Sometimes it’s the craziest ideas that produce the most effective results, especially in the world of marketing. There’s no quicker way to grab someone’s attention than to catch them off guard and to do something original. As such, we wanted to share a couple of our favorite outside the box marketing ideas from different companies around the world.
Target’s Hotel Light Show
What do you do when a billboard just isn’t big enough? Target decided to get creative in order to construct a giant physical multimedia advertisement. By renting out all of the street facing rooms in Manhattan’s Standard Hotel, opening up their curtains, and projecting bright lights, a large interactive and dynamic ad was created. While similar in for all intents and purposes to a billboard, this giant outside the box display also featured live dancers in each of the rooms as well as DJ orchestrated score.
This fascinating and incredibly intricate display manages to play around with the concept and ideas behind successful billboard campaigns while not being held back by the constraints of the medium.
Local Radio Station Gives Away Air Guitars
Everybody loves free stuff. There’s nothing like putting your brand on a bunch of cheap merchandise and giving it away in order to keep people thinking about your message. These types of marketing campaigns are usually very successful, if a bit costly. When a rock station in Glasglow, Scotland decided to try a promotional give away of their own, they figured they’d cut costs a bit.
The humor and cheekiness of this ad is designed to catch people off guard and inspire them to tell their friends. Indeed, the creators of the ad were successful as soon their displays of this outside the box marketing idea were being shared all over the world through various social media platforms.
Trueblood – Free Wooden Stakes
In the same vein as the last campaign, this campaign also seeks to raise buzz through giving out free stuff. Also much like the last campaign, it subverts the actual manufacturing aspect of such a campaign in a clever and unexpected way.
While not actually providing anything of use to passersby, this crazy marketing ad manages to trigger the animation of passersby and still manages to create the same positive feeling associated with receiving free stuff.
Eat Mor Chikin At Chick-Fil-A
It’s likely you’ve probably seen one of these billboards at one time. However, this marketing campaign goes beyond a single billboard and has actually been running since 1995. This series of ads featuring cows making their own signs and billboards promoting the increased consumption of chicken always feature physical cow props and a stark black and red on white color scheme. The consistency and number of these ads are what propels them past being simple one off billboards and make them a larger overarching campaign.
Chick-Fil-A’s history is an interesting note in that of the history of billboards as well. While their competitors were building their brands through commercials, Chick-Fil-A’s innovative billboard campaign brought it enough success on a much smaller budget.
Hack the World in Watch Dogs
Whether it’s films or games, launching a new IP is tough business and carries a lot of risk. So when Ubisoft decided a videogame title from a new IP, they knew they needed an effective marketing campaign to sell people on the idea.
Watch Dogs is a game in which the protagonist uses their smartphone to hack into the world around them, changing streetlight colors and even stealing cars. In tune with this concept, Ubisoft ran a marketing campaign based out of a mobile phone retailer. The campaign consisted of staged public stunts in which volunteers were told that their phones were capable of doing such things as turning on and off the lights inside of the store.
By allowing an audience to experience some of the gameplay in real life, and share this experience across social networks, Watch Dogs soon became an underdog darling of the video gaming world up to unto its release.
As you can see whether it’s using humor in advertising or crazy marketing ideas, making an impression is what counts when it comes to outdoor media.