brand wars in marketing and advertising

Brand Wars in Marketing

Top brands going head to head with each other through public advertising makes for true legendary marketing. From famous rivalries between Coca-Cola and PepsiCo to an all-out ad war with several car manufactures, there’s plenty of health brand wars competition to be viewed on the regular. And with the age of digital and social media, these opponents can now ask their followers to chime in. The result? Endless hashtags and some serious shade. Take a look at our full list of brand wars in marketing.

These battles have spanned decades while some are more recent, but all were made very public. In fact, most of the shots fired were printed in magazines or featured on billboards. Nothing quite liking sparking interest through some friendly and not-so-friendly competition. Creativity stands at the forefront of effective billboard advertising, so these brands have taken visuals and messaging to another level.

Check out the list from bMedia:

Brand Wars Competition

1. Chick-fil-A vs. Popeyes

brand wars

You were likely living under a rock if you missed this well-documented feud from August 2019. The top dogs in the chicken game decided to spit some beef over their featured sandwiches. The aftershock was seismic. The battle went global and the spat was officially dubbed the “Chicken Sandwich War of 2019,” by Business Insider.

The hype began escalating shortly after the release of Popeye’s hand-breaded chicken filet sandwich. After a series of clap back tweets, the pair were publicly mixing and challenging customers, followers, and more to vote their favorite. The resulting response was phenomenal as both chains sported crowds of people while the hashtag #ChickenSandwichWars continued to trend.

Soon after, McDonald’s was sporting its own new spicy barbecue chicken sandwich. KFC refused to be outdone and produced variations and fusions, one of which featured doughnuts, plus their chicken and waffle. It was truly one of the internet’s best moments and we continue to witness some of the cascading effects.

2. Miller Lite vs. Bud Light

branding conflicts in marketing

Nothing more American than traditional brew drinking. As a favorite past time for many, beer drinking is certainly considered at the top of the list of weekend thrills. But like many other products, folks tend to flock to their most beloved brand. However, it didn’t stop the long time competitors of Miller Lite and Bud Light to scheme up a battle in 2019. Of course, it wouldn’t be properly American unless executed during the Super Bowl.

Bud Light was the brand that started the infamous feud. After suggesting that both Miller Lite and Coors Lite used corn syrup in their respective products, they received a proper response. Brand wars in marketing are certainly entertaining if nothing else. Audiences nationwide watched the commercial ad with Bud Light adopting a “Game of Thrones” scene — watch it here — where a barrel of corn syrup is delivered to a King. The King then trek’s across the lands to take it to Miller Lite. Miller Lite’s response was their “Snow” machine ad, where the actors are again placed in the same Game of Throne’s setting, but reveals a behind the scenes glance of actors passing up Bud Light for Miller Lite. Brand wars in marketing declared this battle the #corntroversy of 2019. Cheers!

3. Coca-Cola vs. PepsiCo

brand wars in marketing

 

There has never been a more polarizing battle between beverages than that of Coke and PepsiCo. In fact, the famous rivalry between these two soda companies is referred to in marketing history as the Cola Wars. In order to understand how the ferocious rivalry came about, it’s important to understand the history of both mega brands.

  • Coca-Cola was started in 1886, while PepsiCo laid its foundations in 1893.
  • PepsiCo fired the first shot against Coke in 1975, by introducing a marketing campaign called the “Pepsi Challenge.” The Pepsi Challenge involved a blind taste test between people, who then favored the PepsiCo soda more.
  • It looked like PepsiCo had Coke beat for at least a decade, particularly after Coke changed their formula and launched “New Coke” in 1985 to terrible reception.

However, the tides began to turn when PepsiCo’s biggest stars began having headline troubles. Michael Jackson’s hair caught fire while filming a Pepsi commercial. David Bowie had a sexual assault scandal while he was under PepsiCo’s contract. Furthermore, Pepsi used “Like a Prayer” in a commercial at the time it was being received as blasphemous. Finally, in 93, consumers of the blue can began finding syringes in their cans in at least 20 states.

The official end to the Cola Wars is widely thought to be 2011. This year was when Diet Coke bumped Pepsi out of the second most popular soft drink spot in the world. The first, of course, was Coke.

4. Burger King vs. McDonald’s

brand wars marketing

 

The burger behemoths have had a long-standing rivalry, similar to the soda giants above. In fact, the fight has been kept pretty clean for decades, with only a few jabs thrown directly here and there. For the most part, Burger King and McDonald’s are content to offer almost the exact same thing on their menus.

One notable departure was the disastrous “Whopper Virgins” ad campaign in 2009. This ad campaign appeared to steal a page from PepsiCo’s book, displaying blind taste test ads between the Big Mac and the Whopper. Nobody appeared to win that advertisement war, as the public found the ad campaign racist and exploitative.

5. Microsoft vs. Apple

brand wars in marketing

When most people think of brand wars, this popular tech one comes to mind. Apple founder Steve Jobs was famously no fan of Bill Gates. In fact, Apple has been taking aim at Microsoft for the four decades since it’s inception. You may recall the “Hi I’m a Mac, and Hi I’m a PC” commercials.

In fact, Apple’s first advertisement hammered Microsoft- literally. The famous 1984 commercial featured a hammer-thrower running through the ranks of blank-faced grey followers staring at a propaganda screen and destroying the film with a hammer. The overlay text read, “On January 24th, Apple Computer will release the Macintosh. And you’ll see why 1984 won’t be like ‘1984.’” The advertisement referenced Microsoft as a dull conformist overlord, and Apple as the bright new disruptor. While we can’t say that Microsoft is dull and conformist, it is certainly true that Apple was a disruptor in the computer market.

6. BMW vs. Audi

outdoor media marketing wars

One of the more famous brand wars in marketing played out between BMW and Audi. Like other major brands on this list, BMW and Audi have been sniping at each other for decades. However, one billboard erected in Santa Monica fired off a savage shot heard around the world.

Here’s a breakdown of the famous billboard feud:

  • Audi erects a billboard on Santa Monica Blvd boasting a new A4 with the message, “Your move, BMW.”
  • Santa Monica BMW buys a billboard opposite to Audi with an M3 Coupe and the message, “Checkmate.”
  • Audi invites fans to photoshop responses onto their next billboard on their Facebook page.
  • Audi places a billboard on the same side as BMWs with an R8. The message read, “your pawn is no match for our king.”
  • BMW then tethered a blimp to the billboard featuring the F1 car and the message “Game Over.”

The feud didn’t end there but continued in print. It even garnered ads from Subaru and Bentley in response.

advertising in puerto rico

Puerto Rico Traffic

Puerto Rico has a population of just under 3.2-million people. For every 1,000 people, out of that population of 3.2-million, 614 own automobiles. The citizens of Puerto Rico rely heavily on automobiles, and this leads to traffic conditions that are not unfamiliar nor unique. Commutes during rush hour can cause frequent delays, which can be irritating for most. For business, however, high traffic conditions can mean excellent returns if you’ve invested in billboard advertising.  bMedia will explain more below.

Being aware of Puerto Rico traffic conditions, and how they affect the day-to-day life of a regular Puerto Rican citizen, makes it easier to understand the power of an excellent billboard, and how to properly harness this platform for advertising. When done strategically, well-thought-out and well-placed billboard media can take advantage of extremely trafficked areas in Puerto Rico.

puerto rico traffic

What To Expect When Driving In Puerto Rico?

Puerto Rico’s road laws are quite similar to those found in the United States. For example, everyone in Puerto Rico drives on the right side of the road, and wearing your seatbelt is mandatory. But, despite these similarities, there are a few things that differentiate American drivers, and Puerto Rican drivers. These are quirks of the road that you’re likely to encounter on a regular basis.

If you look at the United States’ road laws, and Puerto Rico’s road laws, you’ll find that they’re quite similar. People drive on the right side of the road, you must wear a seatbelt, child seats must be used if your child is under four; those are just some examples of the road laws that Puerto Rico and the United States share.

Unlike the United States, however, traffic signs are in Spanish, rather than English. Each traffic sign is a universal traffic sign, but every word on the sign is in Spanish. Along with that, speed limits are written in Miles-Per-Hour, but distances are written in kilometers, rather than miles.

While the laws are similar to the United States, the ways in which drivers act tends to be a little different. It’s not uncommon for drivers to change lanes without using their turn signals, for example, and drivers often speed past red and yellow-lights. Along with that, speed limits are often thought of as “suggestions” rather than rules.

Despite those quirks, driving in Puerto Rico is, overall, a fairly safe and painless experience. Some drivers don’t always obey the rules of the road, but most of them do. But, with that being said, it’s important to be flexible.

  • Most of Puerto Rico’s road laws are exactly the same as those found in the United States
  • Traffic signs are universal, but the words on the signs are in Spanish, rather than English
  • Driving in Puerto Rico has many quirks, such as turn signals being used infrequently and speed limits and red lights being more of a “suggestion” than a rule

puerto rico traffic billboards

What Are Some Of The Heaviest Traffic Congestion Points In Puerto Rico?

In Puerto Rico, the heaviest traffic congestion points are in San Juan. San Juan is the capital of Puerto Rico, and as such, it has the largest population out of any other place in Puerto Rico. Most of the Puerto Rico traffic comes from the highways and freeways that lead to and from San Juan, although there is plenty of traffic congestion to be found within the San Juan Metropolitan Area. 

San Juan is the capital of Puerto Rico, and it’s the most populated city in Puerto Rico. In fact, the San Juan Metropolitan Area has a population of around 2.6-million, which is a significant percentage of Puerto Rico’s population of 3.2-million.

In San Juan, the heaviest traffic congestion is found on the freeways and highways. Many of these freeways and highways begin in other parts of the country and lead directly to San Juan. Since many people work in San Juan, even if they live somewhere else in the country, the freeways and highways are almost always busy.

San Juan’s most congested freeway is the PR-18. The PR-18 sees an average of 286,800 drivers, every single day. It isn’t a particularly long freeway – less than four-miles – but it connects San Juan and Rio Piedras – a municipality of San Juan – and makes it easier for drivers to move from one part of San Juan to another.

traffic in puerto rico

The PR-52 is another very busy freeway that is often congested. Beginning in Ponce, which is located in the southern part of Puerto Rico, and ending in San Juan, which is in the northern part of Puerto Rico, the PR-52 connects one end of the country with the other and serves as one of Puerto Rico’s most traveled freeways. As such, it is also one of the heaviest traffic congestion points in Puerto Rico.

There are other freeways and highways that serve as heavy traffic congestion points. But, the PR-18 and PR-52 are some of Puerto Rico’s most congested roads, due to the amount of traffic that they see on a daily basis.

To deal with traffic congestion, it’s important to leave early, especially if you know it will take some time for you to get to where you need to be. Along with that, it’s important to remember that if you’re going towards San Juan, no matter what freeway you’re taking, rush hour is from 6 AM to 9 AM. But, if you’re leaving San Juan, rush hour is from 4 PM to 7 PM.

  • San Juan has the heaviest traffic congestion points in Puerto Rico, due to the prevalence of cars
  • The PR-18 and PR-52 are some of the most congested freeways, and they see large volumes of Puerto Rico traffic every single day, due to their connection to San Juan
  • Leaving early, to avoid rush hour, will make your commute a lot easier
  • Rush hour is 6 AM to 9 PM if you’re going towards San Juan
  • If you’re going away from San Juan, rush hour is 4 PM to 7 PM

Why Traffic Congestion Is Great For Billboards:

Traffic congestion may not be pleasant to deal with, but when it comes to billboard advertising, traffic congestion is exceptionally valuable. Where there’s traffic, there are drivers, and where there are drivers, there are people who will see your billboard and engage with what you are offering.

driving in puerto rico

In Puerto Rico, the worst traffic spots – along the PR-18, for example – are the best billboard advertising locations. With so many people driving through, every single day, your billboard will be seen. And, due to the traffic congestion in those areas, drivers are forced to stop and wait, and this means they’ll see your billboard and know what it is that you are offering.

Getting people to see and engage with your billboard is often one of the biggest challenges of billboard advertising. Placing your billboard in a traffic congestion spot eliminates that challenge, as it ensures your billboard is seen by a variety of drivers and engaged with.

  • Traffic congestion is exceptionally valuable when it comes to billboard advertisers
  • Traffic congestion points are full of drivers, which ensures that your billboard is seen
  • When there’s traffic congestion, drivers are forced to stop and wait and this ensures that they see your billboard and have time to engage with it

Contact bMedia for effective outdoor media advertising in Puerto Rico.

 

billboard advertising effectiveness

Puerto Rico Billboards

Billboard advertising can be a great way to gain awareness for your business…

measuring billboard effectiveness

Measuring Billboard Effectiveness

Depending on whom you ask, billboards conjure different images. Let’s agree for the purpose of this article that, when we talk about billboards, we are referring to those large outdoor structures we normally see along the interstate.

Of course, this definition is a little simplistic. Billboards come in all shapes and sizes. They are not just along well-traveled roadsides. We see them in city downtown areas. You will find billboards anywhere billboard manufacturers expect them to earn money for the advertiser and hence the creator.

The term billboard comes from the “billing board”. This term refers to the outdoor advertising space of gigantic proportions. Billboards are huge because their aim is to catch the eye of passing walkers, cyclists, and vehicle drivers. They are intended to be read in their entirety in the time it takes a pedestrian, biker, or driver to pass by the sign.

does outdoor advertising work

Measuring Billboard Effectiveness

According to writer, Apryl Duncan, Americans are deluged with visual stimulation. She estimates that, on average, Americans are bombarded with between four thousand and ten thousand ads every day.

To be effective, billboards need to stand out from their competitors. While billboards have a captive audience as people walk, run, bike, or drive by, they must be large, striking, and easy to read. Otherwise, their potential audience will simply ignore them. Measuring billboard effectiveness is important to every outdoor media campaign. Billboard companies should provide statistics and specific data as it applies to:

Location

Outdoor media is unique in that it is one of few advertising mediums that is not as dynamic. Where internet ads can change frequently and within a short time span, billboard generally change less often, but are sometimes more effective. How is this? Measuring billboard effectiveness always begins with evaluating location of potential billboard placement. This is usually done by considering factors such as:

  • Number of people or vehicles that pass a billboard per day
  • Number of people or vehicles that could see your billboard per day
  • People or vehicles who actually saw/interacted with your billboard

effectiveness of outdoor media

Measuring Traffic for Billboard Effectiveness

It’s crucial to know the traffic surrounding the location of a billboard in order to better measure traffic for billboard effectiveness. For one, you should try to find an ideal location that gets a lot of traffic, although these areas can usually be priced much higher than other lower trafficked areas. Measuring traffic is usually done through a variety of methods including government data, census, road traffic counts, and even manually logging travel data day-to-day. These numbers will help you determine if a location is an ideal placement for your business, brand, or service.

Analytics

If there’s a brand name, slogan, or catchphrase — that is used unique to your business — you could use analytics data scraping methods to analyze how often those terms, phrases, or words are typed into search engines. Similar to how businesses would execute keyword research, the same method could be applied in measuring billboard effectiveness. The more search hits a phrase gets could provide insight into how often people are viewing and taking action with an outdoor ad.

Hashtags

Hashtags are more widely used these days and provide ample opportunity to getting potential customers on board with a message displayed on outdoor media. Utilizing hashtags can help companies better evaluate the effectiveness of the billboard advertisement.

sales increases from outdoor advertising

Sales Analytics

There’s usually a direct correlation between sales and outdoor ads. It’s important you notate benchmarks in reports for sales, or general profits and determine if a new billboard ad is bringing in more customers or not.

Billboard Audience Impact

Billboards aren’t technically outstanding. Some have moving parts. Most appeal only to your vision. However, billboards have a captive audience. Think of those hours you spend in your car, bus, GO train. or other commuter vehicles.

The daily commute is literally the longest idle time in the busy schedule of North Americans. No matter how you get to and from work, while you make that trek, you are a captive audience. Companies aiming at getting their brand known and advertising agencies intend upon helping clients achieve their goals recognize the power of billboards as a vehicle. They take good advantage of the opportunity to bombard foot and vehicle traffic with powerful visual images strategically located.

Billboard advertising is effective in our busy world. It’s a way to get the highest number of views and lasting brand impressions of any advertising medium.

measuring outdoor ad effectiveness

Billboard Advertising Goals

Billboards aren’t like other types of ads. Researchers have discovered that the average viewing time is four seconds.

So, billboards are aimed at building brand recognition or reinforcing a brand recall. Billboards aren’t there to inform, educate, or persuade. Basically, they are saying, “See me!” or “Remember me!”

How is Billboard Effectiveness Measured?

When it comes to measuring billboard effectiveness, there are several considerations.

First, let’s consider the return on your investment. How much does the billboard cost? How much revenue does it bring in? When we consider ROI, billboards have a proven record of being worth the time and investment.

Billboards are part of the landscape. They are practically everywhere you go whether you’re traveling on foot, on a bike, in a car, on a bus, or in a train. It’s little wonder that advertisers continue to pump money into this form of advertising.

Static advertising forms like magazines, flyers, direct mailing, email ads, and newspapers can be discarded with hardly a glance. But, billboards are in your face.

Thanks to modern technology, any professional outdoor advertising agency can provide its clients with hard data to show that their billboards are paying off. They can measure the foot and vehicular traffic at any time of the day, day of the week or month of the year.

Professional outdoor advertising companies can predict the demographic most likely to view and respond to your billboard. The effectiveness of billboards is measured in Daily Effective Circulations or DEC. This refers to the number of vehicles and pedestrians passing your billboard each day.

creative outdoor marketing ideas

What Makes a Billboard Ad Stand Out?

Despite their size, billboards need to stand out from the visuals that surround them. That’s a tall order. Outdoor advertising companies use creative designs, eye-catching materials, catchy slogans, and special effects to make their billboards memorable.

How do they do this? To answer that question, let’s look at billboards that have stood out in advertising history. Remember, the ultimate goal of billboards is brand recognition and brand recall.

Consider these billboards that made their product a household name.

Are You in the Market for Effective Billboard Advertising?

Professional Outdoor Advertising Experts have the knowledge to create attention-getting billboards. They know where to place them to build brand recognition with your niche market.

These professionals also have the tools to measure viewer reactions and to help clients make adjustments for maximum return on investment.

Learn more about how we can help you get the most from your advertising dollar. Contact us to discuss billboard advertising in Puerto Rico.

billboard ideas

Billboard Ideas

Technology is boosting marketing practices in amazing ways, but outdoor advertising is remaining as strong as ever. Creating a successful billboard is slightly more complicated than just drawing the idea on a napkin and getting it made, but it’s something that’s within the budget of most companies. Billboard ideas can stem from a variety of factors and inspiration.

Follow the steps and inspiration on this list, and you’re likely to boost your business by building a billboard.

billboard ideas

DEFINE THE GOALS

As with any marketing strategy, don’t just make a billboard for the sake of doing it. You need to decide what you want to get out of your campaign, and then you’ll be able to think of the ideas that will accomplish that. Some billboards advertise a promotion, others announce a new product, and many simply remind consumers of your brand. The respective goal for each of those could be to get customers into the store soon, educate them that there’s a new product available, or just make sure your company is fresh in their mind next time they need to make a buying decision.

DO SOME MARKET ANALYSIS

Great billboard ideas often start with research and analysis. One of the key aspects of creating a billboard is location. For example, a busy road into an urban center will be seen by many commuters, and one at the entrance to a shopping center will carry a message to customers about to spend money. You can get quite detailed information about how many people will pass by your sign on a daily basis, and thinking about the area where they’re going will help you determine their demographics.

creative outdoor marketing ideas

DEFINE THE TARGET GROUP

Coming up with the appropriate target group is quite similar to setting the goals of the billboard. Outdoor advertising will usually be seen by a variety of people from different backgrounds in various demographic groups, but it’s a good idea to target it to someone more specific. People in a different age group or income level generally have different interests, and speaking successfully to one group is a much better idea than falling short of all of them.

billboard for the Chevy Malibu used software recognition to identify drivers of similar cars and tell them why this one is better. This is an extreme example, but it shows how the creators were only targeting groups that were interested in certain vehicles.

CRAFT THE MESSAGE

Once you know the goal, target, and location of the billboard, you need to figure out the exact message you want to say. Billboards generally need to be simple and straightforward, so trying to get more than one message across usually won’t work. Don’t tell your customers that your store now has a new brand of shirts, and that children’s clothes are on sale. Pick only one, and stick to it – otherwise, they won’t hear either of them.

MAKE IT PART OF A BIGGER CAMPAIGN

Billboards can stand alone, but they’re generally more impactful when combined with a whole campaign. It’s a good idea to use them to reinforce ads given online, on TV, or through some other advertising medium.

Xbox once made a “Survival Billboard” to advertise a new video game, but it was part of a competition that was streamed online. Even though the sign itself wasn’t physically viewed by a ton of people, it was part of something bigger – and it worked.

creative outdoor media

GET CREATIVE

Once you know what your sign should say, you need to think of a clever way of communicating that. Don’t be afraid to outsource this part if you’re too close it, but also don’t be afraid to keep it in house if you have a great idea. It won’t be as noticeable if it looks like all signs advertising something similar, but if it does it in a unique way (like this anti-smoking billboard), people will really engage with it.

KEEP IT SIMPLE!

One thing to remember about a billboard is that people usually see it as their going past (often while driving a car), so they only have a few seconds to take it all in. You should use as few words as possible (try to keep it under 6 or 7), and don’t put anything on it that’s unnecessary. Even your logo doesn’t need to be included every time.

amazing billboard designs

AVOID GIMMICKS JUST TO BE TALKED ABOUT

It’s easy to create a silly billboard that people will notice, but it’s worthless if it isn’t your target audience talking about the message you want them to hear. Reebok recently made a running billboard that’s a good example of successfully using an unusual idea. It wasn’t just a gimmick because it appealed to the competitive nature of its target group, and it followed their new brand concept of pushing yourself to Be More Human.

THINK OUTSIDE THE SIGN

As technology and billboards are getting better, they don’t have to be just a sign. They can use technology to let people play along (like this McDonald’s video game) go to dramatic lengths to highlight a problem (like this mosquito billboard), or even help people out (like this sign that gave drivers a safe place to rest).

MEASURE, ANALYZE, AND REPEAT

As with all marketing and advertising, you should measure the results and see how well it worked. For great billboard ideas, plan to continuously update your strategy to match your business goals, and don’t be afraid to reuse the successful elements of your campaigns.

effective advertising

Why Is Billboard Advertising Important

Today, digital advertising is dominating all other forms of advertising, and it looks like that trend is only going to continue. Traditional advertising continues to remain an important aspect of the advertising landscape, though, and that’s because traditional advertising is able to reach people in ways that digital advertisements can’t.

Traditional advertising is falling away and making room for digital advertising. Digital advertisements have become an increasingly popular form of advertising, because they are able to reach many people, in a shorter period of time.

While traditional advertising is falling away, that doesn’t mean that traditional advertising is dead. Far from it, in fact, since billboards not only remain popular, but advertisers are spending even more money on the medium then they were decades ago.

To understand the billboard industry it’s important to understand what makes billboards a unique and distinct advertising medium, as well as how the current advertising landscape has transformed billboards. bMedia is answering a question we often receive: why is billboard advertising important?

importance of billboard advertising

What Is Billboard Advertising?

Billboard advertisements are large advertisements that are found outdoors. In these advertisements, there tends to be a combination of words and images. Words and images are some of the most powerful tools in an advertiser’s arsenal, and when you combine the two, you are able to create advertisements that are engaging and compelling.

If you go back to the middle of the 19th-century, you’ll find billboards. There weren’t very many of them, but the medium did exist, and advertisers were experimenting with variations and its effectiveness. It wasn’t until the 20th-century that billboards became one of the most popular advertising mediums available.

In the 20th-century, the Ford Model T became available. Many people purchased their own Model T, and began driving it across the cities and around the country. As the number of automobiles on the road increased, highways were created.

When these highways were created, billboard advertising really took off. Nobody likes driving for hours and hours, with nothing to see or do. This being the case, and since there was just so much space that could be used to house billboard advertisements, billboard advertisements became a very common fixture of highway roads.

As the years passed, though, the regulations for billboards tightened, and fewer billboards could be placed along those roads and highways. However, these regulations didn’t lessen the presence of billboard advertisements, though, and the medium remained popular throughout the twentieth century and continues to remain popular

What made billboards unique, was their large size, and the way that they merged visuals and words. What made billboards important, was the fact that they engaged audiences. Visuals and words naturally lead to something that is distinct and unique.

When you combine those qualities with the fact that billboards are placed on highways and roads, and that the automobile continues to be the primary medium of transportation, you get an advertising medium that is able to reach large amounts of people with ease.

advantages of billboard advertising

What Is Digital Advertising?

As the digital world continues to develop and expand, digital advertising has become omnipresent. Today, advertisers often invest a significant amount of money in digital advertising. Social media advertisements, to name just one example, are extremely popular and they tap into a vast set of people who are engaged in those social media applications. But, while these digital technologies are certainly useful, they aren’t always effective when it comes to advertising

We live in a digital age. Our lives have become increasingly dominated by digital technologies and digital media. As this transformation has occurred, advertisers have realized just how powerful and effective these digital technologies are, and the myriad of ways they can be turned into advertising tools.

If you go online and visit Google or Facebook – or any other digital application/website – you’ll be surrounded by advertisements. But, there’s a good chance that you won’t click on any of them, or even read what the advertisement has to offer. And that’s the problem.

effective billboard advertising

While digital technology is certainly pervasive, advertising isn’t engaged with as much as it is within traditional mediums. Many people either ignore the advertisements, and focus on the content that they are looking for, or they simply install and ad blocker.  If you look at another digital medium, such as television, you’ll see something similar: when there’s a commercial break, most people get up and do something else until their show comes back on.

As a result of how people engage with digital technologies, digital advertising isn’t always effective. But, it is very expensive, which leads to a lot of wasted funds.

  • Digital technologies are pervasive, and they serve as powerful tools for advertising
  • Most people engage with digital advertisements that are different from how they engage with traditional advertisements
  • As a result of this, digital advertising isn’t always effective, but it is very expensive

billboard industry

Why Is Billboard Advertising Important?

While many people consider traditional advertising to be antiquated, it is still exceptionally effective. Billboards are a large part of that traditional advertising market, and they continue to engage potential customers.

Today, billboard advertising is as important as it’s ever been. As a form of advertising, it remains very effective, and it continues to engage customers and spread awareness.

As an advertising medium, billboards are obviously quite expressive. They’re large, so a lot of people are able to see them, and they combine visuals and words in a manner that is engaging and fun.

Setting up a billboard isn’t always cheap, but they work; they engage audiences, and they spread awareness of what it is that you are offering. People will be driving and they’ll see your billboard, and they’ll take of note it and be enticed to check out what it is that you’re offering.

It is for those reasons, that billboard advertising remains not only relevant but an important and effective advertising medium. So, why is billboard advertising important? It still remains one of the most effective mediums and proven strategies to help businesses scale. Contact bMedia for billboard advertising in Puerto Rico.

trends in outdoor advertising

Outdoor Advertising Trends

Today, billboards are one of the most popular and effective advertising mediums. While the rise of new advertising technologies has transformed the advertising market, billboards remain both popular and incredibly effective, due to the fact that they can adapt to new advertising trends with ease.

In Puerto Rico, there’s an average of six-hundred-and-fourteen automobiles for every one-thousand people. That’s a lot of traffic! Moving across highways and roads, drivers are usually looking to pass the time. For this reason, advertisers strategically place billboards where drivers can easily see and take note of them, even if subconsciously.

Each billboard, if designed properly, conveys an engaging and unique message. Each message has the potential to turn the driver, who may not have even heard about that particular company or product, into a customer. Or, at the very least, into someone who is interested in considering what the billboard is offering.

Outdoor Advertising Trends 2019

As an advertising medium, billboards are quite old. In fact, they’ve been around since the late 19th century. As years progress, billboards continue to grow and transform. This allows them to remain both relevant and effective, especially as a source of true guerilla marketing.

In order to make a truly excellent billboard advertisement, it’s important to understand the history of outdoor advertising trends, as well as where outdoor advertising stands today.

advantages of billboard advertising

How Did Billboards Begin?

In 1867, the first billboard advertisement was leased. As time passed, billboards became more popular, and the advertisements became far more elaborate and unique. With the rise of the automobile, roads and highways were created. On these roads and highways, billboards could be placed on the sides. It was this development that lead to billboard advertising becoming one of the primary advertising mediums of the 20th Century.

If you go back to the year 1867, that was when the first billboard advertisement was leased. Just twenty-four-years after that, in 1891, the Associated Bill Posters’ Association was formed. This association was designed to expand people’s understanding of the billboard medium and to organize and coordinate efforts that had to do with designing and setting up billboards.

With the rise of the Associated Bill Posters’ Association, billboards became far more popular. People began to understand the medium and the advertising potential that lay within it.

digital outdoor advertising

When the first mass-market automobile was released – the Ford Model T – everything changed. The Model T became one of the first affordable automobiles. Instead of relying on more archaic forms of transport, people drove automobiles.

As automobiles became more popular, cities realized a need for efficient networks of roads and highways. This led to the creation of what we know today as roadways.

Advertisers quickly flocked to empty spaces along these roads and found a true potential for different forms of advertising. Since then, billboards have become an important aspect of the advertising landscape. In fact, they’re one of the more evolving forms of marketing that continues to adapt to newer forms of technology.

Quick Facts

  • In the mid-to-late nineteenth century, billboards became an advertising medium
  • When the Associated Bill Posters’ Association was formed, people became aware of the medium and its potential for advertising
  • The Ford Model T led to roads and highways, which changed the advertising industry
  • Billboard were placed across roadway networks and became one of the most popular advertising mediums

effective outdoor advertising trends

 

What Is The Current Billboard Advertisement Design Philosophy?

In today’s outdoor advertising trends, there are several design choices that almost every billboard makes, in one way or another. Each one of these design choices began as trends before morphing into a set standard.

Billboard advertisements are, first and foremost, a visual medium. Words are often used, but sparingly, because the images are designed to speak for themselves. Effectively, outdoor advertisements should be clear and succinct, primarily because viewers don’t have longer than a few seconds to digest it. If there are too many words, there’s a good chance the billboard won’t be read or understood.

In the earlier days of billboard advertisements, visuals were often used alongside words. Billboards were still a visual medium, but words were given more weight. An example of this was advertisements for circus shows and theater acts.

Today, that is no longer the case. Billboards now use striking visuals as an incentive that immediately captivates the essence of what is being sold. While words are still important, they are used sparingly.

billboard advertising effectiveness

To go along with the striking visuals, viewers may find the use of strong colors that are both engaging and visually appealing. Today, many billboards use colors like blue, yellow, black, white, and red. These colors are complementary. Their contrast also makes it easier to read and to emphasize certain aspects of the advertisement.

The most important aspect of designing a billboard advertisement is simplicity.

Today, people are bombarded with the flow of information. The internet is responsible for most of this. In fact, online advertisers are hard-pressed to truly identify and convert the right customers. Billboards often follow a different goal. Billboards, first and foremost, are seen by a wider public audience. This gives advertisers the chance to get in front of larger crowds. However, it means, also, that outdoor advertisements must be as simple, engaging, and captivating. For this reason, it’s important to work with outdoor advertisers that are as experienced in design as they are in formatting language for marketing purposes.

What Are The Current Outdoor Advertising Trends?

Today, there is one billboard advertising trend that carries the potential of reshaping the advertising industry, and the medium itself. The trend in question? Digital billboards.

2019 outdoor advertising trends

A digital billboard is a canvas that boasts endless advertising potential. For one, using a digital billboard, allows you to use animation, distinct (and dynamic) color choices, unique typography, among other creative choices.

With a digital billboard, the set-up process is much easier and much shorter. This usually reflects longevity, as well. Setting up a digital billboard consists of making the advertisement, and renting the digital space for a specific period of time. That’s it. The advertisement is displayed until another takes its place.

As digital billboards continue to become more and more popular, a variety of unique and creative advertising choices and trends directly related to the medium will catch on. Right now, interactivity is very popular, and many advertisers are experimenting with it.

outdoor advertising trends

Digital Outdoor Advertising Effectiveness

Using an interactive digital billboard, you are able to directly have the user directly engage with the advertisement. This leads to a far more memorable and enjoyable experience, while also serving as a wonderful way of highlighting what you are offering.

Soon enough, there will be other trends related to the medium. These trends will transform digital billboards, and digital billboards will continue to transform the billboard advertising medium.

Interested in learning more about outdoor advertising? Contact bMedia, a leading provider of billboard advertisements in Puerto Rico.

what to expect when purchasing a billboard

What to Expect from Billboard Advertising

In 1867, the first billboard was leased. This billboard was used to hold a large advertisement. Since then, billboards have become one of the most popular forms of advertising. They are unique with visual designs, large size, guaranteed audience, and the ease in which they can be set up on roads and highways.

Billboard advertising industry began in the late 19th century. It started off slowly. But by 1870, there were around three-hundred bill-posting and sign painting companies. Then, in 1891 the Associated Bill Posters’ Association was founded. This expanded the concept of poster advertising, allowing advertisers to see the potential that the medium offered. Today, billboards have risen to one of the most popular forms of advertising. Below we’re discussing what to expect from billboard advertising.

what is the process of advertising on billboards

What Is Billboard Advertising?

When the 20th century began, billboards were a popular form of advertising, but nowhere near as popular as they soon became. With the rise of the automobile, billboards rose to one of the dominant forms of advertising.

Roads and highways were built to accommodate the automobiles that everyone was buying. Billboards were advertising a variety of different products and services on these roads and highways. Everyone saw these billboards as they drove.

Today, billboard advertising is one of the most popular advertising mediums. A billboard is a giant poster that is visible to hundreds of people. Unlike other forms of advertising, billboards always have a sizeable audience. By making the right choices, you might be able to reach the right people at any given time.

  • The billboard advertising industry began in the second half of the 19th century
  • In the 20th century, billboard advertising became a dominant form of advertising, due to the automobile
  • Billboard advertising is one of the most popular forms of advertising in today’s world
  • Every billboard is guaranteed to have an audience

What Do You Do Before Purchasing Your Billboard?

Billboards can be costly upfront. You should know what to expect from billboard advertising. For one, you should consider a consultation with a billboard advertising agency. During your consultation, you should finetune the needs of the billboard. You should also investigate your target audience, the proper location, and what your billboard advertisement conveys and expresses.

effective billboard ads

Purchasing a billboard is a process, and it begins by being aware of your audience, and the exact message that you would like to convey. If those two elements of the process are uncertain, then your billboard will be hard-pressed to succeed.

When you understand those two elements, you can set up a consultation with a billboard advertising agency. Throughout your consultation, you will be able to finetune the individual components of your billboard. These are components include:

  • specific audiences that you would like to reach
  • the message you are expressing
  • placement of your billboard
  • what the billboard says and what it looks like.

Once all of that information has been organized, you’ll be able to look at billboards that the consultant feels are right for your business. Make sure to visit each billboard in person, so that you can see what it really looks like, and whether or not people can actually see it as they drive by.

  • Make sure you understand the message you need to convey and your target audience
  • Setup a consultation and fine-tune the individual components of the billboard, including the design, placement, and specific audience you need to reach
  • Visit the billboards your consultant has suggested for you and find one that looks and feels right to you

What Happens Once You Purchase Your Billboard?

When you purchase your billboard, the next step is for you to work with your consultant on designing the billboard advertisement. All of the preparatory work you did earlier is incredibly valuable in this stage of the process.

what to expect when purchasing a billboard ad

Earlier, before and during your meeting with the consultant, you finetuned the different aspects of your billboard. Aspects that include your target audience, the message you want the billboard to convey, and the overall design of the billboard.

When you work with your consultant on designing your billboard, all of that information will be put to good use. For the words, you’ll need to keep it short and sweet – six-words or less is ideal – while making sure that you’re saying something that speaks to your target audience, and conveys your intended message.

Words are only a small portion of a billboard, though. Billboards are visual mediums, and you’ll be spending a lot of time working with your consultant on the visual design of your billboard. Every visual element must align with what your audience needs, what you are selling, and the message that you intend to convey.

For example, if you are advertising a motorbike that goes very fast, then you should integrate visual motifs that are related to speed and momentum. That way, the words are a supplement to the visuals, rather than the other way around.

  • When you purchase your billboard, it’s time for you to design it
  • Make sure your design is in alignment with your audience, what they want, and the message you want to convey
  • Focus on making the words a supplement to the visuals; billboard advertising is a visual medium

What Makes A Billboard Effective?

When a billboard is in the right spot, has the right visual design and the right words, and successfully introduces people to your product, that billboard is effective. If a billboard is in the wrong spot, has a clunky visual design and a strange choice of words, that billboard is unable to properly introduce potential customers to what you are selling.

unique billboard ads

In order for your billboard to be effective, it must be in the right spot, have the right visual design, and the right words. Those elements lead to a billboard that conveys what it is that you are selling, in a manner that ensures that the right people see what you are offering.

If you are advertising designer clothing, you probably wouldn’t want your billboard to be located on a road somewhere deep in rural Puerto Rico. Instead, you would want to place that billboard in a place where people with lots of disposable income will see it.

Examples of Effective Advertising

When advertising that designer clothing, you need your billboard to convey the status and prestige that comes with wearing your clothing. Instead of using a visual design that appears clunky and lacking in polish, use a visual design that comes across as sophisticated and classy.

To make your billboard extra special, you need to use the right words. For designer clothing, you wouldn’t use words such as “affordable” or “inexpensive”, you would use words such as “elegant” and “luxury”.

No matter what you are advertising, make sure that all three of those elements come together. What you should expect from billboard advertising:

  • Your billboard must be in the right spot, have the right visual design, and the right words
  • Make sure that your billboard is somewhere people can see it, and where the people who will buy your product are likely to see it
  • Ensure that the visual design is in alignment with what you are advertising
  • Make sure that you use as few words as possible, and that every word has an impact

Funny Parking Billboard

bMedia Can Assist

For Puerto Rico billboard advertising, bMedia Group has you covered. We have years of backed experience and can help you craft the right message and the winning graphic to help boost your business. Our form of advertising isn’t just effective, it is proven. Contact us today for a consultation and clarification on what to expect from billboard advertising.

unique billboard designs

Unique Billboard Designs

With the dawn of the internet, it’s amazing watching some of the most unique shares go viral. This has to be one of our favorite picks because it involves billboard advertising! Check out this truly unique billboard designs made out of snow! Some are dubbing it snow graffiti.

Have you ever been stuck in a snowstorm and started dreaming of warmer climates?  You surely have if you’ve ever spent any significant amount of time in a colder area, as it’s a common problem that everyone complains about.  Even though many people seek out tanning beds and other temporary solutions, they always daydream of warm sun and sandy beaches. But, have you ever considered that this might just be a great way to get the attention of your customers?  You might not have the budget to send them to an exclusive beach, but what about planting the idea in their head? When images fail, nature speaks!

Billboards of Snow

Cold Campaigns Can Be Cool

Mexico’s Board of Tourism was trying to attract cold people from their urban homes, and they wanted to motivate them to hop on a plane and come to support the Mexican economy.  They found quite the opportunity in the third most populated city in the US, and they took advantage of the fact that citizens of Chicago hate the long and cold winters.

During a spring snowstorm, some artists took to the streets of the city with the goal of using frozen water to spread warm thoughts.  They either packed the snow on to surfaces, or they shoveled it off.  In both cases, they made it into a message of words that were easily read by viewers.  They all discussed how warm it is in Mexico to try and inspire people to book a beach vacation to warm up their bones.

Four Noticeable Slogans

It was mostly text (not images), and the words weren’t random.  They used four specific slogans that made these unique billboard designs amazing!

1) “Take your clothes off.”

2) “Beaches with sand this white.”

3) “Mexico: Always a warm Welcome.”

4) “Come melt under the sun.”

Snow Graffiti for Attention

One thing that makes this campaign stand out is how simple these unique billboard designs were when compared to many of the high-tech ads that have been turning heads lately.  All it really took was a few guys with snow, shovels, and ladders.  They needed something to put it on (or take it off of) and plenty of creativity.  It didn’t need virtual reality, artificial intelligence, or any other technology that seems to belong in a science fiction story.

Billboard Snow Campaign

Playing to What People Want

Chicago is famous as being a place with cold and bitter winters, and that fact was absolutely necessary for this campaign.  There are many cities that occasionally see snow, but a lot of them generally have temperatures that are much more comfortable.  This could have physically been done in warmer places, but it wouldn’t have been as noticeable to the residents because they wouldn’t be bordering on the feelings of desperation for anything hot.

The Results Were Hot

This whole stunt was put on by Lapiz, which is a branch of the Leo Burnett Group.  They were working with an area artist, NosE Lanariz, to actually create the messages, and this helped them connect with the local scene.  It’s been viewed as a great use of outdoor media in an innovative fashion, and it’s a nice example of how a low-budget campaign can still have very successful results.

Taking Advantage of Other Ads

There have been plenty of ads talking about the nice weather of Mexico.  For example, just think about any commercial for Corona that you’ve ever seen.  That means this campaign was benefitting from all of those.  The image that the tourism board wanted to convey was already in the minds of customers, so it wasn’t really necessary to show it to them.  All they had to do was trigger those thoughts, and once they were pulled out of the depths of frozen minds, they were now associated with the idea of taking a trip to Mexico.

Breaking Out of Standard Media

Trying to get away from using standard media channels can be very challenging, but it can sometimes be far more successful than sticking to the same methods being used by everyone else – so it’s always worth thinking about.  This strategy can have amazing results when you have such an opportunity as they did in Chicago.

Even if you don’t have an idea this great, you can still think of innovative ways to use established forms of media.  For example, billboards can take advantage of 3D solutions, or they can integrate some sort of technology.

Have You Made It Snow on Your Customers?

Being different and unique is a great way to get a customer’s attention.  It’s made even better when it plays upon their desires to solve a problem, as it did in this case.  However, don’t make it snow just because you can.  If all you are doing is trying to be creative, you might attract attention, but it won’t necessarily increase your sales.  So make sure that when you bring the snow, you drop it on the people who are actually ready to book a flight.  If you want some feedback on your ideas, reach out to us.  We love hearing your creative plans for unique billboard designs, and we’re happy to give advice!

amazing billboard ads

Amazing Billboard Ads

We are constantly bombarded by messages enticing us to buy something. Look at a website and the next thing that pops up is an array of ads for that item from competing companies. Open your e-mail and there are full-color, animated sales flyers whether you asked for them or not. Ads come in many forms including posters, window displays, newspaper and magazine ads, t-shirts, web, and social media, but the most effective type is still in the form of amazing billboard ads

Advertising is big business. This year it topped $100 billion dollars in the USA alone. Outdoor or billboard advertising accounted for 7% of that. 

Some billboard ads appeal to certain potential clients. Others garner more attention from a different niche market. But what, exactly, makes an outdoor effective? The most amazing billboard ads follow certain designs and creative elements, and we’re giving you some intriguing information on them below. 

best types of billboards

Why are Outdoor Ads so Effective?

Billboard ads have been proven to be highly effective. Who can resist reading a big, bold billboard or a colorful ad the full length of a city bus? It’s difficult to miss an ad that covers an entire wall. 

Outdoor ads are limited only by the imagination of advertisers. Have you noticed ads in cab windows, on bus shelters, affixed to park benches?  You will find them on kiosks in shopping malls, plus trains, in airports, and even front lawns. Most commonly, however, outdoor ads occupy space nearest to roads in the form of billboards and with good reason. Every day, people commute t0 work, home, stores and more, and within that drive time, they either knowingly or unknowingly pass by a captivating billboard. 

We spend more time away from home than we do inside so it follows that outdoor signs catch our eye and lure us to buy. Still, what makes amazing billboard ads effective?

Outdoor Signs Have High Impact

Where magazine or newspaper ads have to capture a viewer to the medium, outdoor advertising requires no such invitation. It’s right there. It’s in your face. It’s part of your environment. You can’t close it like the newspaper, shut it off like the TV, or shut it down by clicking your mouse. 

You have no control over whether you view it. The longer and the more often you see it, the greater the impact.

types of outdoor ads

Outdoor Ads Grab Your Attention

Outdoor ads stand alone. They aren’t competing with other ads the way TV, internet, and newspaper ads do.

Outdoor ads are often visible from afar. They stay in your visual range for several minutes. Outdoor advertisers strive for color, movement, and creativity that make them attention-grabbing and memorable even long after you’ve seen them.

Outdoor Advertising is Surprisingly  Cost-Effective

Studies on return on investment (ROI) for outdoor billboard ads found that outdoor advertising is very cost-effective when compared with other types of advertising. The reason, again, is that they’re hard to ignore and they even subconsciously entice buying decisions. 

creative billboard ideas

Outdoor Advertising Reaches A Wide Audience

If you’re trying to reach a wide niche market, outdoor advertising is an excellent marketing platform for your brand, company, organization, or enterprise. Outdoor advertising has a broad audience. Being outdoors, businesses have the eyes of thousands of potential consumers. Many of them are hard to reach in other advertising media forms. 

Where Do People Shop? 

The short answer is: Not where they used to shop. Surveys discovered that over seventy percent of things purchased are not bought in retail centers and shopping malls. When it comes to advertising, location is crucial. Outdoor advertising is the most effective medium when it comes to making an impact on shoppers before they purchase.

Consumers Like Outdoor Ads

Ads on TV are hated! DVR companies make a  fortune on providing the viewing public with a means of ignoring ads. On the other hand, outdoor ads are actually popular with consumers. An Australian study proved that locals and tourists preferred buses with ads than those without them. Over a third of American drivers said they welcomed the distraction of billboard ads.

unique billboard ads

Outdoor Ads Combine with Other Advertising 

Outdoor advertising need not stand alone. It has been shown to combine well with other types of advertising. The result is a heightened impact on both types of ads.

Outdoor Ads Offer a Fresh Message

Thanks to modern technology, outdoor advertising gives brands and enterprises a novel, creative, attention-grabbing approach. It’s a way to reach potential consumers in an open, fresh appealing way.

Why are Billboards one of the Best Types of Outdoor Ads?

On average, people spend more than twenty hours a week in their cars. Here are some interesting statistics on commuters by state. For billboards, these drivers and their passengers are a captive audience.

Amazing billboard ads are big, bright, visually appealing, easy-to-read as you pass without undue driver distraction. Moreover, studies have shown that these messages leave a lasting visual impression.

billboard advertising effectiveness

Best Copy for Outdoor Ads

When it comes to compelling copy for an amazing billboard, you have to remember that you are competing with the driver’s smartphone, GPS, radio, and morning coffee. So, your message needs to be big, bold and easy to read in passing. It also needs to be clever but not cutesy.

A good rule of thumb in copy is six words or less. Six seconds is the usual time spent passing a billboard. Also, consider the words and their length. 

You want to get noticed but not be a distraction whether you are a traditional roadside billboard or a mobile billboard on a bus or truck side.

You’re not trying to get a response. You want to entice a potential consumer, provide information, and get your brand out there. Billboards promote products and support brand campaigns.

Best Visuals

Good visuals are big, bright, bold. They elicit a feeling from the viewer and provide a lasting memory of what they have seen for only a few seconds. Thanks to computer-aided design and vinyl sign software packages these visuals can be created effectively for both stationary and mobile billboards.

eye catching billboard ads

Outdoor Ads Faux-Pas

Not all billboards are effective. Here are some things to avoid when designing a billboard:

Ineffective Use of Color

Thanks to computer-aided design the sky’s the limit when it comes to color. Your ad must be attractive to grab the viewer’s attention and provide a lasting visual.

eye catching billboard ads

Hard-to-Read Fonts

Choose fonts carefully. Stylized fonts, curly print, thin letters are a bad choice on billboards. Aim for easy and fast reading format.

Too Much Text

As cosmetics maven, MaryKay, said of women’s makeup, “Less is more!” Avoid large chunks of text. Six words is a good rule of thumb.

Poor Placement

As with real estate, in the world of billboards placement is a major decision. Not selecting the right location can be the demise of your add no matter how effective the design. 

Amateur Design

Hire a professional. Many companies hoping to save a dollar try to use a software package to create their own billboards. The results are often poor if not disastrous. The money spent on professional billboards more than pays for itself in return on investment.

Let us help. bMedia billboards have proven customer satisfaction and results.