Sometimes it’s the craziest ideas that produce the most effective results, especially in the world of marketing. There’s no quicker way to grab someone’s attention than to catch them off guard and to do something original. As such, we wanted to share a couple of our favorite outside the box marketing ideas from different companies around the world.
Perhaps these examples will help to spark some fresh marketing ideas for your new campaigns in 2020. Marketing is continuing to evolve and with more dollars spent on advertising and innovative initiatives, it’s important to stand out among the crowd.
Target’s Hotel Light Show
Some of the best outside of the box marketing ideas come from visual aids. What do you do when a billboard just isn’t big enough? Target decided to get creative in order to construct a giant physical multimedia advertisement. By renting out all of the street-facing rooms in Manhattan’s Standard Hotel, opening up their curtains, and projecting bright lights, a large interactive and dynamic ad was created. While similar in for all intents and purposes to a billboard, this giant outside the box display also featured live dancers in each of the rooms as well as DJ orchestrated score.
This fascinating and incredibly intricate display manages to play around with the concept and ideas behind successful billboard campaigns while not being held back by the constraints of the medium.
Local Radio Station Gives Away Air Guitars
Everybody loves free stuff. There’s nothing like putting your brand on a bunch of cheap merchandise and giving it away in order to keep people thinking about your message. It’s a great way to spark fresh marketing ideas. In fact, these types of outside of the box marketing ideas and campaigns are usually very successful, if a bit costly. When a rock station in Glasglow, Scotland decided to try a promotional give away of their own, they figured they’d cut costs a bit.
The humor and cheekiness of this ad is designed to catch people off guard and inspire them to tell their friends. Indeed, the creators of the ad were successful as soon their displays of this outside the box marketing idea were being shared all over the world through various social media platforms.
Trueblood – Free Wooden Stakes
In the same vein as the last campaign, this campaign also seeks to raise buzz by giving out free stuff. Also, much like the last campaign, it subverts the actual manufacturing aspect of such a campaign in a clever and unexpected way. As fresh marketing ideas go, this one takes the cake. Using pop culture and a spinoff a widely viewed television show.
While not actually providing anything of use to passersby, this crazy marketing ad manages to trigger the animation of passersby and still manages to create the same positive feeling associated with receiving free stuff.
Eat Mor Chikin At Chick-Fil-A
It’s likely you’ve probably seen one of these billboards at one time. However, this innovative marketing campaign goes beyond a single billboard and has actually been running since 1995. This series of ads featuring cows making their own signs and billboards promoting the increased consumption of chicken always feature physical cow props and a stark black and red on white color scheme. The consistency and number of these ads are what propel them past being a simple one-off billboard and make them a larger overarching campaign.
Chick-Fil-A’s history is an interesting note in that of the history of billboards as well. While their competitors were building their brands through commercials, Chick-Fil-A’s innovative marketing ideas brought the chain enough success on a much smaller budget.
Hack the World in Watch Dogs
Other outside of the box marketing ideas is a little more interactive. Whether it’s films or games, launching a new IP is a tough business and carries a lot of risks. So when Ubisoft decided a videogame title from a new IP, they knew they needed an effective marketing campaign to sell people on the idea.
Watch Dogs is a game in which the protagonist uses their smartphone to hack into the world around them, changing streetlight colors and even stealing cars. In tune with this concept, Ubisoft ran a marketing campaign based out of a mobile phone retailer. The campaign consisted of staged public stunts in which volunteers were told that their phones were capable of doing such things as turning on and off the lights inside of the store.
By allowing an audience to experience some of the gameplay in real life, and share this experience across social networks, Watch Dogs soon became an underdog darling of the video gaming world up to unto its release.
Bedroom Satisfaction by Ikea
Sex sells. Many who think about outside of the box marketing ideas usually begin by selecting a theme for their marketing campaigns. Much of what is at play in marketing campaigns appeal to one of the following:
- Pop Culture
So when Ikea selected its newest marketing initiatives, launched in March 2019, they decided to roll with humor mixed with a bit of pop culture. The Kama Sutra is a well-known guide to intimate positions in the bedroom. Ikea’s play was to recreate the same guidelines for their bedroom furniture. Indeed, it sparked a wide reaction and allowed simple furniture arrangements to trend virally.
The guide talks about ideal bedroom layouts for bedframes and side tables. As far as sexual innuendos go, Ikea definitely took the cake for fresh marketing ideas in 2019. Showcasing furniture that appeals to a sense of humor isn’t just great for converting new business, it also helps to drive brand recognition and deliver a solid following. In a digital age, it’s important to continue building online tribes and allow reshares and word-of-mouth marketing really drives results.
As you can see whether it’s using humor in advertising or crazy marketing ideas, making an impression is what counts when it comes to any form of media, whether digital, print or our personal favorite, outdoor media. For better marketing campaigns that have been proven to convert more business, choose a recognized Puerto Rico outdoor marketing company.