Today, digital advertising is dominating all other forms of advertising, and it looks like that trend is only going to continue. Traditional advertising continues to remain an important aspect of the advertising landscape, though, and that’s because traditional advertising is able to reach people in ways that digital advertisements can’t.
Traditional advertising is falling away and making room for digital advertising. Digital advertisements have become an increasingly popular form of advertising, because they are able to reach many people, in a shorter period of time.
While traditional advertising is falling away, that doesn’t mean that traditional advertising is dead. Far from it, in fact, since billboards not only remain popular, but advertisers are spending even more money on the medium then they were decades ago.
To understand the billboard industry it’s important to understand what makes billboards a unique and distinct advertising medium, as well as how the current advertising landscape has transformed billboards. bMedia is answering a question we often receive: why is billboard advertising important?
What Is Billboard Advertising?
Billboard advertisements are large advertisements that are found outdoors. In these advertisements, there tends to be a combination of words and images. Words and images are some of the most powerful tools in an advertiser’s arsenal, and when you combine the two, you are able to create advertisements that are engaging and compelling.
If you go back to the middle of the 19th-century, you’ll find billboards. There weren’t very many of them, but the medium did exist, and advertisers were experimenting with variations and its effectiveness. It wasn’t until the 20th-century that billboards became one of the most popular advertising mediums available.
In the 20th-century, the Ford Model T became available. Many people purchased their own Model T, and began driving it across the cities and around the country. As the number of automobiles on the road increased, highways were created.
When these highways were created, billboard advertising really took off. Nobody likes driving for hours and hours, with nothing to see or do. This being the case, and since there was just so much space that could be used to house billboard advertisements, billboard advertisements became a very common fixture of highway roads.
As the years passed, though, the regulations for billboards tightened, and fewer billboards could be placed along those roads and highways. However, these regulations didn’t lessen the presence of billboard advertisements, though, and the medium remained popular throughout the twentieth century and continues to remain popular
What made billboards unique, was their large size, and the way that they merged visuals and words. What made billboards important, was the fact that they engaged audiences. Visuals and words naturally lead to something that is distinct and unique.
When you combine those qualities with the fact that billboards are placed on highways and roads, and that the automobile continues to be the primary medium of transportation, you get an advertising medium that is able to reach large amounts of people with ease.
What Is Digital Advertising?
As the digital world continues to develop and expand, digital advertising has become omnipresent. Today, advertisers often invest a significant amount of money in digital advertising. Social media advertisements, to name just one example, are extremely popular and they tap into a vast set of people who are engaged in those social media applications. But, while these digital technologies are certainly useful, they aren’t always effective when it comes to advertising
We live in a digital age. Our lives have become increasingly dominated by digital technologies and digital media. As this transformation has occurred, advertisers have realized just how powerful and effective these digital technologies are, and the myriad of ways they can be turned into advertising tools.
If you go online and visit Google or Facebook – or any other digital application/website – you’ll be surrounded by advertisements. But, there’s a good chance that you won’t click on any of them, or even read what the advertisement has to offer. And that’s the problem.
While digital technology is certainly pervasive, advertising isn’t engaged with as much as it is within traditional mediums. Many people either ignore the advertisements, and focus on the content that they are looking for, or they simply install and ad blocker. If you look at another digital medium, such as television, you’ll see something similar: when there’s a commercial break, most people get up and do something else until their show comes back on.
As a result of how people engage with digital technologies, digital advertising isn’t always effective. But, it is very expensive, which leads to a lot of wasted funds.
- Digital technologies are pervasive, and they serve as powerful tools for advertising
- Most people engage with digital advertisements that are different from how they engage with traditional advertisements
- As a result of this, digital advertising isn’t always effective, but it is very expensive
Why Is Billboard Advertising Important?
While many people consider traditional advertising to be antiquated, it is still exceptionally effective. Billboards are a large part of that traditional advertising market, and they continue to engage potential customers.
Today, billboard advertising is as important as it’s ever been. As a form of advertising, it remains very effective, and it continues to engage customers and spread awareness.
As an advertising medium, billboards are obviously quite expressive. They’re large, so a lot of people are able to see them, and they combine visuals and words in a manner that is engaging and fun.
Setting up a billboard isn’t always cheap, but they work; they engage audiences, and they spread awareness of what it is that you are offering. People will be driving and they’ll see your billboard, and they’ll take of note it and be enticed to check out what it is that you’re offering.
It is for those reasons, that billboard advertising remains not only relevant but an important and effective advertising medium. So, why is billboard advertising important? It still remains one of the most effective mediums and proven strategies to help businesses scale. Contact bMedia for billboard advertising in Puerto Rico.