Worlds Largest Billboard

Largest Billboard in the World

It’s been a big year for Ford, in more ways than one! In February, the vehicle company unveiled a record-breaking billboard in Madrid, Spain. The installation featured an advertisement for the new Ford EcoSport SUV, but that wasn’t what made it such a huge deal.

The billboard measured approximately 56,672 square feet square feet, making it the worlds largest billboard.

For one month, the advertisement proudly inspired Madrid with the bold statement, “Life is out there. Are you?”

It was awarded the official Guinness World Record for Worlds Largest Billboard soon after installation. The previous record had been set four years prior, in 2014.

Largest Billboard in the World

Ford Sweeps Worlds Largest Billboard Record

An official Guinness Records judge confirmed the measurements in February and certified the EcoSport installation as the record-holder for worlds largest billboard.

Engineers mounted the billboard on the front of the magnificent Edificio España in Madrid. The building is the eighth tallest in all of Madrid. It accommodated the huge billboard — which was the size equivalent of 20 tennis courts– for most of February. Engineers removed the 4,409-pound billboard at the end of the month. However, all that effort wasn’t wasted. Ford then donated all materials used on the billboard to the Apascovi Foundation.  The foundation is renowned as an employment center for people with disabilities. The center will repurpose all donated materials used in the construction of the worlds largest billboard, giving the achievement a second life.

The decision to design the largest billboard in the world which was enough to sweep the Guinness World Record was inspired by Ford’s famous tagline, “Go Further.” In tandem with the unveiling of their new EcoSport SUV in the European market, Ford decided to take their famed motto literally. The company aimed to “go further” figuratively and literally. In fact, Ford went further than the previous record holder by over 2,000 feet.

Choosing the Building

The Edificio España is one of the most iconic buildings in Madrid. It was finished in 1953 and is a stunning neo-baroque building.

It also was a record-holder in its own right, reigning as Madrid’s tallest building until 1957 when it was overtaken by the Torre de Madrid.The Ford billboard wrapped around the impressive facade of the building.

It has stood empty for several years, with plans for the enormous structure to be refurbished into a luxury hotel with 650 rooms in 2019.

Breaking the Previous Record

Although Ford wanted to advertise its brand new EcoSport SUV, it also wanted to beat the previous record holder. Surprisingly, however, the record wasn’t held by an automotive competitor. Instead, Ford found itself competing against popular electronics maker LG.

The LG cell phone company partnered with King Khaled International Airport in Saudi Arabia to build the previous record-holding billboard.

It was unveiled at the airport in Dhahran in 2014. An official Guinness World Record judge then certified the amazing feat.

LG’s billboard took an incredibly long time to commission and build. Engineers constructed the previous worlds largest billboard over three months. Construction took nearly 12,000 labor hours. When the billboard was finally erected, its official measurement was 32,291 square feet. The Ford billboard towers over the Dhahran installation by over 2,604 square feet.

Who Will Be Next?

Competition in the auto industry is particularly fierce.

Advertising experts agree that the next record seeker looking for bragging rights on the worlds largest billboard will most likely come from one of Ford’s competitors.

Billboard wars in the auto industry are particularly fierce and common. Several have made headlines, such as the decade-long billboard war between automakers BMW and Audi. It wouldn’t surprise anyone if either of the two auto titans decided to try for the record next.

However, the American auto manufacturer can be proud to hold the largest billboard in the world record for at least a few years. Particularly in a time of reorganization for the company, the achievement is incredibly important.

Successful Billboards Around the World

Successful Billboards Around The World

Not all billboards are created equal.

The market and the audience of certain billboards must be taken into careful consideration in order to maximize their effectiveness. Because of this, billboards around the world are designed in different ways and seek to capture different audiences. We’ve compiled some examples of different successful billboards across the world and how they attempt to reach out to their respective audiences.

Asia

Successful Billboard Japan

Location: Japan

Billboard: Mt. Fuji’s Litter

Perhaps the most interesting aspect of this billboard is that it technically isn’t a billboard. Sure, it has the frame and structure of a successful billboard- but it’s missing the actual content of a billboard. Of course, the position and intended viewing angle of the board attempts to turn Mt. Fuji- as in the actual Mt. Fuji itself, not a drawing or a recreation of it, into the content. Given the cultural significance and sheer recognition of Mt. Fuji to its target audience, the effect is substantial.

Qik Billboard

Location: Philippines

Billboard: Skype Qik Live

Mobile devices and social media are huge in Asia. Whether it be a mobile game, the hottest new trending app, or just chatting with friends- the smartphone is a gateway into a world of almost endless entertainment. This company created a billboard which allows mall goers to record themselves on a nearby mobile phone installation and have their clip appear on the ad. This manages to make physical advertising media relevant to the many enthusiastic smartphone users in Manila.


Europe

England Broken Billboard

Location: England

Billboard: Broken Screen

How many times have you interacted with a person, only to see that have them pull out their phone and noticed that it was broken or that the glass was “spidered”? Usually this is pretty noticeable and just as disconcerting. By replicating this effect on the billboard, it catches the viewer’s attention and reminds them of their broken phone screen if they have one.

Denmark Ocean Levels Billboard

Location: Denmark

Billboard: Rising Ocean Levels

This one is interesting as the viewer has to see this billboard multiple times at different points in the day to get the full effect. Basically the awning on top of this billboard is supposed to cast a shadow- the shadow that is cast will change depending on the sun’s relation to the billboard. As the sun moves throughout the day the shadow will change in accordance, making it seem as if the water line on the board is moving upwards. Given that Denmark exists next to the Atlantic, rising ocean levels actually do affect them as they change the shoreline of the country.


North America

Adam Ruins Everything Billboard

Location: USA

Billboard: Adam Ruins Everything

Anyone who has spent long enough time on Facebook has probably seen a video snippet of Adam Ruins Everything, a new series dedicated towards dispelling half-truths and common misconceptions. While one can imagine that such an “in your face” ad might not be incredibly popular with all Americans, there’s no doubt that it’s effective in attracting the attention of its home audience.

Silberman's Fitness Billboard

Location: USA

Billboards: Silberman’s Fitness Center

Obesity is currently an issue which many Americans are confronted with. The US has some of the highest obesity rates across all countries. This ad is very relevant for its home market and does its best to grab the attention of obese Americans who are looking to slim down.


South America

Clean Air Billboard

Location: Peru

Billboard: Clean Air

The city of Lima located in Peru was estimated to have the highest pollution levels in all of South America back in 2012. This billboard was created in response- a billboard which actually takes the surrounding polluted air and purifies it, spitting back out fresh air. Since this billboard has gone up, the city has experienced a 50% reduction in pollution. As one can imagine, it was incredibly well received by it’s target audience due to the fact that it actively improved their lives.

Amphibious Billboard

Location: Argentina

Billboard: Amphibious

Who said billboards needed to be roadside? These billboards can be found either on the beachside, or out in the water themselves. Given that South America is known for its fair share of beautiful beaches, it only makes sense to play up to the region’s natural strengths and advertise in popular beach spots.


Australia

Porsche Billboard Advertisement

Location: Melbourne

Billboard: Porsche Ads

If you have enough money and the inclination to buy a Porsche, you probably feel good about the purchase and enjoy it when other people notice your car. The Porsche company itself understands this and put up an ad in Melbourne that can tell when a Porsche is approaching. The ad calls out Porsche drivers and compliments them on their car, making them feel good and adding a little bit of additional value to their purchase.

Cannon Safety Inspector Billboard

Location: Perth

Billboard: Cannon Safety Inspector

Finding the right person for the job can be tough, especially when the person you need has to have an incredibly specific and obscure skillset. This billboard put up in Perth might not be the fanciest, but is still entertaining and effective. The imagery gives off sentiment that would feel at home in a “Monty Python” skit, appealing to the sensibilities and humor of Australians.

Digital Billboards vs Traditional Billboards

Digital Billboards vs Traditional Billboards

With the changing technology behind billboard advertising options, potential advertisers have a tough choice ahead of them. Does it make more sense to invest in a prime spot on an LED digital billboard, or purchase a traditional static display? Are all the bells and whistles necessary to increase your customer base, or is the basic idea behind a billboard enough for a company to see a return on their investment?

The truth is, both types of billboards have great merits. It depends on the prospective clients of the company, the placement of the board and the budget for advertising. With these factors, a traditional static billboard may prove more effective, or vice versa.

Digital Billboard Advertising

Attracting Clientele With Digital Billboards vs. Traditional Billboards

Digital billboards open up a world of options for changing screens, special effects, stopwatches and other features. The options for these extra frills are pretty limited on a traditional billboard. Companies attempting to capture their target audience should definitely consider this. For example, a younger demographic will have a shorter attention span for advertising, as studies on commercials and ads have revealed.

The 8 second slots on a 64 second loop that digital billboards have may be the perfect way to keep the message short and sweet. It will catch the eye without giving the viewer the chance to be dismissed.

However, older travelers are used to looking at billboards as a way to break up the monotony of the road. You’re more likely to snag the attention of an older demographic, plus they will have a chance to see the billboard clearly as they approach it before the screen changes. Depending on the age of your prospective client, this may be an important factor in the decision process!

Digital Billboard Outdoor Media

Placement Decisions in Digital vs. Traditional Billboards

Just as prospective customers are important to consider when examining advertising options, placement is key. While it may seem like a great idea to invest in a fast- moving digital billboard with all the bells and whistles, take a moment to decide on whether the location will work best for this approach.

The prime spot for a billboard to be located in? Where there’s a captive audience.

High traffic areas, where bumper to bumper traffic or frequent stop lights creates captive audiences, as do long stretches of road through the country with little else to look at.

Consider both locations. A frustrated individual caught in bumper to bumper traffic might find irritation receding with visual interest and something else to focus on. An LED digital billboard can offer this. However, an advertisement that stays static as a driver approaches may be appropriate for a highway billboard. After all, a restaurant or retail location off a nondescript exit doesn’t want a driver to miss seeing their ad when the screen changes!

Using Digital Billboards

Budget Decisions for Digital vs. Traditional Billboards

For obvious reasons, LED and digital advertising with its various effects might cost more than a traditional billboard. Although placement and style will also affect the cost, it’s important for a company to ensure the addition of this expense makes sense for the company.

If the company draws in more clients through strategically placed advertisements, investing in the best of the best in this segment makes sense.

However, if word of mouth and repeat clientele brings in more income for your business, a traditional approach may make more sense!

Digital Billboards vs. Traditional Billboards

The truth is, both styles of advertisement have valuable merits for a company to consider. Slight nuances in company marketing goals reveal which style will make more sense on an individual basis. Bottom line, strategic advertisement will improve your bottom line no matter which style you wind up selecting!

Why Use Billboards to Advertise

Why Use Billboards to Advertise?

The billboard is a tried and true marketing tool. Archaeologists have found evidence of “ancient billboards” that date back thousands of years. They’re such a common part of life that they are easy to take for granted. But if you’re planning an advertising strategy, you can’t look past this firmly established option.

Billboards aren’t still in use because of habit alone; they’re in use because they get results. The fundamental concepts behind the billboard are still sound, and innovations have opened up new ways to use billboards for advertising purposes. Let’s look at some of the unique advantages that billboards offer over other marketing tools.

Digital Billboards

Billboards allow geographically targeted marketing.

One of the most important things to consider when crafting a marketing strategy is your target audience. You want to make sure that you’re getting your message in front of the right people. If you have brick and mortar location or a relatively limited service area, then you don’t want to waste money on ads that target people outside your area. You also want to make sure that the people in your service area hear your message. Billboards allow you to succeed on both counts.

When you put your message on a billboard, you know where people will be when they see your message. You can look at the road the billboard is on and get a good idea of where people will be coming from and going to when they see your message.

Black and White Billboards

Repetition drills in certain messages.

Some messages are better for billboards than others. People drive by billboards regularly, but they tend to go by them quickly unless the area is known for especially heavy traffic. Messages that are easy to digest and actionable are especially effective. A study asked people to discuss their engagement with billboards. Let’s look at their answers.

On a roadside billboard, have you ever…

Billboard Advertising Stats
Notice that simple, clear, and actionable information had the biggest impact. Billboards work on an almost subconscious level, their message sinking in as people drive past them day after day. Messages that are witty, time-sensitive, or related to immediate needs all have an especially big impact on drivers.

Billboards capture one of the few captive audiences left.

Today people are inundated with advertising from the moment they wake up until their head hits the pillow at night. But people also have more ways to avoid engaging with ads, when ads come on TV they look at their phone, and they can use programs to block ads from their phone. In this sort of environment, how do you make sure that people actually pay attention to your ads?

There is one place where people have to keep their eyes on the world around them, and that’s when they’re in their car. If you really want people to pay attention to your ad you need to catch them when they’re stuck in traffic. Strategically placed billboards with the right outdoor advertising ideas allow you to do just this.

Drivers See Billboards

Time the average American spend driving:

  • 17,600 minutes per year
  • 48 minutes per day

That’s 48 minutes a day where people are staring out the front window of their vehicle. Beyond that, it’s time when they might be thinking about your message. After drivers see your message, they will have the rest of their drive to process it. And this can happen every time they drive past your billboard!

Digital billboards have opened new avenues.

Many people underestimate the power of billboards because their perception of the medium is stuck in the past. Digital billboards have brought this advertising tool into the 21st century, allowing billboards to take full advantage of the latest technology.

Instead of using one permanent image, digital billboards are essentially large computer screens that can be programmed to display messages in a range of innovative ways. Things can be as simple as switching between images periodically so that multiple advertisers can cut costs by sharing a single billboard, or they can get more complex by utilizing animation and real-time updates.

Billboard Effectiveness

People who can recall seeing a digital ad in the last month:

  • Place-based: 70%
  • Online: 43%

These figures were taken from a study based on self-reporting, but there is still a clear takeaway. When people see a message in person, they’re more likely to recall it then when they see it online.

Billboard advertising stands above the rest.

Billboards occupy a unique place in the advertising landscape because of their physical presence. They aren’t ephemeral like radio, TV, and internet advertising. They stand on the side of the road, their message emblazoned across a giant canvas. There is a power in the billboard that can’t be recreated using any other advertising tool.

Billboard advertising isn’t a magic solution to every marketing need, but when used correctly it can do things that no other method can. If you have a clear and actionable message that you want to convey to a captive audience, then a billboard might be just the thing you need.

bMedia Lamar

bMedia Acquires Lamar’s Billboard Assets in Puerto Rico

Lamar Advertising, one of the largest outdoor advertising companies with just under 350,000 displays in both the USA and Canada, have sold all their Puerto Rican assets to bMedia Group as of Monday, April 16th. The local Puerto Rican owned company will now increase their number of billboards by 180 this week, while Lamar Advertising formally exits the island market.

bMedia is owned by two young, local entrepreneurs, Juanchi Casillas and Héctor Horta. The company has always focused on strong visual impact locations for their billboards across Puerto Rico and this acquisition continues that mission. bMedia Group is the leading local outdoor media company on the island.

The founding partners of this exciting new step forward had this to say about the acquisition:

Thanks to the support of all of our clients and our excellent work team, we have evolved and kept at the forefront of market trends and needs through acquisitions like this one, which have proven to be extremely positive for the industry and the economy of our [island,]” said Héctor Horta, founding partner of bMedia.

As a young entrepreneur, I’m proud to be able to materialize this great strategic acquisition as it fulfills our objective of continuing to contribute to the economic development of the [island] and in turn, allows us to continue solidifying the outdoor advertising industry,” said Juanchi Casillas, also a founding partner of bMedia.

Lamar’s media assets further complement our bMedia offering, hence providing our clients with an outdoor media network that will allow them to communicate with their consumers more effectively,” Casillas said.

Learn more about bMedia Group.

 

Toyota Climbable Billboard

Toyota Billboard – A Climbable Billboard

A good advertisement is not just about pushing a product- it’s about solving a problem. After all, at the core of strong businesses is the desire to change the world in some fashion, not just to make money. When an advertisement comes along and is able to challenge the way its audience sees the world, it promotes the vision of its company. An example of such an ad can be found in the form of an innovative campaign run by Toyota some time back.

Toyota Billboard

The Climbable Billboard – What Is It?

There are multiple layers to this advertisement. First, an incredibly large amount of billboard space was bought depicting the vehicle in front of a cliff face. This works on a traditional billboard level, as the car in front of the cliff is supposed to evoke a feeling of wonder and adventure- all normal stuff for a car ad.

You know those artificial rock walls that can be found inside of recreational sports centers? Something similar to that was created for a billboard advertising the new Toyota RAV4 Hybrid.

While parts of this advertisement indeed resemble your average billboard, don’t be so easily fooled. Unlike your usual billboard with faux 3D elements, the rocks on this billboard are designed to handle the weight of a human body and are fully climbable. The height of this artificial rock wall clocks in at a dizzying a 120ft.

Three professional rock climbers and one brave amatuer climber took on the trial to scale the side of this wall, surrounded on all sides by the towering skyscrapers of New York’s Time Square. Each of the climbers demonstrated their climbing technique to amazed onlookers in real time, encouraging them to go out and seek adventures of their own.

Billboard Toyota

Who’s Behind The Ad?

The ad agency responsible for this campaign is none other than the LA branch of the famed Saatchi & Saatchi. Despite being based out of Los Angeles, they decided the best spot for such a large and innovative campaign would be New York’s Time Square, which has been home to some of the most creative (and expensive) physical media ads over the years.

It was here in Times Square that Saatchi LA were not only able to capture the attention of the denizens of New York, but the entire world as reports of the impressive campaign spread across the internet through articles such as this one.

What Were The Results?

Toyota New York Billboard

The ad itself stood as the largest outdoor climbing wall ever built in New York city, earning itself a record which will certainly give New Yorkers and record buffs a reason to remember it for quite some time. However in terms of pure fiscal results- the sales of the Toyota RAV4 hybrid in 2016 and 2017 have shot up in comparison to previous years. It’s annual sales figures for 2016, the year in which the ad aired, were the highest in the vehicle’s history.

The campaign was bold enough that famed advertising publication, Adweek, suggested that such an ad may have “redefined the billboard.”

Toyota’s commitment to the message behind their lines of outdoor SUVs was conveyed through the passion that was put into this ad. Given the increased sales figures, it’s only safe to assume that this passion was properly conveyed and inspired many to go on adventures of their own.

For More Outside the Box Marketing Ideas Click Here.

Outside the Box Marketing Ideas

Outside the Box Marketing Ideas

Sometimes it’s the craziest ideas that produce the most effective results, especially in the world of marketing. There’s no quicker way to grab someone’s attention than to catch them off guard and to do something original. As such, we wanted to share a couple of our favorite outside the box marketing ideas from different companies around the world.

Target’s Hotel Light Show

Crazy Target Marketing Idea

What do you do when a billboard just isn’t big enough? Target decided to get creative in order to construct a giant physical multimedia advertisement. By renting out all of the street facing rooms in Manhattan’s Standard Hotel, opening up their curtains, and projecting bright lights, a large interactive and dynamic ad was created. While similar in for all intents and purposes to a billboard, this giant outside the box display also featured live dancers in each of the rooms as well as DJ orchestrated score.

This fascinating and incredibly intricate display manages to play around with the concept and ideas behind successful billboard campaigns while not being held back by the constraints of the medium.

Local Radio Station Gives Away Air Guitars

Free Air Guitar Advertisement

Everybody loves free stuff. There’s nothing like putting your brand on a bunch of cheap merchandise and giving it away in order to keep people thinking about your message. These types of marketing campaigns are usually very successful, if a bit costly. When a rock station in Glasglow, Scotland decided to try a promotional give away of their own, they figured they’d cut costs a bit.

The humor and cheekiness of this ad is designed to catch people off guard and inspire them to tell their friends. Indeed, the creators of the ad were successful as soon their displays of this outside the box marketing idea were being shared all over the world through various social media platforms.

Trueblood – Free Wooden Stakes

Trueblood Crazy Marketing Idea

In the same vein as the last campaign, this campaign also seeks to raise buzz through giving out free stuff. Also much like the last campaign, it subverts the actual manufacturing aspect of such a campaign in a clever and unexpected way.

While not actually providing anything of use to passersby, this crazy marketing ad manages to trigger the animation of passersby and still manages to create the same positive feeling associated with receiving free stuff.

Eat Mor Chikin At Chick-Fil-A

Chick Fil A Billboard

It’s likely you’ve probably seen one of these billboards at one time. However, this marketing campaign goes beyond a single billboard and has actually been running since 1995. This series of ads featuring cows making their own signs and billboards promoting the increased consumption of chicken always feature physical cow props and a stark black and red on white color scheme. The consistency and number of these ads are what propels them past being simple one off billboards and make them a larger overarching campaign.

Chick-Fil-A’s history is an interesting note in that of the history of billboards as well. While their competitors were building their brands through commercials, Chick-Fil-A’s innovative billboard campaign brought it enough success on a much smaller budget.

Hack the World in Watch Dogs

Hack the World Watchdogs Ad

Whether it’s films or games, launching a new IP is tough business and carries a lot of risk. So when Ubisoft decided a videogame title from a new IP, they knew they needed an effective marketing campaign to sell people on the idea.

Watch Dogs is a game in which the protagonist uses their smartphone to hack into the world around them, changing streetlight colors and even stealing cars. In tune with this concept, Ubisoft ran a marketing campaign based out of a mobile phone retailer. The campaign consisted of staged public stunts in which volunteers were told that their phones were capable of doing such things as turning on and off the lights inside of the store.

By allowing an audience to experience some of the gameplay in real life, and share this experience across social networks, Watch Dogs soon became an underdog darling of the video gaming world up to unto its release.

As you can see whether it’s using humor in advertising or crazy marketing ideas, making an impression is what counts when it comes to outdoor media.

The Best 3D Billboards

Especially in our era of digital media, advertisements which utilizes real-life 3D space are often overlooked by creative agencies. Billboards offer advantages and freedom that other mediums such as banner ads won’t be able to compete with. Here are some of the best and most creative examples of 3D billboards from a variety of companies and industries.

Donatos Pizza

Donatos 3D Billboard

The most impressive part of this billboard is the fact that they’ve actually teamed up with another advertisement. Consumers are used to advertisements competing with each other, each in their own little separate pieces of the world. When two advertisements end up crossing paths like this the result is an unusual but unique synergy which ends up benefitting.

It doesn’t stop here though, Donatos has actually teamed up to do similar ads for their pizza with other brands. The fact that they were able to coordinate this level of cross promotion not just once, but multiple times, is astounding.

Hairclub

Hair Club 3D Billboard

Compared to some of the other selections on our list, this ad doesn’t necessarily push the boundaries of what can be done with 3D billboards. Compared to lavish and impressive set pieces on some of the other billboards, this ad’s simplicity shows that creating an effective 3D billboard doesn’t necessarily require a huge budget.

Quitplan

Quit Plan 3D Billboard

If one were to take a moment to really look at the actual graphics of the billboard, they would quickly realize that it is comprised entirely of some plain text on top of a colored background. It seems like a lot more is going on here thanks to the 3D cigarette butt under the sign, but this billboard is the picture of simplicity. The majority of the ad is actually in the cigarette butt itself- the sign conveys the information it needs to convey but the eye is naturally drawn to the cigarette due to the contrasting light color compared to the billboard.

Galavant

Galavant 3D Billboard

Cars and planes “breaking through” the billboard are a commonly recurring theme when you look at many 3D billboards. A horse however is a new spin on the old formula. While the visual interest and excitement of something approaching the audience is still there, the horse, night, and fantasy environment aren’t something people are as used to seeing and make it stand out.

Fallsview Casino

Fallsview 3D Billboard

There’s a certain magic about big things that shouldn’t be big and small things that shouldn’t be small. When we end up seeing something that isn’t the size we’ve come to expect, it invokes a sense of wonder and giddy. This concept is used frequently in film and many amusement parks to great measure. Thus, the concept of making a giant ad out of a small commonplace object does well to capitalize on this idea.

The Peanuts Movie

Peanuts Movie 3D Billboard

While most other “crashing through the billboard” ads simply stick out the front of a thing, this one goes a step further and actually makes it appear to destroy the ad. Similar types of ads also don’t usually have a good reason for the subject of the ad to be coming out the front- what is it moving towards? Those familiar with The Peanuts series of comics and cartoon shorts though will recognize this billboard as a small recreation of one of the more famous strips. Even for those not familiar with the brand, it’s still visually interesting and does a good job of conveying a sense of excitement about the movie.

Absolut

Absolut 3D Billboard

Ever gone to a furniture store just to get inspiration from how they’ve set up their mockup living spaces? There’s something cool about seeing dioramas, how perfect and frozen in time they appear to be. This Absolut ad invokes the same spirit while also adding in a different layer of visual interest, the 90 degree angle of the furniture.

Much like a piece of art conceived by MC Escher, the rules of gravity just don’t seem to work the same way on this ad. Drivers will inevitably be drawn to the piece out of curiosity and wonder, thus inadvertently exposing themselves to the Absolut brand.

Nike Unicef Treadmill Billboard

The Best Interactive Billboard Campaigns

The best way to have consumers remember and form a connection with your brand is to have them interact with it directly. Some examples of this would be providing the consumer with a positive customer experience inside a retail outlet or by hosting a some sort of competition involving your brand. However, with a bit of creativity and the right marketing team, you can get consumers to interact with your brand through the medium of billboards. We’ve collected a list of some of the most inspiring ones that have caught our attention.

L&P Summer Swag

L&P Summer Swag

The biggest obstacle when it comes to interactive billboard is the interactive part. What is the billboard supposed to interact with and how does it interact with that thing? The goal is often to get consumers to interact with the billboard, but in order to do so the proper motivation must be in place. There has to be some sort of reward that one can gain from taking an action.

While similar in concept to the Burt’s Bees ad we’ve covered previously, New Zealand soda company L&P goes a step further by upping consumer motivation with better rewards.

This L&P billboard gives everyone who interacts with it a free wearable merchandise. On top of being an effective ad, the merchandise provided by the billboard continues to remind the consumer of the brand.

Nike’s UNICEF Treadmill Billboard

Nike Unicef Treadmill Billboard

Many interactive billboards generally rely on the use of an app or website which can be accessed from a smartphone. This billboard however is powered by your feet! And legs. And rest of your body.

Nike teamed up with UNICEF in order to publicize a 10k run in Argentina, they partnered up with while also spreading philanthropy. They set up a three dimensional billboard that was linked up to a treadmill. The treadmill would track the distance run and send the information back to the billboard, which would display the number

The piece that ties everything together is the motivation given to the audience. For every kilometer run, Nike promised to donate a set amount of money to UNICEF. Given the billboard’s timing right before Nike’s 10k, preparing for the run using this billboard’s treadmill would directly end up helping others in need.

Bustop’s Naughty Peekaboo

Bustop Naught Billboard

From Marilyn Monroe’s famous sewer grate picture to countless cartoon chases, the concept of a skirt accidentally being lifted up by the wind has proven itself a truly timeless gag. Unlike Marilyn Monroe however, lingerie company Bustop actually wants you to see what’s under their skirt.

This clever ad relies on the wind to blow up a physical over sized skirt placed on the billboard. While it might seem a little counter-intuitive and over reliant on weather conditions, it is actually more reliable than it looks. Districts densely packed with tall buildings will often act as wind tunnels, increasing the speed at which the wind passes. Placed in the right spot, this ad will do its job consistently and with style.

Prigat Smile Stations

Best Interactive Billboard Campaigns

When you’re having a bad day, sometimes all it takes is a kind word in order to make you feel a bit better. Whether it’s a compliment from a stranger or a joke made by a friend, a small amount of joy goes a long way. Israeli juice company Prigat teamed up with famed branding firm Publicis in order to test out this concept and spread some happiness.

These billboards, dubbed “Smile Stations” by Prigat, were set up in train stations dotting Israel. The idea for the smile stations were to have an interactive billboard which provided amusing or uplifting content to anyone who passed by. Instead of just having the billboard spout inane, cookie cutter compliments, Publicis and Prigat instead decided to let consumers create the content themselves.

People who liked Prigat’s page on Facebook were invited to post content with the intention of making the reader smile. This content was then sent to the smile stations for passerby to see and interact with. If someone looking at the billboard enjoyed the content, they would be able to hit a physical Facebook “like” button on the smile station which would then capture their expression.