the most billboards? A recent statistics report counts 341.61 thousand billboards in the United States between local, state roads and highways.

The federal government tracks the number of billboards through each state. This is part of the Highway Beautification Act (HBA) of 1965. Each state reports their outdoor advertising statistics differently. Oftentimes different legislation at a state level impacts the number and concentration of billboards.

One thing is for sure- there are four states that will never make it onto this list! That’s because Hawaii, Alaska, Maine, and Vermont have banned billboards. This is because of their fame as a scenic landscape, where billboards might interrupt the natural beauty and affect tourism.

In contrast, the southeast corner of America has a high concentration of billboards. This encompasses Florida, Georgia, Mississipi and Alabama to name a few. One of these states holds the most– read on to find out which state has the most billboards in 2018.

1) Florida

Florida leads the pack with a whopping 11,109 active permits on file for billboards throughout the entire state.

Orange County, Florida comes in first with 801 billboards in the county alone. Outfront Media leads the pack on 3,532 billboards in the state, with Clear Channel Outdoor coming in second -946. The state has several lobby groups and organizations to promote the interests of the outdoor advertising world in Florida, including the FOAA, or the Florida Outdoor Advertising Association.

2) Georgia

Peaches aren’t the only thing that plentiful in Georgia! Georgia is just behind Florida with 9,871 billboards throughout the state.

Bartow County, which is just northwest of Atlanta holds a few hundred of these billboards alone. Generally, Georgia city centers and long stretches of interstate highways make up for a bulk of the nearly 10,000 outdoor advertising elements in the state. Travelers going west to Alabama, east to South Carolina, north to Tennessee or south to Georgia are sure to see a few hundred on their way.

3) California

Surprisingly, California only holds just over 8,700 billboards. This may seem like a lot until you consider how much land mass California has as it takes up a huge percentage of the West Coast!

This number means the billboards are more evenly distributed throughout the state, with respect to the natural beauty of the coast, national parks, mountains, and valleys. This is in contrast to several other states on this list that are packed full of billboards!

4) New Jersey

For being such as small state, New Jersey has an impressive amount of billboard permits on file. In fact, New Jersey is just behind California with over 8500 between all its counties.

Clear Channel holds the bulk of billboards in the area. If you consider the long and winding byways of California condensed into smaller New Jersey, it’s hard to imagine moving more than a few feet without seeing a billboard.

5) Missouri

Largely considered a travel-through state, it only makes sense that Missouri had nearly 2,100 billboards.

These billboard permits on file on controlled routes are as of January 2018. St. Joseph has one of the highest concentrations of billboards in the northwest corner. The same goes for Kansas City to the west, St. Louis area to the est, and around Springfield and Columbia city centers. This catches the attention of motorists crossing state lines on road trips and alerts them about what Missouri has to offer.

6) Utah

Utah has recently passed billboard-friendly legislation that makes this is a prime location for billboards all over the state. As a result, billboards have begun flooding the main routes through the state.

The highest concentration is along the I-15N that runs from Las Vegas to Salt Lake City, with a large majority just inside the “corner” of Utah from Nevada and another thick concentration by SLC. The I-70W also sees a bulk of the over 1,660 billboards that hold a permit with UDOT. This number is forecasted to climb, and by this time next year it’s entirely possible that Utah will climb higher on this list.